Cam Arnold, Vice-President of the Right Rider Access Fund, presented this at CPSC’s ATV Safety Summit Oct. 11, 2012. The Right Rider Access Fund sponsored "Do the Ride Thing", an ATV and dirt bike safety video contest, in collaboration with the ATV Safety Institute and the Motorcycle Safety Foundation. "Do the Ride Thing" enhances young riders' knowledge of the "Golden Rules" of ATV safety while empowering them to communicate safety messages to their peers through their own PSA video. The contest, in its third year, ran from June 1 to August 15, 2012 and offered 19 prizes totaling $8,500. Students ages six to 18 could enter. Creating a safety video that highlights one or more of ASI's "Golden Rules" is a great way to motivate and inform the public - especially kids and their parents - about the safe and responsible use of all-terrain vehicles. The contest harnesses the social networking power of YouTube and it gives kids the opportunity to "Do the Ride Thing" and help other kids ride safe/ride smart.
2. Background
• Looking for a effective way to reach kids and their
families to learn about ATV safety
• Created a contest just for kids, ages 6 through 18
• Contest started in 2010 -- ATV only
• Gives kids and their families a fun, creative and
impactful way to think about ATV safety
• Added Dirt Bikes in 2012
9. Prizes
2012 Do the Ride Thing Video Contest
ATV ATV ATV Dirt Bike Dirt Bike Dirt Bike any category
ages > 6 to 10 11 to 14 15 to 18 6 to 10 11 to 14 15 to 18 any age
1st place $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
2nd place $ 300 $ 300 $ 300 $ 300 $ 300 $ 300
3rd place $ 200 $ 200 $ 200 $ 200 $ 200 $ 200
Grand Prize $ 2,500
10. ASI
FFA
RRAF Dirt Bike School
Do the Ride Thing
Video Contest
4-H MIC
NOHVCC OHV Clubs
Boy Scouts
10
11. 2012 Entrants
• Over 40 entrants
• 35 Qualified for Consideration
• 7 ages 6-10
• 13 ages 11-14
• 15 ages 15-18
• 2 Dirt Bike entries
12. PSA Contest Winners
Grand Prize $2,500 Grand Prize Winner – David Atkins of Edmond, Oklahoma
Ages 6-10 ATV $500 First Place Winner – Jordan Smith of Tulsa, Oklahoma
$300 Second Place Winner – Jade and Caleb Dillenbeck of Tully, New York
Dirt Bike $500 First Place Winner – Melody Sanders of Tulsa, Oklahoma
Ages 11-14 ATV $500 First Place Winner – Elizabeth Klumpp of Edmond, Oklahoma
$300 Second Place Winner – Randy and David Clapp of Cumming, Georgia
$200 Third Place Winner – Jacob Sestak of Prague, Oklahoma
Ages 15-18 ATV $500 First Place Winner – Eric Beets & Brian Freiesleben of Burlingtion, WI
$300 Second Place Winner – Patrick Schrank of Norman, Oklahoma
$200 Third Place Winner – Tanner Shelton of Pleasant View, Utah
Dirt Bike $500 First Place Winner - Stephen Nymberg of Huntersville, North Carolina
Good morning, The Right rider Action Fund and the ATV Safety Institute urges all kids and families who ride off-highway to follow the Golden Rules of ATV Safety and the Dirt Bike Riding tips, but that message can have a much greater impact, when spoken by another kid.
Initially, we were looking for a way to effectively reach kids and their families Kids have a great way of “managing up”, they can get their parents to wear bicycle helmets, recycle trash and even drive more fuel efficient vehicles…we wanted to tap into that “power” by creating an ATV Safety contest ‘Just for kids’
We created a “kid-friendly” simple, clean website to support the program
Rules
downlods
Entry information
Generous prizes
Support from the entire off-highway community Reviewed program at August NOHVCC meeting met with OHV land managers and others concerned with OHV
Entrants from all across the country 4-H made a significant commitment to this program