- An overview of the current commercial radio market and what it means for advertisers. - A presentation that covers all of the bases (revenue, audience, digital etc) of what is currently happening in the commercial radio industry. An excellent starting point for anyone who would like some form of context for the industry as a whole.

1. The future of UK Commercial Radio and what it means for advertising customers Andrew Harrison – CEO, RadioCentre

3. RadioCentre R evenue A udience D igital I nfluence O rganisation

5. Our purpose The RadioCentre leads a dynamic and thriving Commercial Radio Industry, helping our members grow revenues and audience year-on-year.

6. Our purpose The RadioCentre is “ the voice” of Commercial Radio

7. R-A-D-I-O R - Revenue A - Audience D - Digital I - Influence O - Organisation

9. Audiences are holding up brilliantly despite huge growth in new media Weekly reach (% of adults 15+) Source: RAJAR

10. Radio continues to recruit listeners amongst 15-24 Digital Natives Weekly reach of 15-24 year olds by quarter for all radio Source: RAJAR

11. Commercial Radio is strongest for younger audiences 55+ 55+ 45-54 45-54 35-44 35-44 25-34 25-34 15-24 15-24 Proportion of total hours listened by age group Source: RAJAR Q1 2008 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

12. % of time spent with each medium on average day Base: All adults 15+ Source: Touchpoints 2 Radio is an important medium in consumers’ lives Radio remains under invested-in relation to its share of consumers’ time % share of display revenue Source : NMR 2007

13. R-A-D-I-O R - Revenue A - Audience D - Digital I - Influence O - Organisation

14. R - Revenue Source : RadioCentre -7.3% -9.5% -1.6% +0.8% +5.4% +7.1% +6.7%

15. RadioCentre Certificate of Excellence

16. RAB – driving revenue growth

17. Not Always An Easy Sell A Medium I Know & Like Hooper Galton qualitative research, Dec 2007 Lots Of Other Options The challenge radio faces BENIGN NEGLECT

19. R each/frequency A udio D ayparts I ntimate O nline Re-allocate some of your media budget to radio and you will get more overall effect for the same investment

21. A – Audience

22. D – Digital A digital media world complements not competes with radio

23. Digital platform s are extending radio’s distribution

24. Digital radio now accounts for 18% of all Commercial Radio listening Commercial radio: Share of Listening Hours % listening via platform Source: RAJAR Q2 08

25. www.radiocentre.org/player New RCP graphic

26. I– Influence Create optimal environment for Commercial Radio to grow

27. Achieving a level playing field with the BBC Local Video

30. Marketplace change The Times, 30 June 08 The Telegraph, 15 June 08 BBC News Online, 13 Sept 07

31. RAB response EVENT: A new vision for UK Commercial Radio 18 th September

32. Ownership change

33. Digital change - DRWG

36. The vision for UK Commercial Radio Deliver optimum value for advertisers Deliver optimum choice for listeners COMPETITIVELY Easier access to the whole CR listener & online community Take the game to the BBC and build share of listening COLLECTIVELY ADVERTISERS LISTENERS

37. Universal McCann immersion week 28 July Monday Starts with a Classic FM Breakfast 9:30am Andrew Harrison, RadioCentre “ The Future of Commercial Radio” 3:00pm David Meliveo, Autoglass “ How radio has built Autoglass” 29 July Tuesday Starts with an LBC Breakfast 9:30am Simon Cole & John Quinn, UBC Media “ Radio as a retailer” 12:30pm Moz Dee, talkSPORT “ Commercial Radio vs the BBC” 4:30pm Andria Vidler & Dee Ford, BauerRadio “ How UK brands are evolving in the digital age” 30 July Wednesday Starts with a talkSPORT Breakfast 10:00am Don Thomson, Global Radio “ Global Radio’s vision for the future” 11:30pm David Muniz, Gaydar Radio “ The power of discrete, targeted radio brands” 1:00pm John McGeough & Simon Daglish, GCap Media “ Fresh thinking with GCap” 3:30pm Steve Ackerman, Somethin’ Else “ Branded content on Commercial Radio” 31 July Thursday 9:30am Julian Carter, Paul Fairburn & John Myers, GMG Radio “ Taking on the BBC” 11:30am Martin Stiksel, Last FM “ The growing role of personalised online radio” 4:30pm Donnach O’Driscoll & Nick Hewat, Virgin Radio “ Meet the new owners of Virgin Radio” From 7pm join us for the Heart music quiz with Toby Anstis 1 Aug Friday Starts with a Kiss Breakfast 10:30am Jonathan Arendt, NME Radio “ NME Radio and their new proposition” 12:30pm DJ Q&A With special guests , inc. Christian O’Connell, Ricky & Melvin 4pm onwards Kiss FM host Agency DJ of the year