Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord
Uxpa creativity workshop peter otto 1
1. A technique for rapid idea generation!
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Peter Otto UK UXPA 21 March 2013
2. Constrain:
• Format (e.g. paper only)
• Time (set time limit and number of solutions)
• Tools (no computers, just sharpies)
…to avoid getting into detail
3. De-constrain:
• Technologies (anything is possible)
• Scope (no project limitations)
• Resources (whatever it takes, it can be done!)
…to break out of preconceptions, heuristics and
biases
6. Personality (Curiosity and Idea Generation (Fluency,
Tolerance for Ambiguity)
Originality, Incubation and
Illumination)
Motivation (Intrinsic, Confidence (Producing,
Extrinsic and Sharing and
Achievement)
Implementing)
9. Wide solution space = more potential ideas!
Simple possible solutions = less time used!
Humourous/absurd character = less worry
10. Examples:
Design a device to amuse a dog…
Design a device to communicate with aliens…
Design a device to overcome traffic jams…
Design a device to change the weather…
11. In a group of 3 design 3 solutions !
in 3 minutes.!
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Share some of you ideas…!
13. Design for Star Treck
• Travel into a future 300 years from now
14. Design 3 ideas in 6 minutes
• You need to find a solution to the problem for
PA’s to book video conferences with multiple
people in multiple places.
They need to be able to:
• Find gaps in people’s diaries.
• Find available video conferencing facilities at
multiple locations.
• Make a booking
15. Turning the output into something useful:!
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Extract key qualities and design drivers!
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Translate ideas into today’s technology!
16. Thank you.!
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Credits!
Martin Storey and Aoife NiMhorain for introducing me the
“warmup” design games, Alan Cooper for the “design for
StarTrek” idea and Batey/Irwing for the four creativity traits.