5. The traditional information sources had to be complemented by aspects of the “ Digital Body Language ” Campaign Management Social Media & SEM Website Behavior SMS Lead Tracking Call Center Access Control Registration & Ticket Shop
6. All the information sources have to be tightly interlocked to build the strong foundation for targeted communication SMS
16. Congress (EBMS Integration) Exhibitor & Press International roll-out Campaign Management Data Quality Visitor Database Reporting Strategy & Business Model
17. A dedicated and motivated team with members from various business units was the most important success factor Campaign Management Selection/Segmentation Performance Measurement Visitor- marketing Innovation-management Best Practice Transfer Products & Services Touchpoint-Management Data purchase/ -rental Data care Key figures / BI Information-management Visitor Management Chairman & CEO MANDATORY + RECOMMENDED Standards / Processes / Tools Business Units Central Units
18. T E A M Congress (EBMS Integration) Exhibitor & Press International roll-out Campaign Management Data Quality Visitor Database Reporting Strategy & Business Model
19. ViVa is a great success and exceeded the expectations of the business plan