Writing Content for Usability

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Technologie Design

WRITING CONTENT
FOR USABILITY
Another UIE seminar you will love.
Steph Hay ---> @steph_hay

http://www.ﬂickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/

YOU WANT TO CONVEY TO USERS THAT

YOU KICK ASS

3 ELEMENTS OF COMPELLING CONTENT

Focus
Credibility
Consistency

FOCUS
IN WHICH AREAS CAN

BE DEMONSTRATED?

FOCUSED CONTENT CONSIDERS...

Audience
Medium
Network

CREDIBILITY
IN WHICH WAYS CAN

BE CONVEYED?

CREDIBLE CONTENT IS...

Meaningful
Helpful
Results-Oriented
Confident

CONSISTENCY
IN WHICH AREAS CAN

BEST BE ACHIEVED?

CONTENT IS CONSISTENT IN ITS...

Structure
Voice
Style

HOW YOU CAN
DO IT NOW
USING A MESSAGE HIERARCHY
THAT’S PRETTY AWESOME.

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Writing Content for Usability

1. WRITING CONTENT FOR USABILITY Another UIE seminar you will love. Steph Hay ---> @steph_hay

2. http://www.ﬂickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/ YOU WANT TO CONVEY TO USERS THAT YOU KICK ASS

3. 3 ELEMENTS OF COMPELLING CONTENT Focus Credibility Consistency

4. FOCUS IN WHICH AREAS CAN BE DEMONSTRATED?

5. FOCUSED CONTENT CONSIDERS... Audience Medium Network

6. CREDIBILITY IN WHICH WAYS CAN BE CONVEYED?

7. CREDIBLE CONTENT IS... Meaningful Helpful Results-Oriented Confident

8. CONSISTENCY IN WHICH AREAS CAN BEST BE ACHIEVED?

9. CONTENT IS CONSISTENT IN ITS... Structure Voice Style

10. HOW YOU CAN DO IT NOW USING A MESSAGE HIERARCHY THAT’S PRETTY AWESOME.