Presentation delivered by Ákos Hegyi during the URBACT Training for Elected Representatives Seminar 1 (8-10 April 2013, Brussels) "Integration. How to break silos and develop integrated and place-based solutions that cross the boundaries of government bodies, disciplines, or municipal borders?" Read more here - http://urbact.eu/en/news-and-events/urbact-events/training-for-elected-representatives/

1. 1
Pécs, Hungary
Brussels, 08 April 2013.
Ákos Hegyi
Brief introduction to Pécs city
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2. 2
Geographical location
› Eastern-central Europe
› Pécs is located in the Carpathian Basin,
› South transdanubian region
› Center of Baranya county
› It is bordered by Mecsek hill from the north, and a
plain from the south
› located near to the border of Croatia
› favorable climate
› No lake or river
› High way, airport, road and railway hub
› Administrative, educational, medical, political center
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Fact sheet
› Area: 163 km²
› Height over sea level: 120 - 250m
› Annual precipitation: 620 mm
› Annual mean temperature: 10, 3 °C
› Mean temperature in January: -1,4 °C
› Mean temperature in July: 20,5 °C
› Number of sunny hours: 2022
› Number of inhabitants: 157,000
› Population density: 964 person/km²
› Male/Female: 54-46%
› Age groups:
- Children (0-14) 14%,
- Active (15-65): 69%,
- Pensioner 17%
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3. 3
History – Ancient Roman city
› The area has been inhabited since ancient times, with the
oldest archaeological findings being 6000 years old. Before
the Roman era the place was inhabited by Celts.
› In the first half of the 4th century Sopianae became an
important Christian city
› attacks by Barbarians and Huns
› King Louis the Great founded a university in Pécs in 1367
› After the Battle of Mohács (1526) in which the invading
Ottoman army defeated the armies of King Louis II, the armies
of Suleiman occupied Pécs
› Habsburg time
› A more peaceful era started after 1710. Industry, trade and
viticulture prospered, manufactures were founded, a new city
hall was built.
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History II
› 1848–49 Pécs was occupied by Croatian armies for a short
time
› At the end of World War I Baranya county was occupied
by Serbian troops
› World War II – Red Army
› After the war development became fast again, and the city
grew, absorbing several nearby towns. In the 1980s Pécs
already had 180,000 inhabitants.
› After the end of Socialist era (1989–1990) Pécs and its
county, like many other areas, were hit hard by the changes,
the unemployment rate was high, the mines and several
factories were closed, and the war in
neighboring Yugoslavia in the 1990s affected the tourism.
› Service sectorm regional center
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4. 4
Ethnic groups
› Magyars - 92.6%
› Germans - 3.1%
› Roma - 1.2%
› Croats - 1%
› Serbs - 1%
› Others - 1.1%
› 1998 Pécs was given the UNESCO prize Cities for peace for
maintaining the cultures of the minorities
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Religions
› Roman Catholic - 58.5%
› Calvinist - 7.4%
› Lutheran - 1.9%
› Atheist - 18%
› Others (mainly Christian) - 1.9%
› No answer, unknown - 12.3%
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5. 5
Economy
› Located in the midst of an agricultural area, Pécs is the
natural hub of local products
› Until some years ago, it had a coal mine and even a Uranium
mine. Several factories exist, but after the fall of the Iron
Curtain many have not managed the transition well.
› There is a gradual development of modern high-tech industry
› famous porcelain factory. The Zsolnay Porcelain
› Pécsi Sörfőzde (Pécs Brewery
› Three industrial parks
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Education
› 47 kindergartens in Pécs
› 25 institutions deal with primary education.
› Ten secondary schools in the City: five of them are
maintained by the City. Three are maintained by the
Church and other Christian congregations, two by the
University of Pécs.
› In several schools education is bilingual: English,
German, French, Italian, Spanish bilingual classes start
each year.
› University of Pécs – 30000 students: Ten faculties and
210 majors. Medical, law and architect students have
undivided education, in other faculties the so called
Bologna system was introduced in 2006.
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6. 6
External relations
› Pannon EGTC
› Pécs is twinned with:
› Arad, Romania; Cluj-Napoca, Romania
› Fellbach, Germany; Graz, Austria[28]
› Kütahya, Turkey; Lahti, Finland
› Dijon, France; Grenoble, France[29]
› Lyon, France; Novi Sad, Serbia
› Olomouc, Czech Republic; Osijek, Croatia
› Seattle, USA, Sliven, Bulgaria
› Terracina, Italy; Tucson, USA
› Tuzla, Bosnia and Herzegovina
›
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7. 7
Cultural Capital of Europe - 2010
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Kodály Center
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8. 8
Zsolnay
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Zsolnay quarter
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9. 9
Knowledge Center - Beehive
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Markets
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10. 10
Markets
› 4 markets in Pécs, one of them is open only
on Sundays,
› A variety of products sold:
Fresh food, vegetables, local products
Homemade food
Flowers
Fish from freshwaters
Sunday market: flea market, antique pieces
plants, clothes, food, etc.
› The main stakeholders:
› BIOKOM Ltd. – city operating company,
› Pécs Holding – asset management company
Closely working together with the Pécs Municipality
Pécs City Developement Nonprofit Ltd.
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Market hall
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11. 11
Products
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Fish and meat, egg
Vegetables, fruits, mushroom
Honey, flower,
Flour, pasta, bread, pastry
Tobacco, clothes
Market – Fair-ground
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Cars, animals, clothes, plants, food, toys
Foreign traders
Cultural shock

12. 12
Goals
1. Possibility to gain knowledge about operations and
management of city markets
2. Develop an action plane that
Improve local employment
Effectiveness of local commercial chains
Contributes to the reorganization of the downtown area
Sets paths toward a sustainable city and future
Helps to provide healthier lifestyle
A usable SWOT, collection of best practises
Handbook and strategy
Cooperation development, conversation
European Market Day
Find EU or other financial source
Get in line with SMART starategy
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Local Support Group
› Interest is high
› There is a potential media interest
› Bottom up initiatives
› Political commitment
› Local need, demand exceeds supply
› Area available
› City owned company
› new company in the cafeteria system
› Negative:
› NO initiator
› too many ideas
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13. 13
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Local Action Plan
Training section is the starting point
No real action has been undertaken
No staff assignment
Too much talk little action
Central market project
Plans
› We plan to test through special focus groups that belong to special
demographical, professional, age groups their need for markets at
two places in Pécs. Also the location, commercial specification and
the traffic connection will be monitored. The outcome of this research
will help to create a proper SWOT analysis and a detailed market
research and a local brand will be introduced to distinguish local
products from others.
› After it is completed we shall organize stake holders and market
operators to develop a hand-book that shows what are the main
outlines to establish a successful market in a city and what kind of
legislations should be made by the local government to keep urban
markets sustainable in Pécs.
› The final outcome (promotional campaign) will focus on public
forums and brochures. These campaigns will pay attention to Pécs
and on the neighbouring cities.
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14. 14
Key message
With this project we plan to
revitalize two important squares
encouraging people to go to
markets and build social
connections with each other.
Patrónis Nonprofit Ltd.
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Future marketplace
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15. 15
Thank you for your attention
Ákos HEGYI
member of local government – City of Pécs
Vice president of Natural and Human resource
Development Committe
hegyi.akos@ph.pecs.hu
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