Luxury Index’2012 is the rating of luxury brands in Ukraine with maximum of 1000 points. To create rating, brands were assessed by four criteria: Quality, Uniqueness, Using by high social status people, Feeling of high status while using. Luxury Index’2012 consists of eight categories: Cars, Watches, Men’s clothes, Women’s clothes, handbags and shoes, Jewelry and Hotels. Luxury Index’2012 is the first UMG survey conducted with IPad using COOLTOOL digital market research hub www.cooltool.com .

1. Luxury Index’2012
Raiting of luxury brands
UMG International
www.LuxuryIndex.org

2. Luxury Index’2012
About project
Luxury Index’2012 is the rating of luxury brands in
Ukraine with maximum of 1000 points.
To create rating, brands were assessed by four criteria:
Quality, Uniqueness, Using by high social status people,
Feeling of high status while using.
Luxury Index’2012 consists of eight categories: Cars,
Watches, Men’s clothes, Women’s clothes, handbags and
shoes, Jewelry and Hotels.
Luxury Index’2012 is the first UMG survey conducted with
IPad using COOLTOOL digital market research hub
www.cooltool.com .

3. Luxury Index’2012
Cars
Raiting Brand Index
TOP -10 (points)
I Maybach 369* ▲
II Rolls-Royce 255* ■
III Bentley 204* ▼
IV Ferrari 174* ■
V Mercedes-Benz 162* ▲
VI Porsche 149*
VII Lamborghini 140*
VIII Maserati 137*
IX Audi 129*
X Jaguar 115*
* From 1000 possible points 5
www.LuxuryIndex.org

4. Luxury Index’2012
Watches
Raiting Brand Index
TOP- 10 (points)
I Rolex 459* ■
II Cartier 192* ▲
III Patek Philippe 152* ■
IV Breguet 127* ▼
V Vacheron Constantin 126* ▲
VI Omega 111*
VII Hublot 86*
VIII Rado 72*
IX Chopard 67*
X Ulysse Nardin 63*
* From 1000 possible points 7
www.LuxuryIndex.org

5. Luxury Index’2012
Women’s clothes
Raiting Brand Index
TOP- 10 (points)
I Chanel 248* ■
II Louis Vuitton 207* ▲
III Dior 191* ▼
IV Prada 187* ▲
V Yves Saint Laurent 182* ▼
VI Valentino 164*
VII Gucci 160*
VIII Versace 156*
IX Armani 129*
X Dolce&Gabbana 124*
9
* From 1000 possible points www.LuxuryIndex.org

6. Luxury Index’2012
Men’s clothes
Raiting Brand Index
TOP- 10 (points)
I Brioni 256* ▲
II Armani 235* ▲
III Louis Vuitton 233* ▲
IV Gucci 200* ▼
V Zegna 162* ▼
VI Dolce&Gabbana 142*
VII Prada 140*
VIII Versace 136*
IX Calvin Klein 94*
X Givenchy 79*
* From 1000 possible points 11
www.LuxuryIndex.org

7. Luxury Index’2012
Jewelry
Raiting Brand Index
TOP- 10 (points)
I Cartier 370* ▲
II Tiffany & Co. 358* ▼
III Boucheron 195* ▲
IV Damiani 166* ▲
V Bvlgari 149* ▼
VI Chopard 115*
VII Carrera Y Carrera 102*
VIII Graff 91*
IX Van Cleef & Arpels 72*
X De Beers 65*
* From 1000 possible points 13
www.LuxuryIndex.org

8. Luxury Index’2012
Women’s bags
Rating Index
Brand
TOP-10 (points)
I Chanel 281*
II Louis Vuitton 180*
III Gucci 153*
IV Hermes 140*
V Prada 133*
VI Dolce&Gabbana 124*
VII Burberry 117*
VIII Christian Dior 104*
IX Yves Saint Laurent 88*
X Versace 86*
* 15
From 1000 possible points www.LuxuryIndex.org

9. Luxury Index’2012
Women’s shoes
Rating Index
Brand
TOP-10 (points)
I Prada 189*
II Chanel 126*
III Gucci 117*
IV-V Christian Louboutin 103*
IV-V Dolce&Gabbana 103*
VI Yves Saint Laurent 99*
VII Christian Dior 76*
VIII Jimmy Choo 74*
IX-X Valentino 65*
IX-X Baldinini 65*
* 17
From 1000 possible points www.LuxuryIndex.org

10. Luxury Index’2012
Hotels
Raiting Brand Index
TOP - 10 (points)
I Hilton 286* ■
II Hyatt 265* ■
III Ritz-Carlton 243* ▲
IV Intercontinental 236* ▼
V The Waldorf-Astoria 139* ▲
VI Kempinski 112*
VII Sheraton 107*
VIII Radisson 94*
IX-X Concorde 91*
IX-X Orient-Express 91*
* From 1000 possible points 19
www.LuxuryIndex.org

11. www.LuxuryIndex.org www.UMG.ua