Join us! - http://www.uie.com/events/virtual_seminars/recruiting_real_users/

1. Radical Recruiting:
Sourcing, Screening, &
Show Rates
Dana Chisnell
dana@usabilityworks.com
@danachis

2. PAIN

3. HEARTACHE

4. MISERY

5. • Participants are humans, too
• They have widely varied experience
• But they do similar things

6. • Screening limits who gets in the room
in ways you don’t intend

7. • You’re missing awesome participants
• You’re losing out on research
opportunities that are practically free

8. • There are sources out there that you’re
not tapping

9. • Why recruiting based on demographics
isn’t giving you the participants you need

10. • Show rates are about touch points