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Frithjof [fridge-off]
Petscheleit
WHAT DO I WRITE ABOUT
• what you know that they
don’t
• what you have access to that
they don’t
• “original” isn’t required… just
be interesting and relevant
HOW MUCH IS ENOUGH
LESS
IS MORE.
FOCUS.
38%
WHAT DO I WRITE ABOUT
• repurpose + reuse
post + video = 100% more engagement
GOT PICS?
post + picture = 120% more
engagement
post + photo album = 180% more
engagement
6
Source: Facebook, “Best Practices for your
Page and media strategy” (March 2012)
38%
Answer Questions!
Video interviews
Backstage stories
Case studies
What Do I Say on Social Media

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