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Organizational Impacts of Regulatory
Change and Business Benefits
BIOMEDevice San Jose

December 4 2013
Michelle Lott
RA / QA Director
Candlestick Park Stadium –

Copyright 2013 Michelle Lott
Key Players

49ERS SIDELINE

CHARGERS
CHARGERS SIDELINE

Copyright 2013 Michelle Lott
Customer
Customer

Food and Drug Administration (FDA)

European Commission

Miscellaneous
Copyright 2013 Michelle Lott
PIP

ISO
Patient Harm
Guidance

Customer
Customer

NE
CP

Food and Drug Administration (FDA)

European Union (EU)

BOEING

Miscellaneous
Copyright 2013 Michelle Lott
FDA Prioritized medical device guidance documents that the
Agency intends to publish in FY 2013 ("A-list")
Final Guidance Topics
Refuse to Accept (RTA) Policy for 510(k) Submissions
Acceptance and Filing Review for Premarket Approval Applications
Investigational Device Exemptions (IDE) for Early Feasibility Medical Device Clinical Studies,
Including Certain First in Human (FIH) Studies
In Vitro Companion Diagnostic Devices
Design Considerations for Pivotal Clinical Investigations for Medical Devices
De Novo Classification Process (Evaluation of Automatic Class III Designation)
The 510(k) Program: Evaluating Substantial Equivalence in Premarket Notifications
CDRH Appeals Processes
Medical Device Classification Product Codes
The Pre-Submission Program and Meetings with FDA Staff
Mobile Medical Applications
eCopy
Premarket Notification [510(k)] Submissions for Medical Devices that Include Antimicrobial
Agents
Draft Guidance Topics
Distinguishing and Reporting Medical Device Recalls from Product Enhancements
Types of Communication During the Review of Medical Device Submissions
FDA Decisions for Investigational Device Exemption (IDE) Clinical Investigations
Appropriate Use of Voluntary Consensus Standards in Premarket Submissions
Copyright 2013 Michelle Lott
FDA Device guidance documents that the Agency intends to publish, as the
Agency’s guidance-development resources permit each in FY 2013 ("B-list")
Final Guidance Topics
Finalizing existing draft guidance documents.
Draft Guidance Topics
Benefit-Risk Determinations in Premarket Notifications (510(k)s)
Direct to Consumer (DTC) Genetic Testing: IVDs
Transfer of Ownership of a Premarket Notification (510(k)) - Questions
and Answers
Custom Devices

Copyright 2013 Michelle Lott
Not to mention …
• Medical device tax
• MDD recast
–
–
–
–
–

Qualified Person
Requires unannounced audits
Code of ethics for Notified Bodies
Change in definitions on device classification
Proposing change from “directive” to “regulations” so they
can be changed easier and faster.

Copyright 2013 Michelle Lott
Copyright 2013 Michelle Lott
Copyright 2013 Michelle Lott
ISO
Argentina

Guidance

Singapore
Israel

Miscellaneous
Copyright 2013 Michelle Lott

Customer
Customer

Food and Drug Administration (FDA)

European Union (EU)
Internal Key Players
Player

Role

CEO and Executive
Management

Owner
Coach
Recruiter

VP or Director of RAQA

Offensive Coordinator

Quality Engineer/
Regulatory Specialist

Quarter Back

Design and Manufacturing
Engineers
Copyright 2013 Michelle Lott

Linebacker
Fullback
Tackle
Guard
European Union (EU)

ISO

Guidance

Singapore
Israel

Customer
Customer

FDA

Argentina

PENALTY

Miscellaneous

• Non Approval
• Recall
• Reputation
Copyright 2013 Michelle Lott
European Union (EU)

Respect
DR

Optimize

DR
Argentina

Patient Harm

FDA

FUN

Guidance

Customer
Customer

ISO

Singapore
Israel

Personal Accountability
Miscellaneous
Copyright 2013 Michelle Lott

Integrity
So what can you do?
• Do be aware of changing expectations
– Write a gap analysis
– Write justifications for “not applicable” requirements – it’s
not obvious
– Ask the agency
– Create culture of empowerment

• Don’t fight it
– Your cheese has moved - trust your RA/QA group
– Be creative finding solutions – simple solutions do exist
– Look for existing tools that help you demonstrate how
requirements are fulfilled
Copyright 2013 Michelle Lott
Benefits of Keeping Up with Change
• Increased safety and efficacy
– Reduced cost of complaints and recalls
– Opportunity to increase market share when competitor has
recall

• Better meet patient/ market needs
– Usability studies ensure product meets market needs prior to
launch
– First release of product more quickly adopted by market
without numerous design iterations

• Products get to market faster
– Company makes money sooner

• Products stay on market longer
– Build company reputation for product quality and reliability
Copyright 2013 Michelle Lott
Your Vision. Designed. Delivered.

