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v

Visit ifixit.com for thousands of repair manuals.
Wednesday, October 30, 13
v

Where are we going?
‣ iFixit: Who we are, what we do, and the
importance of repair.

‣ Fitbit Flex Teardown: A look, inside and out, at
Fitbit’s newest life assistant wristband.

Visit ifixit.com for thousands of repair manuals.
Wednesday, October 30, 13
v

Booth # 1537

v
Wednesday, October 30, 13

Online Platform for
Creating & Distributing
Visual Instructions
& Capturing Data
Visit ifixit.com for thousands of repair manuals.
v

WHO’S THIS GUY?
‣

Marketing / BD / Hats Upon
Hats!

‣

‣

Twitter
@EricDoster
email
doster@ifixit.com
Wednesday, October 30, 13

v

I spend most of my time
encouraging people to take
things apart & convincing
companies to make it easier
for them to do so.

I like building & rebuilding
things: ask me how to fix your
sink or remodel your kitchen.

Visit ifixit.com for thousands of repair manuals.
v

Wednesday, October 30, 13
v

Our Motley Crew... Most of the iFixit Family

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

We’re From here

“Happiest town in
america”
-Oprah
v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
We Wrote...

six laptop repair manuals.

Wednesday, October 30, 13
v

Gorgeous, Glossy
photo manuals...
just 15 dollars each.

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

...
(Silence)

v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
Back-up plan:
put the content online for free

Wednesday, October 30, 13
Today, ifixit.com hosts repair
manuals numbering in the

thousands
Wednesday, October 30, 13
Our web traffic

exploded

Wednesday, October 30, 13
v

‣

We are building an online community of
people sharing repair know-how.

‣ We will make it :
EASY for anyone to share repair
knowledge
SIMPLE for people to fix their devices

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Repair 1.0
v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

1990:

How to be
a mechanic
‣ Figure it out
‣ Repair manuals
‣ Trade school
Wednesday, October 30, 13
v

v

2013:

How to be
a mechanic
Wednesday, October 30, 13
v

Repair 2.0

Learn from the world

Wednesday, October 30, 13
v

Mechanic
of people use ifixit to fix
their own things

Wednesday, October 30, 13
v

v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
v

Umbrellas!
Umbrella repair in India.
v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
v

Earl kaplan
Fixing PCs for kids.
v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
v

Repair Anywhere

Wednesday, October 30, 13
v

Now people can follow along

in the field
Wednesday, October 30, 13
v
Electronics go

everywhere
Repair manuals should, too.

Wednesday, October 30, 13
v

Our manuals are

open source
and free
Wednesday, October 30, 13
v

v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
Fix the world.

We can fix anything.

Wednesday, October 30, 13
v

Does it make sense to fix a VCR?

‣ It depends on who you are : Does it make
environmental sense to throw it away?

‣ Manufacturing an iPod Nano emits 68 pounds
of CO2

‣ Catch 22 : It’s expensive to fix a VCR because
the expertise isn’t common, and there is little
demand for parts.

Industrial Design Consultancy: http://www.idc.uk.com/news-view.asp?id=39

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Electronics Trashed in 2005
21
17

17

16
14

Cell Phone

Monitor

TV

Peripheral

Desktop

(% of respondents in past 12 months)

v

Consumer Reports 2006 e-waste study
Visit ifixit.com for thousands of repair manuals.
Wednesday, October 30, 13
v

in 2005, the u.s. buried
electronics containing:
‣
‣ 183 thousand pounds of mercury
1.3 million pounds of arsenic
‣
77 million pounds of lead

v

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
v

Reduce, Reuse, repair.
Then recycle.

VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS
Wednesday, October 30, 13
v

So, we like devices...
a lot.
a lot, a lot.

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

iPhone 5
disassembled

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Luke FTW!

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Tools of the trade
‣

Pro Tech Kit

‣
‣
‣
‣

Dental tools
Spudgers!!!

Magnetic Mat

‣
‣
‣

Lots of bits (just in case)

Keeps track of screws
Screws stay put

Heavy Hitters

‣
‣

Hobby knife
Rotary tool

Wednesday, October 30, 13

v

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Initial Thoughts: Repairability
‣ Ease of access?
‣ Non-existent...
‣ Modularity?
‣ Probably not...
‣ Is that okay?
‣ It might be.
v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

But iFixit, you like repairable devices;
how might that be okay?

It is true—we do really love repairable devices. The
Flex does seem quite impenetrable, but such design
choices may make the device last longer. More time
on your wrist means less time in a landfill.

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

So far, so good!
The Flex is easily removed from and installed into
the included wristbands, so we can rest assured that a
damaged band will not ruin our Flex experience.
And those waterproof contacts will assuredly extend
life expectancy.

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Model number easy
to identify
Insertion arrow has
to count for
something...

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

on to the device carnage!

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Repairability Check: Removable
Components?

