2. Agenda
The Informix Roadmap
– A History of Innovation
– Informix Development @ IBM
Revitalize Informix
– Customer & BP Focus
– Marketing and Events
– The Informix Ecosystem
Selling Informix
– Informix v11.70 Great Features
– Informix Time Series for Smart Meters
– Informix Warehouse Accelerator
– Informix + Genero
6. 2003: IDS v9.4 Capabilities Developed @ IBM
Increased Scalability
Improved Performance Data capacity of a single instance 128 PB
8-15% improvement in internal benchmarks Support for more CPUs
Shared Statement Cache Improved support for large objects
New Buffer Management System
B-Tree Scanner
Simplified Administration
Improved Replication Performance
Redirected Restore
Full use of Tapes
Higher Availability/Reliability: Rename Chunks
Restartable Fast Recovery New Unix Bundle Installer
Improved Rollback Performance No libraries in /usr/lib
Dynamic Log Creation Add Chunks when first chunk is full
ER / HDR Interoperability Onstat enhancements
Log Management
Enhanced Security Dynamic Lock Allocation
Secure over-the-wire encryption using
OpenSSL encryption libraries Easier Application Development
Configurable user authentication mechanisms SQL language enhancements
using Pluggable Authentication Modules Expanded Unicode support
(PAMs) Improved Extensibility
More permission check upon start-up Enhanced API
8. ¿Why Upgrade to Informix 11?
Save in extended maintenance costs
– IDS v7.3 is out-of-support 30th of April 2009
– IDS v9.4 is out-of-support 30th September 2009
– IDS v10 is out-of-support 30th of September 2010
But... we are still giving support to v9 & v10...
– Until 30th of September 2011
– No new ad-hoc builds or fixpacks delivered
– Only level 1 support. Level 2 support only for priority 1 problems
Benefit from a more flexible licensing, and a smaller cost of ownership with the
Growth Edition,
– Up to 4 socket machines
– Up to 16 Gb of total RAM in IDS instances
– and with HDR included
10. "Informix 11.7 delivers an unbeatable value proposition for mid-market
Informix 11.7: A new customers. It offers enterprise class data warehousing features and
Informix Server that meets performance that match or exceed the other leading data warehousing
platforms, plus it delivers self-management and ease of use capabilities that
your business needs are unparalleled. The combination of capability, performance and ease of use
delivers the lowest possible true cost of ownership for mid-market customers"
~ QueBIT Consulting, USA
Themes
Informix Flexible Grid
Enhanced Data Warehouse Business Intelligence BI Web
capabilities
2.0 Embedded integrated
Simplified Ease of Use and
Administration secure Informix SOA
Empowering Application Flexible Grid highly scalable
Development
Enhanced Security
OLTP Application Development
Blazing Performance fast OAT
Improved Performance and
Reliability – Faster than Ever UI Near Zero Administration
14. Interval Fragmentation strategy
Time-cyclic data management (roll-on, roll-off)
Attach and detach online without requiring exclusive lock and
Dec 08 access to the table
16. Empowering Application "Informix 11.7 is good news for Stored Procedure Language (SPL) programmers
since the time to debug and program an SPL application is reduced by 50%."
Development ~ State Road Traffic Safety Inspection, Russia
Benefits and Highlights New support for Open Source applications, including
Hibernate, Drupal, xWiki, MediaWiki
Expanded support for key Open
Source applications Enhanced DDL and DML statement support, including:
NULL Columns
Enhance DDL and DML to Expressions in aggregates
support requirements of partners IF EXISTS & IF NOT EXISTS
and ISVs
Added SPL debugger support for IBM Optim Studio and
Expand support for key IBM Microsoft Visual Studio
applications and technology
Support for remote WebSphere MQ server (WMQ),
Expand diagnostic and enabling consolidation of WMQ servers
debugging tools for developers
Enhanced API support for the common Data Server client
Enhancements to 4GL Enhanced SOA support with 4GL
Mashup hub bundled with Mashup hub lets you easily combine different data sources
Informix for you web based applications.