Copyright 2013 Michelle Lott

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Organizational impacts of regulatory change and business benefits

  • 1. Organizational Impacts of Regulatory Change and Business Benefits BIOMEDevice San Jose December 4 2013 Michelle Lott RA / QA Director
  • 2. Candlestick Park Stadium – Copyright 2013 Michelle Lott
  • 3. Key Players 49ERS SIDELINE CHARGERS CHARGERS SIDELINE Copyright 2013 Michelle Lott
  • 4. Customer Customer Food and Drug Administration (FDA) European Commission Miscellaneous Copyright 2013 Michelle Lott
  • 5. PIP ISO Patient Harm Guidance Customer Customer NE CP Food and Drug Administration (FDA) European Union (EU) BOEING Miscellaneous Copyright 2013 Michelle Lott
  • 6. FDA Prioritized medical device guidance documents that the Agency intends to publish in FY 2013 ("A-list") Final Guidance Topics Refuse to Accept (RTA) Policy for 510(k) Submissions Acceptance and Filing Review for Premarket Approval Applications Investigational Device Exemptions (IDE) for Early Feasibility Medical Device Clinical Studies, Including Certain First in Human (FIH) Studies In Vitro Companion Diagnostic Devices Design Considerations for Pivotal Clinical Investigations for Medical Devices De Novo Classification Process (Evaluation of Automatic Class III Designation) The 510(k) Program: Evaluating Substantial Equivalence in Premarket Notifications CDRH Appeals Processes Medical Device Classification Product Codes The Pre-Submission Program and Meetings with FDA Staff Mobile Medical Applications eCopy Premarket Notification [510(k)] Submissions for Medical Devices that Include Antimicrobial Agents Draft Guidance Topics Distinguishing and Reporting Medical Device Recalls from Product Enhancements Types of Communication During the Review of Medical Device Submissions FDA Decisions for Investigational Device Exemption (IDE) Clinical Investigations Appropriate Use of Voluntary Consensus Standards in Premarket Submissions Copyright 2013 Michelle Lott
  • 7. FDA Device guidance documents that the Agency intends to publish, as the Agency’s guidance-development resources permit each in FY 2013 ("B-list") Final Guidance Topics Finalizing existing draft guidance documents. Draft Guidance Topics Benefit-Risk Determinations in Premarket Notifications (510(k)s) Direct to Consumer (DTC) Genetic Testing: IVDs Transfer of Ownership of a Premarket Notification (510(k)) - Questions and Answers Custom Devices Copyright 2013 Michelle Lott
  • 8. Not to mention … • Medical device tax • MDD recast – – – – – Qualified Person Requires unannounced audits Code of ethics for Notified Bodies Change in definitions on device classification Proposing change from “directive” to “regulations” so they can be changed easier and faster. Copyright 2013 Michelle Lott
  • 11. ISO Argentina Guidance Singapore Israel Miscellaneous Copyright 2013 Michelle Lott Customer Customer Food and Drug Administration (FDA) European Union (EU)
  • 12. Internal Key Players Player Role CEO and Executive Management Owner Coach Recruiter VP or Director of RAQA Offensive Coordinator Quality Engineer/ Regulatory Specialist Quarter Back Design and Manufacturing Engineers Copyright 2013 Michelle Lott Linebacker Fullback Tackle Guard
  • 13. European Union (EU) ISO Guidance Singapore Israel Customer Customer FDA Argentina PENALTY Miscellaneous • Non Approval • Recall • Reputation Copyright 2013 Michelle Lott
  • 14. European Union (EU) Respect DR Optimize DR Argentina Patient Harm FDA FUN Guidance Customer Customer ISO Singapore Israel Personal Accountability Miscellaneous Copyright 2013 Michelle Lott Integrity
  • 15. So what can you do? • Do be aware of changing expectations – Write a gap analysis – Write justifications for “not applicable” requirements – it’s not obvious – Ask the agency – Create culture of empowerment • Don’t fight it – Your cheese has moved - trust your RA/QA group – Be creative finding solutions – simple solutions do exist – Look for existing tools that help you demonstrate how requirements are fulfilled Copyright 2013 Michelle Lott
  • 16. Benefits of Keeping Up with Change • Increased safety and efficacy – Reduced cost of complaints and recalls – Opportunity to increase market share when competitor has recall • Better meet patient/ market needs – Usability studies ensure product meets market needs prior to launch – First release of product more quickly adopted by market without numerous design iterations • Products get to market faster – Company makes money sooner • Products stay on market longer – Build company reputation for product quality and reliability Copyright 2013 Michelle Lott
  • 17. Your Vision. Designed. Delivered. Copyright 2013 Michelle Lott