‣

LED light guides

‣
‣

Bluetooth Antenna

‣
‣

serve as the display for the device

communicates with other devices and the Flex dongle

A small bit of the motherboard

‣

obviously not built for repair, a bit of the motherboard comes off
stuck to the antenna

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

This device isn’t going back
together...let’s get in deeper!

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

motherboard

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

battery
v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

vibrator motor
v

Visit ifixit.com for thousands of repair manuals.

Wednesday, October 30, 13
v

…and that’s it!

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

The challenge of building a compact
device?
You need to make it awesome
with a motherboard and battery
and a circular vibration motor
and make it ultra-durable
water-proof too, please
and 5-day battery life
in the next 12 months
for $100.

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

but wait

there’s more!

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Tech specs: NFC
‣ Near Field Communication
‣ Establish radio connection between small devices
in close proximity

‣ Enables a tap to launch the Flex mobile app
Nexus S

Galaxy S4

Fitbit Flex

‣

First Android with
NFC capabilities

‣

Compatible with select
NFC devices and dongle

‣

4.8” x 2.48” x 0.43”

‣

0.6” x 0.4” x 1.8”

v
Wednesday, October 30, 13

‣

Best-selling Android
device wish NFC

‣

5.38” x 2.75” x 0.31”

Visit ifixit.com for thousands of repair manuals.
v

STMicroelectronics 32L151C6
Ultra Low Power ARM Cortex M3
Microcontroller
Nordic Semiconductor nRF8001
Bluetooth Low Energy
Connectivity IC
Most likely the accelerometer IC

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

Nothing on the back??
‣ No chips on the back means
room for:

‣ Vibrator motor
‣ Battery
‣ Antenna
‣ LED light guides
v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.
v

What makes it a
2 out of 10?
‣

Inaccessible (non-replaceable) battery limits the life of the
device.

‣

Impossible to open without destroying the device or
compromising waterproofing.

‣
‣

Internal repairs are infeasible.

‣

The wrist strap is waterproof, durable, and easy to install.

Solid waterproofing, no moving parts. and lightweight
construction mean a durable, longer lasting device.

Visit ifixit.com for thousands of repair manuals.
Wednesday, October 30, 13
v

¿QUESTIONS?

v
Wednesday, October 30, 13

Visit ifixit.com for thousands of repair manuals.

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Fitbit Flex Teardown by ifixit

