Wooing Passive Candidates on Twitter
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Wooing passive candidates on Twitter
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Wooing Passive Candidates on Twitter
- 1. wooing passive candidates on twitter Complimentary Webinar March, 2010 Presented by Carmen Hudson, CEO Tweetajob
- 2. what we’ll cover Finding Leads on Twitter Attracting Followers Turning leads into candidates How Tweetajob can help
- 3. the twitter communication paradigm
- 4. twitter leads are not like resumes or profiles
- 5. finding leads on twitter Recommended for specialized, ongoing positions Several methods: Search Directories Lists Ad Networks
- 8. x-ray search
- 10. searching lists
- 11. use lists to curate groups of people List your employees on Twitter List your recruiters on Twitter Create lists of experts in your industry/function Easy way to keep up with the conversation You don’t have to follow someone to include them on a list
- 12. use lists to stay organized
- 14. ad networks
- 15. how to attract – and keep – loyal followers Provide original content Be Retweetable Be a good Twitter citizen Retweet, giving proper credit Participate #followfridays Live tweeting complete bio and profile @responses
- 16. create original content Include personal experiences “Inside” your company, industry or function Share awesome photos Whitepapers, blog posts, articles by insiders Promotions and awards “How to” News, providing it’s news
- 17. retweets Increase exposure Attract new followers Two-way: Retweet great content Make sure your content gets retweeted Make sure you’re retweetable
- 18. be retweetable Include links (bit.ly works best) Tweet on Friday Leave room for editorial Shorten your tweet to 120 characters Tweet it first! Add “color commentary”
- 19. creating a community for jobseekers
- 20. twitter leads are not like resumes or profiles
- 21. turning Twitter followers into candidates Curate and tend to your lists Research followers Further refine list Find other talent communities Cross reference LinkedIn Blog Google or Yahoo Profiles
- 22. developing relationships Proceed with caution Respond with an @reply to get attention Send specific DMs withcall to action Check out (or comment) on this blog post Event invitation Get offline! No spam!
- 23. the foundation of your Twitter strategy
- 24. Tweetajobenterprise solution Automates job tweets (via xml feed) – unlimited! Branded Twitter presence with improved candidate experience and technology Measures success and effectiveness of job tweets Monthly results report + analytics Twitter community data Substantial value for organizations with high volume
- 25. resources Fast Company: 9 Scientifically Proven Ways to Get ReTweeted Twi5 – Twitter App Directory Comprehensive Twitter guidebook from @Mashable
- 26. next steps Try it out! Discount code:marchweb $30 off your order Offer expires March 12, 2010 Download and share this preso Follow us! @tweetajob @peopleshark Facebook, LinkedIn and Newsletter Let’s meet to talk about your needs!
- 27. thank you! Carmen Hudson carmen@tweetajob.com LinkedIn: http://www.linkedin.com/in/carmenhudson Twitter @peopleshark