Contenu connexe Similaire à The Virtual Economy Similaire à The Virtual Economy (20) The Virtual Economy2. Why you should think about the
Virtual Economy
New Customers
New Revenues
3. The Virtual Economy: definition
“An emergent economy existing in a
virtual persistent world, usually
exchanging virtual goods in the
context of an internet game”
-Wikipedia
6. Global value
$11b
$6b
2010
2013
Source: Piper Jaffray, Plus Eight Star,
Susan Wu, Charles River Ventures, Inside Network
7. EA games bought Playfish
Buys
Playfish
for $275m
Lays off
1,500
fulltime
employees
10. Q. What is the biggest single
media property in the world?
...bigger than the population of
12. It’s not just about “daily games”
Virtual
Communities
Worlds
Utilities MMOs
20. Facebook users pay £1- £2 to send
virtual goods to their friends
Remains on user’s tabbed profile indefinitely
23. The big on-line app developers
don’t make advertiser branded
apps...yet
24. Branded apps
Will start to
dominate the
social space from
2013
27. Integrate into existing apps
Massive audiences already exist
Users are already engaged
Viral mechanics have already been developed
30. The Virtual Economy
App users opt in
100% play, 10% pay
If you can’t create, integrate
The Virtual Economy = R.O.I