  • 1. v Visit ifixit.com for thousands of repair manuals. Wednesday, October 30, 13
  • 2. v Where are we going? ‣ iFixit: Who we are, what we do, and the importance of repair. ‣ Fitbit Flex Teardown: A look, inside and out, at Fitbit’s newest life assistant wristband. Visit ifixit.com for thousands of repair manuals. Wednesday, October 30, 13
  • 3. v Booth # 1537 v Wednesday, October 30, 13 Online Platform for Creating & Distributing Visual Instructions & Capturing Data Visit ifixit.com for thousands of repair manuals.
  • 4. v WHO’S THIS GUY? ‣ Marketing / BD / Hats Upon Hats! ‣ ‣ Twitter @EricDoster email doster@ifixit.com Wednesday, October 30, 13 v I spend most of my time encouraging people to take things apart & convincing companies to make it easier for them to do so. I like building & rebuilding things: ask me how to fix your sink or remodel your kitchen. Visit ifixit.com for thousands of repair manuals.
  • 6. v Our Motley Crew... Most of the iFixit Family v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 7. v We’re From here “Happiest town in america” -Oprah v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 8. We Wrote... six laptop repair manuals. Wednesday, October 30, 13
  • 9. v Gorgeous, Glossy photo manuals... just 15 dollars each. v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 10. v ... (Silence) v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 11. Back-up plan: put the content online for free Wednesday, October 30, 13
  • 12. Today, ifixit.com hosts repair manuals numbering in the thousands Wednesday, October 30, 13
  • 14. v ‣ We are building an online community of people sharing repair know-how. ‣ We will make it : EASY for anyone to share repair knowledge SIMPLE for people to fix their devices v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 15. v Repair 1.0 v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 16. v 1990: How to be a mechanic ‣ Figure it out ‣ Repair manuals ‣ Trade school Wednesday, October 30, 13
  • 17. v v 2013: How to be a mechanic Wednesday, October 30, 13
  • 18. v Repair 2.0 Learn from the world Wednesday, October 30, 13
  • 19. v Mechanic of people use ifixit to fix their own things Wednesday, October 30, 13
  • 20. v v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 21. v Umbrellas! Umbrella repair in India. v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 22. v Earl kaplan Fixing PCs for kids. v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 24. v Now people can follow along in the field Wednesday, October 30, 13
  • 25. v Electronics go everywhere Repair manuals should, too. Wednesday, October 30, 13
  • 26. v Our manuals are open source and free Wednesday, October 30, 13
  • 27. v v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 28. Fix the world. We can fix anything. Wednesday, October 30, 13
  • 29. v Does it make sense to fix a VCR? ‣ It depends on who you are : Does it make environmental sense to throw it away? ‣ Manufacturing an iPod Nano emits 68 pounds of CO2 ‣ Catch 22 : It’s expensive to fix a VCR because the expertise isn’t common, and there is little demand for parts. Industrial Design Consultancy: http://www.idc.uk.com/news-view.asp?id=39 v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 30. v Electronics Trashed in 2005 21 17 17 16 14 Cell Phone Monitor TV Peripheral Desktop (% of respondents in past 12 months) v Consumer Reports 2006 e-waste study Visit ifixit.com for thousands of repair manuals. Wednesday, October 30, 13
  • 31. v in 2005, the u.s. buried electronics containing: ‣ ‣ 183 thousand pounds of mercury 1.3 million pounds of arsenic ‣ 77 million pounds of lead v VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 32. v Reduce, Reuse, repair. Then recycle. VISIT IFIXIT.COM FOR THOUSANDS OF REPAIR MANUALS Wednesday, October 30, 13
  • 33. v So, we like devices... a lot. a lot, a lot. v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 34. v iPhone 5 disassembled v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 35. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 36. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 37. v v Wednesday, October 30, 13 Luke FTW! Visit ifixit.com for thousands of repair manuals.
  • 38. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 39. v Tools of the trade ‣ Pro Tech Kit ‣ ‣ ‣ ‣ Dental tools Spudgers!!! Magnetic Mat ‣ ‣ ‣ Lots of bits (just in case) Keeps track of screws Screws stay put Heavy Hitters ‣ ‣ Hobby knife Rotary tool Wednesday, October 30, 13 v Visit ifixit.com for thousands of repair manuals.
  • 40. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 41. v Initial Thoughts: Repairability ‣ Ease of access? ‣ Non-existent... ‣ Modularity? ‣ Probably not... ‣ Is that okay? ‣ It might be. v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 42. v But iFixit, you like repairable devices; how might that be okay? It is true—we do really love repairable devices. The Flex does seem quite impenetrable, but such design choices may make the device last longer. More time on your wrist means less time in a landfill. v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 43. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 44. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 45. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 46. v So far, so good! The Flex is easily removed from and installed into the included wristbands, so we can rest assured that a damaged band will not ruin our Flex experience. And those waterproof contacts will assuredly extend life expectancy. v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 47. v Model number easy to identify Insertion arrow has to count for something... v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 48. v on to the device carnage! v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 49. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 50. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 51. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 52. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 53. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 54. v Repairability Check: Removable Components? ‣ LED light guides ‣ ‣ Bluetooth Antenna ‣ ‣ serve as the display for the device communicates with other devices and the Flex dongle A small bit of the motherboard ‣ obviously not built for repair, a bit of the motherboard comes off stuck to the antenna v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 55. v This device isn’t going back together...let’s get in deeper! v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 56. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 57. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 58. v motherboard v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 59. v battery v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 60. v vibrator motor v Visit ifixit.com for thousands of repair manuals. Wednesday, October 30, 13
  • 61. v …and that’s it! v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 62. v The challenge of building a compact device? You need to make it awesome with a motherboard and battery and a circular vibration motor and make it ultra-durable water-proof too, please and 5-day battery life in the next 12 months for $100. v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 63. v but wait there’s more! v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 64. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 65. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 66. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 67. v Tech specs: NFC ‣ Near Field Communication ‣ Establish radio connection between small devices in close proximity ‣ Enables a tap to launch the Flex mobile app Nexus S Galaxy S4 Fitbit Flex ‣ First Android with NFC capabilities ‣ Compatible with select NFC devices and dongle ‣ 4.8” x 2.48” x 0.43” ‣ 0.6” x 0.4” x 1.8” v Wednesday, October 30, 13 ‣ Best-selling Android device wish NFC ‣ 5.38” x 2.75” x 0.31” Visit ifixit.com for thousands of repair manuals.
  • 68. v STMicroelectronics 32L151C6 Ultra Low Power ARM Cortex M3 Microcontroller Nordic Semiconductor nRF8001 Bluetooth Low Energy Connectivity IC Most likely the accelerometer IC v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 69. v Nothing on the back?? ‣ No chips on the back means room for: ‣ Vibrator motor ‣ Battery ‣ Antenna ‣ LED light guides v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 70. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 71. v v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.
  • 72. v What makes it a 2 out of 10? ‣ Inaccessible (non-replaceable) battery limits the life of the device. ‣ Impossible to open without destroying the device or compromising waterproofing. ‣ ‣ Internal repairs are infeasible. ‣ The wrist strap is waterproof, durable, and easy to install. Solid waterproofing, no moving parts. and lightweight construction mean a durable, longer lasting device. Visit ifixit.com for thousands of repair manuals. Wednesday, October 30, 13
  • 73. v ¿QUESTIONS? v Wednesday, October 30, 13 Visit ifixit.com for thousands of repair manuals.