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So
Much
Data
Learn
1. What to Present?
2. How to Present it?
What: Key Considerations

               Reader




                Your
            visualization




     Data                   Designer
How: Rational Encodings
 Example            Encoding                  Ordered         Useful values   Quantitative   Ordinal   Categorical   Relational
                     position, placement      yes             infinite         Good           Good      Good          Good

 1, 2, 3; A, B, C    text labels              optional        infinite         Good           Good      Good          Good
                                              (alphabetical
                                              or numbered)
                     length                   yes             many            Good           Good

                     size, area               yes             many            Good           Good

                     angle                    yes             medium          Good           Good


                     pattern density          yes             few             Good           Good

                     weight, boldness         yes             few                            Good

                     saturation, brightness   yes             few                            Good

                     color                    no              few (< 20)                               Good

                     shape, icon              no              medium                                   Good

                     pattern texture          no              medium                                   Good

                     enclosure, connection    no              infinite                                  Good          Good

                     line pattern             no              few                                                    Good

                     line endings             no              few                                                    Good


                     line weight              yes             few                            Good
Useful Outcomes!

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Telling the Right Story with Data Visualizations

  • 2. Learn 1. What to Present? 2. How to Present it?
  • 3. What: Key Considerations Reader Your visualization Data Designer
  • 4. How: Rational Encodings Example Encoding Ordered Useful values Quantitative Ordinal Categorical Relational position, placement yes infinite Good Good Good Good 1, 2, 3; A, B, C text labels optional infinite Good Good Good Good (alphabetical or numbered) length yes many Good Good size, area yes many Good Good angle yes medium Good Good pattern density yes few Good Good weight, boldness yes few Good saturation, brightness yes few Good color no few (< 20) Good shape, icon no medium Good pattern texture no medium Good enclosure, connection no infinite Good Good line pattern no few Good line endings no few Good line weight yes few Good