18. "In our early evaluation of the Informix 11.7 (Informix 11.70) release, the
reduced volume of audit records with selective row level audit, the time spent
Enhanced Security on audit analysis compared to how we do it today is very fast!! This will make it
much easier for us to manage our levels of security for our cloud based
offering, Visual HealthNet is in use in eleven states and at over 150 human
services agencies, therefore, efficient auditability of our systems is vitally
important to our business. Informix 11.70 helps us deliver secure and reliable
Benefits and Highlights solutions to the health care industry." ~ Mitchell & McCormick, Inc., USA
Reduce performance impact of
Allow customers to select which tables and operations to
auditing database activity
audit with selective row level auditing
Reduce development and
deployment costs for embedded
Trusted context for n-tier web applications accessing
applications
Informix
Selective row level auditing for
easier regulatory compliance
Users no longer required to have a login on the machine
that Informix is running on
Improved security for multi-tiered
environments
Encryption of raw disks via Encryption Expert
Simplified administration of large
user bases
19. Trusted Context
User 1 User 2 User 3
Application Server
Benefit: Informix trusts the Application Server to
authenticate the user
No need to drop the connection and
reconnect with each new user in It then sends a message to Informix
order to maintain security when a new user sends a query
Security is maintained without a hit No need to drop and reconnect with
in performance each user
Each user maintains their own identity
20. Improved Performance and “The performance of Informix 11.7 is outstanding. Queries are running 5 times
faster compared to the other database we were using"
Reliability – Faster than Ever ~ Hal Maner, CTO, M Systems International Inc., USA
Benefits and Highlights New “forest of trees” index method eliminates index
locking contention
New type of table index
Preload user defined functions for better runtime
Warehouse queries up to 10
performance
times faster!
Option to automatically compress tables based on
Transactional workloads up to
user defined policy
10% faster!
Automatically configure Informix for available cores
60% Performance
improvement on IBM Power 7
Improved network connection performance
versus Power 6 hardware
without application change!
Improved system failover and transaction completion
New automated functions for
better performance
21. Agenda
The Informix Roadmap
– A History of Innovation
– Informix Development @ IBM
Revitalize Informix
– Customer & BP Focus
– Marketing and Events
– The Informix Ecosystem
Selling Informix
– Informix v11.70 Great Features
– Informix Time Series for Smart Meters
– Informix Warehouse Accelerator
– Informix + Genero
22. Revitalize Informix: Customer Focus
Rank customers by BU
– Create customer list by country
– Top Informix customers mainly in GB/investment
Assign to IM Rep
– Investment
– GB reps
– Channel (some GB and Mid-Market accounts)
Nominate Accounts for Lab Advocate Coverage
– Jacques Roy
– Michael Pintus
Design Specific Customer Plan
– Customer call, visit, invite to events,
– Informix v11.70, HDR, Storage Optimization,
– IWA, Genero, Optim, Guardium, etc
23. Revitalize Informix: Marketing & Events
Informix 11.70 Roadshow
– Spain: 21st & 22nd of February, Madrid
– France: 16th of March, Paris
Informix BP Enablement
– Italy: 14th, 15th & 16th of March, Milano
Informix User Group Meeting
– French UG Meeting, 4th of April, Paris
Informix Warehouse Accelerator Events
– Lisbon, 3rd of May
– Madrid & Barcelona
– Brussels
– Milan & Rome
Informix Seminars
– 1 or 2 day seminars on DBA/Development
– Fremap, DGP, Xunta
24. Revitalize Informix: The Informix Ecosystem
Going back to the basics. The business is not only about new
licenses, so at IBM we need to involve:
– Technical Sales, Architects, Technical Community
– SW Services
– Education
– AVP (Accelerated Value Program)
– Renewals S&S
The Channel knows Informix technology and the customers
sometimes better than IBM.
– Involve them, sell with them
– New Applications/Solutions is the key to selling new licenses
Leverage IBM
– SWG
• Cognos, WAS, Tivoli, etc.
• Compliance
– STG (xSeries & pSeries)
• Compete against Sun-Oracle
• The Freedom of Linux the Power of Informix
25. Agenda
The Informix Roadmap
– A History of Innovation
– Informix Development @ IBM
Revitalize Informix
– Customer & BP Focus
– Marketing and Events
– The Informix Ecosystem
Selling Informix
– Informix v11.70 Great Features
– Informix Time Series for Smart Meters
– Informix Warehouse Accelerator
– Informix + Genero
26. Selling Informix
Upsell Informix into Existing Customers
– Upgrade to v11.50/v11.70
– HDR for High Availability & Workload Management
– Storage Optimization Option
– Informix Ultimate Warehouse (IWA)
Sell New Informix Licenses
– Time Series for Intelligent Meters
– Informix Ultimate Warehouse (IWA)
– Informix Genero
– With new ISVs applications and projects at customers
Cross-sell other IM solutions:
– Optim
– Guardium
– Information Server
– InfoSphere CDC