1. Case Study:
BuildDirect

2. 2 | Offerpop | © 2015
The results from our ‘Shop by Inspiration’ experience prove that by
opening up a world of possibilities and inspiration for our customers, we
facilitate a richer shopping experience.
Tyrell Mara,
Communications & Engagement Specialist, BuildDirect
Industry:
Retail
Use Case:
Visual Commerce
Key Channels:
Quick LookAbout BuildDirect
BuildDirect is a technology company building a simpler, trusted
and more efficient home improvement industry, headquartered
in Vancouver, BC, Canada and founded in 1999. BuildDirect
strives to open a world of possibilities where anyone can engage
in solving their home improvement or building needs from home
owners, product manufacturers, designers and trades & shippers
through the exchange of ideas, products or services.
Solution
At BuildDirect, we know our customers love being inspired
by great room scenes and styles from headline designers to
fellow customers who have bought and installed BuildDirect
products. These room scenes start the conversation of ‘what’s
possible’ at the same time providing credibility to the quality of
the BuildDirect brand.
Enhance digital
engagement strategy
through inspiration
experience
Increase on site
engagement & conversion
to free sample order
Provide credibility
to the BuildDirect
brand
Goals
Website
Pinterest post for BuildDirect’s
‘Shop by Inspiration’ experience
Case Study: BuildDirect

3. 3 | Offerpop | © 2015
We leveraged the Offerpop platform to create a proof of
concept test called ‘Shop by Inspiration’ which featured
real customer room scenes highlighting a variety of
BuildDirect products in a number of different rooms
around the home. To extend our reach, we included a
universal touch point by placing a standout button in the
header navigation of our website bringing visitors directly
to the experience.
Once in the gallery, we wanted to make it
easy for our customers to explore. We used
large stationary Featured Units, branded
items that you can add into your collection
gallery, to create an organized view of each
product category. Strong imagery helped
immerse visitors in the experience. This
informed our page layout as we utilized
a streamlined, simple format with color-
coded bars to direct user experience and
flow. Overall, we achieved an authentic,
inspirational feel and allowed for visitors to
easily engage with our brand and product.
Along with showcasing the product displayed in the room scene, we also
wanted to provide customers with a variety of options to accommodate
price point and style. To achieve this, we introduced the ‘Comparable
Products’ and ‘Get the Look for Less’ features, which included additional
comparable products for visitors to browse and shop.
Strong imagery
helped immerse
visitors in the
experience.
Standout button linked to gallery
The ‘Shop by
Inspiration’ gallery
The mobile
experience for ‘Comparable Products’
Case Study: BuildDirect

4. 4 | Offerpop | © 2015
We know our customers love to sample the
products they are considering, so with each ‘Shop
by Inspiration’ scene we created a customized free
sample package, including the featured product
and all recommended products.
“Understand the pain points of your customer’s
journey and build experiences that create a path
through these friction points and roadblocks.
Appeal to the largest audience possible by
including multiple options for style and price
point to account for different aesthetic tastes
and budgets.”
Elizabeth Woff
Communications Coordinator, BuildDirect
Quick Tip
These packages, which we ship overnight
direct to the customer’s doorstep, are
one of the key milestones of a customer’s
purchasing journey.
You have to know who
your users are and what
they’re looking for.
Sample the Look
Sample all 3 products — free!
Case Study: BuildDirect

5. 5 | Offerpop | © 2015
215%
moreLIKELY TO PLACE
A SAMPLE ORDER
Those Visitors
who regularly
engaged with
the gallery were:
Visitors who explored the ‘Shop By
Inspiration’ experience were significantly
more engaged on our site when compared
to non ‘Shop By Inspiration’ visitors.
Results
37%
69%
67%
MORE TIME SPENT
ON SITE
MORE PAGES
VISITED
LOWER BOUNCE
RATE
Case Study: BuildDirect
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Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage
and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated
platform to power engagement experiences across marketing channels, manage user-generated content
everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity
data. The company is headquartered in New York City, with offices in London, San Francisco and Portland.
©2015 Offerpop, Inc.