Presentation made during the SMM MDP, Nov 2011 by Dr. Ashish Bharadwaj.

1. Social Media Dynamics
& Innovation
Dr. Ashish Bharadwaj | Nov 2011| © 2011 UPES
Keynote
JUST WHAT IS SOCIAL MEDIA
ANYWAY?
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4. From a web of documents
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To a web of people
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5. The collection of norms, habits, and behaviour that define what
a fairly large quantum of people are all about.
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What is a Social Network?
 An online meeting place for consumers and influencers
 to create,
 share and
 interact with
 content.
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6. What is a Social Network?
 CGM—Consumer Generated Media
 SMM—Social Media Marketing
 WOM—Word of Mouth
 Viral Marketing
 Buzz Marketing
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Why Social Networks Matter
“Consider how much information you voluntarily provide on your
Facebook profile. Now imagine if you could combine that with your
Netflix renting and Amazon buying habits. Then throw in the
suggestions of your friends and the pages you visit the most often. ..just
imagine how accurate a search could be if every time you had a query,
the mass of data about you that exists on the Internet could inform the
results.” --Glenn Derene
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7. Social media marketing
 Growing out of search
marketing, and public
relations before that
 Social media marketing
is any way you can get
attention for your
message using people
connected to the
Internet
People + message + Internet = social media marketing
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8. Social media is NOT Digital Marketing
Digital Marketing buys online and offline coverage
Social Media earns online and offline coverage
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Points to Ponder
 People are online
 Their friends are online
 Email is the new fax machine
 Email has been eclipsed by Social Networks
 Cloud Computing is upon us
 People want to share
 Real identity online is becoming the norm
 Half life of digital information is decreasing
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9. Social media’s growth and
adoption creates more
challenges for marketers in 2011.
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fin.
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