1. eAdvocacy Messaging Calendar
(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan content
publishing in more detail.)
Milestone/ Related Website Email Facebook Twitter List-Serv Add More
Activity Print Content Content Content Content Content (e.g. YouTube,
Document(s) Photo-sharing,
Change.org, etc.)
Activity 1 Campaign Campaign Announce Event Tweet about N/A N/A
Month 1
(date) Launch Flyers Launch Event Launch in Posting new campaign
Details Newsletter Status launch
Example: Update
Campaign (circle one) Reminder Tweet
Launch Newsletter language (140
Event (6/15) Email characters)
Update
Action
Alert
Subject Line:
Lead:
Ask:
(circle one)
Newsletter
Email
Update
Action
Alert
Subject Line:
Lead:
Ask:
1|Page
©A.L. Chandler Consulting, Inc.

2. eAdvocacy Messaging Calendar
(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan content
publishing in more detail.)
Milestone/ Related Website Email Facebook Twitter List-Serv Add More
Activity Print Content Content Content Content Content (e.g. YouTube,
Document(s) Photo-sharing,
Change.org, etc.)
2|Page
©A.L. Chandler Consulting, Inc.

3. eAdvocacy Messaging Calendar
(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan content
publishing in more detail.)
Milestone/ Related Website Email Facebook Twitter List-Serv Add More
Activity Print Content Content Content Content Content (e.g. YouTube,
Document(s) Photo-sharing,
Change.org, etc.)
3|Page
©A.L. Chandler Consulting, Inc.