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Mayor’s Office for Senior Citizens, City of Seattle

GET SOCIAL BOOT CAMP
•   Leave your comfort zone at the door
•   Ask me anything (almost)
•   I opened my Twitter account in 2007.
•    When I started in the recruiting
    business, we still used snail mail, fax
    machines were cool and the Cosby Show
    was the top TV show!



Relax. Have fun.
Remember this?
Things have changed.
Time to reinvent.
Career Fairs , 2%   Walk-ins, 1%   Open House, 1%
                          Agency, 3%                                   Referrals
              Temp-to-Hire, 3%                                         Job Boards
               College, 4%
                                                                       Unknown/Other
              Print, 5%
                                                                       Direct (internet)
  Boomerangs, 5%
                                                 Referrals, 27%        Boomerangs
                                                                       Print
      Direct                                                           College
                                              Job Boards, 26%
 (internet), 10%
                                                                       Temp-to-Hire
                                                                       Agency
   Unknown/Other,                                                      Career Fairs
        13%



Your #1 job is to get yourself referred!
Make
              Follow up
                           friends


       Interview                     Share



   Face-to-face or phone
                               Research
          meeting
                     Follow-
                       up

How?
But wait….
•   Rejection
•   Doing it wrong
•   Failure
•   Looking “stupid”
•   “Getting caught”
•   Appearing desperate
•   Success
•   Stalkers and evildoers



Let’s talk about fear
• Online activity supports offline events
• It’s about relationships
• You determine the degree of openness
• Trepidation, confusion, overload is the
  norm!
• Safety is your responsibility
• You are early adopters!



Living a digital life
• LinkedIn
    – Twitter
    – Facebook
    – Other social and professional networks
•   Email
•   Corporate Websites
•   Blogs and other places of interest on the internet
•   Google
•   Spreadsheet or tracking list




Tools of the trade.
Geico Careers Site
Geico on Facebook
Geico on YouTube
Geico on Twitter
Geico on LinkedIn
Ringo                          Scary                                 Snooki



                        Posh                             Baby Jolie                            The Sit
George
         Me      John
                                        John                                  Posh

                                                                                        DJ
         Paul                  Sporty           Ginger                Jwoww
                                                                                       Pauly




100 Million LinkedIn Users
•   Complete your profile
•   Link with contcts
•   Look for jobs
•   Join groups
•   Research companies & individuals
•   Manage privacy settings




LinkedIn checklist
• Include your picture
• Be as complete as possible
  – Definitely your email address!
• Ask for recommendations from colleagues
  who know your work
• Update your status
• Include your profile URL on your resume
  and email signature


Complete your profile
• Start with people you know:
  – http://www.linkedin.com/in/carmenhudson
  – Colleagues and former colleagues
  – Neighbors and relatives
• Friends of friends (be targeted)
• Everyone you meet in the job search process
• Scan your email for new contacts
  – Vendors, salespeople, bloggers, everyone
• Write a personal introduction
• Add 5-10 contacts a week (or more!)



Make connections
•   Build relationships
•   Build relationships
•   Build relationships
•   Build relationships
•   Build relationships
•   Build relationships
•   Build relationships


Look for jobs
• Your success depends on it
• You will have to talk to strangers
• Relationships are 2-way
  – Have you shared anything lately?
• This is a messy, unquantifiable process
• Start online, connect offline, then connect
  again online



Build relationships
• Find groups in your industry and your
  profession
• Corporate and school alumni groups
• Local and national
• PARTICIPATE
  – Start your own group
• Manage group updates
• Connect with group members


Join groups
• Find and “follow” your target companies
• Make key connections, starting with your
  inner circle
• Review job postings, ask a first level contact
  to refer you, if appropriate
• Research connections. Who are they? Where
  did they work before? Who do you have in
  common?




Research
• Visibility is good
• You have the right to build a professional network
• Remember, you’re networking, not “job hunting”
• Review profiles first. Do not accept connections if
  you do not feel comfortable
• There is a .00001% chance something bad will
  happen. There is a 99% chance something good
  will happen.




Manage privacy settings
email me: carmen@tweetajob.com
tweet me: @peopleshark
FB me: www.facebook.com/carmenhudson
link: www.linkedin.com/in/carmenhudson
download preso: www.slideshare.net/Tweetajob




Let’s connect!

