2. Real people. Real jobs. Real connections. Tweetajob was born of vision and frustration Our goal: simplify Twitter for recruiters and jobseekers We worked closely with Twitter to build a product that was simple, compliant and fast! We offer a product mix that is sensitive to the diverse needs of recruiting organizations Affordable High or low volume Efficient
3. Informal Survey of Recruiters: Do You Twitter? 71% - YES 14% - Not Yet 14% - No (1 Nevah!) 5% Good Results 12% Mixed Results 14% Poor Results 55% Plan to try
6. Is Twitter a Recruiting Platform? Do jobseekers use Twitter? Is it a time waster? Is it scalable?
7. One Billion – with a B - Users Current conservative estimate – 18 million users access monthly Represents 11% of internet users 26 million users predicted in 2010 Source: emarketer.com Twitter predicts 1 Billion users by 2013 LinkedIn 45 Million users (in six years) Twitter users have above-average income and education
10. Application of Twitter in Recruiting Advertise positions to active and semi-active jobseekers Build Talent Communities Promote employer brand Integration with other media and tools Search for passive candidates/lead identification
11. Do-it-Yourself Model Build a following – even big, sexy companies can’t do it! Post jobs manually or through a feed Consider: volume and relevance of tweets Twitter imposes a maximum 1,000 tweet/day cap Even jobseekers don’t like spam
13. The Tweetajob Model Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class It’s fast and inexpensive Jobs tweets are SEO’d, providing greater exposure Allows employers to focus on building relationships and strengthening the employer brand
14. Jobseekers receive tweets instantly, on mobile, online or search engines It’s, fast, simple and cost-effective. Recruiters send tweets via Tweetajob interface Jobseekers select location and categories to receive targeted job tweets
19. Subscription Benefits Good value, if you tweet 20 or more jobs monthly All tweets include SEO job posting Monthly results report Unlimited tweets
20. Tweetajob Enterprise Solutions Automates job tweets (via xml feed) – unlimited! Opportunity to co-brand Twitter presence Measures success and effectiveness of job tweets Monthly results report + analytics Substantial value for organizations with high volume
22. Next Steps Try it out! Discount code:febweb $30 off your order Offer expires Feb 26 ,2010 Download and share this preso Follow us! @tweetajob @peopleshark Facebook, LinkedIn and Newsletter Complete a brief survey about this demo
23. Thank You Carmen Hudson carmen@tweetajob.com LinkedIn: http://www.linkedin.com/in/carmenhudson Twitter: @peopleshark
Notes de l'éditeur
Add survey results
Perceptions of twitterTwitter brings focusSolutions eliminates chos
We can help you eliminate the noise, makes us a valuable recruiting solution
Harness the power – can be productiveCompeting with do-it-yourself, focused recruiting effortsBrand, exposure – they can be turned off by your brand if they receive stuff that’s not of interestThe ability to target is very important
Stand-alone topic
Jobseekers select desired geography and job categories to receive only relevant job tweetsJobseekers receive tweets instantlyOnline, via Twitter or Twitter Client (i.e. Tweetdeck)Via www.tweetajob.com search resultsVia mobile device