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Mayors Office for Senior Citizens: Social Job Search

  • 1. Mayor’s Office for Senior Citizens, City of Seattle GET SOCIAL BOOT CAMP
  • 2. Leave your comfort zone at the door • Ask me anything (almost) • I opened my Twitter account in 2007. • When I started in the recruiting business, we still used snail mail, fax machines were cool and the Cosby Show was the top TV show! Relax. Have fun.
  • 6. Career Fairs , 2% Walk-ins, 1% Open House, 1% Agency, 3% Referrals Temp-to-Hire, 3% Job Boards College, 4% Unknown/Other Print, 5% Direct (internet) Boomerangs, 5% Referrals, 27% Boomerangs Print Direct College Job Boards, 26% (internet), 10% Temp-to-Hire Agency Unknown/Other, Career Fairs 13% Your #1 job is to get yourself referred!
  • 7. Make Follow up friends Interview Share Face-to-face or phone Research meeting Follow- up How?
  • 9. Rejection • Doing it wrong • Failure • Looking “stupid” • “Getting caught” • Appearing desperate • Success • Stalkers and evildoers Let’s talk about fear
  • 10. • Online activity supports offline events • It’s about relationships • You determine the degree of openness • Trepidation, confusion, overload is the norm! • Safety is your responsibility • You are early adopters! Living a digital life
  • 11. • LinkedIn – Twitter – Facebook – Other social and professional networks • Email • Corporate Websites • Blogs and other places of interest on the internet • Google • Spreadsheet or tracking list Tools of the trade.
  • 17. Ringo Scary Snooki Posh Baby Jolie The Sit George Me John John Posh DJ Paul Sporty Ginger Jwoww Pauly 100 Million LinkedIn Users
  • 18. Complete your profile • Link with contcts • Look for jobs • Join groups • Research companies & individuals • Manage privacy settings LinkedIn checklist
  • 19. • Include your picture • Be as complete as possible – Definitely your email address! • Ask for recommendations from colleagues who know your work • Update your status • Include your profile URL on your resume and email signature Complete your profile
  • 20. • Start with people you know: – http://www.linkedin.com/in/carmenhudson – Colleagues and former colleagues – Neighbors and relatives • Friends of friends (be targeted) • Everyone you meet in the job search process • Scan your email for new contacts – Vendors, salespeople, bloggers, everyone • Write a personal introduction • Add 5-10 contacts a week (or more!) Make connections
  • 21. Build relationships • Build relationships • Build relationships • Build relationships • Build relationships • Build relationships • Build relationships Look for jobs
  • 22. • Your success depends on it • You will have to talk to strangers • Relationships are 2-way – Have you shared anything lately? • This is a messy, unquantifiable process • Start online, connect offline, then connect again online Build relationships
  • 23. • Find groups in your industry and your profession • Corporate and school alumni groups • Local and national • PARTICIPATE – Start your own group • Manage group updates • Connect with group members Join groups
  • 24. • Find and “follow” your target companies • Make key connections, starting with your inner circle • Review job postings, ask a first level contact to refer you, if appropriate • Research connections. Who are they? Where did they work before? Who do you have in common? Research
  • 25. • Visibility is good • You have the right to build a professional network • Remember, you’re networking, not “job hunting” • Review profiles first. Do not accept connections if you do not feel comfortable • There is a .00001% chance something bad will happen. There is a 99% chance something good will happen. Manage privacy settings
  • 26. email me: carmen@tweetajob.com tweet me: @peopleshark FB me: www.facebook.com/carmenhudson link: www.linkedin.com/in/carmenhudson download preso: www.slideshare.net/Tweetajob Let’s connect!

Notes de l'éditeur

  1. Mowing the lawnGoing on a date?In Seattle? In NYC?
  2. Not just job search.WORK has changed.CollaborationCommunicationCross-cultural understandingNo one will ever “train” you to use technology ever again!Not just the pace – it’s how things get done
  3. You can’t have the whiff of resistance if you want to compete in today’s job market.Companies don’t know what’s next, they need someone who can roll with the punches -competition used to happen in the executive office -now a random tweeter can become the “face of the company” and effect a turnaroundYou have 3 choices:Wait for something that resembles what you had (and risk losing time, money or never finding it)Go off on your ownGet in the game. Get energized by the digital age!
  4. We’re going to dive deeply in LinkedInAnd glance at twitter but before moving forward, let’s talk about the elephant in the roomWho feel anxious and uncomfortable? Deal with Ambiguity
  5. Make them come back for more!