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Shai Rao
                            Co-Founder & VP of Business Development




Friday, November 11, 2011
HOW DO RETAILERS REACH SHOPPERS WHO
          NOW “LIVE” THROUGH THEIR PHONES



Friday, November 11, 2011
HOW DO RETAILERS REACH SHOPPERS WHO
          NOW “LIVE” THROUGH THEIR PHONES



Friday, November 11, 2011
THE GOLDRUN SOLUTION
                            USE MOBILE TO GO VIRTUAL




Friday, November 11, 2011
THE GOLDRUN SOLUTION
                            USE MOBILE TO GO VIRTUAL




Friday, November 11, 2011
VIRTUAL PHOTOBOOTHS




Friday, November 11, 2011
VIRTUAL PHOTOBOOTHS




Friday, November 11, 2011
V-COMMERCE




Friday, November 11, 2011
V-COMMERCE




Friday, November 11, 2011
CAMPAIGN RESULTS AND CLIENT ROI




                            COST $25K                      COST $5000
                            PRODUCTION 3 Week              PRODUCTION 1 Week
                            LOCATIONS 44 Store Locations   LOCATIONS 2 (Venice Beach/ Washington Sq Park)
                            DURATION 4 Weeks               DURATION 1 Day

                            20K Shoppers engaged           26000 tweets
                            10K Shared online images       600 pairs of sneakers sold
                            5K New customer contacts       $5mm in earned media
                                                           Highest Web Traffic in Companyʼs History




Friday, November 11, 2011
TRACTION
    Clients




                            Virtual Catwalks   Rodeo Drive Holiday Guides


Friday, November 11, 2011
INTERACTIVE RETAIL ENVIRONMENTS




Friday, November 11, 2011
MANAGEMENT TEAM
                            VIVIAN ROSENTHAL
                                                             $1.2M ANGEL ROUND CLOSED IN APRIL 2011
                            Founder & CEO
                                                             Investors
                            •Top 50 Global Creatives 2010,   •Ed Mathias, Managing Director, Carlyle Group
                             Creativity Magazine
                                                             •Jeremy Zimmer, Founding Partner of UTA
                            •Co-founded digital design       •Jon Ledecky, CEO Ascend Acquisition Corporation
                             studio Tronic whose clients
                             include AT&T, Nike, GE,
                                                             •Billy Lazarous, Partner at United Talent Agency
                             Microsoft, Sony & Target
                                                             •Jim Hauslein, Former CEO of Sunglass Hut
                                                             •Mark Ein, CEO of Venturehouse Group
                            SHAILESH RAO                     •Sachin Jade, Klifer Capital
                            VP Business Development
                            •Executive Editor of Surface
                             Magazine 2004-2008
                            •Launched Listen.com,
                             a Rhapsody subsidiary




Friday, November 11, 2011
OUR ASK

                            TECHNOLOGY PARTNERS                  CLIENTS
                            •Telecom Carriers                    •Fashion Brands
                            •Mobile Chipmakers                   •Big Box Retailers
                            •Device Manufacturers                •Mall Property Groups
                            •Analytics Firms                     •Department Stores
                            •Mobile Ad Firms                     •Film & TV studios
                                                                 •Sports Franchises
                            STRATEGIC PARTNERS                   •Live Event Producers & Venues
                            •Series A VCs
                            •International Launch Partners
                            •Global Advertising Agencies
                            •Mobile and Social Game Publishers


                                                                  Shailesh Rao              GoldRun
                                                                  VP Business Development   132 W 28th St, 4th Fl.
                                                                  shai@goldrungo.com        New York, NY 10016




Friday, November 11, 2011

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Goldrun Presents at Under the Radar

  • 1. Shai Rao Co-Founder & VP of Business Development Friday, November 11, 2011
  • 2. HOW DO RETAILERS REACH SHOPPERS WHO NOW “LIVE” THROUGH THEIR PHONES Friday, November 11, 2011
  • 3. HOW DO RETAILERS REACH SHOPPERS WHO NOW “LIVE” THROUGH THEIR PHONES Friday, November 11, 2011
  • 4. THE GOLDRUN SOLUTION USE MOBILE TO GO VIRTUAL Friday, November 11, 2011
  • 5. THE GOLDRUN SOLUTION USE MOBILE TO GO VIRTUAL Friday, November 11, 2011
  • 10. CAMPAIGN RESULTS AND CLIENT ROI COST $25K COST $5000 PRODUCTION 3 Week PRODUCTION 1 Week LOCATIONS 44 Store Locations LOCATIONS 2 (Venice Beach/ Washington Sq Park) DURATION 4 Weeks DURATION 1 Day 20K Shoppers engaged 26000 tweets 10K Shared online images 600 pairs of sneakers sold 5K New customer contacts $5mm in earned media Highest Web Traffic in Companyʼs History Friday, November 11, 2011
  • 11. TRACTION Clients Virtual Catwalks Rodeo Drive Holiday Guides Friday, November 11, 2011
  • 13. MANAGEMENT TEAM VIVIAN ROSENTHAL $1.2M ANGEL ROUND CLOSED IN APRIL 2011 Founder & CEO Investors •Top 50 Global Creatives 2010, •Ed Mathias, Managing Director, Carlyle Group Creativity Magazine •Jeremy Zimmer, Founding Partner of UTA •Co-founded digital design •Jon Ledecky, CEO Ascend Acquisition Corporation studio Tronic whose clients include AT&T, Nike, GE, •Billy Lazarous, Partner at United Talent Agency Microsoft, Sony & Target •Jim Hauslein, Former CEO of Sunglass Hut •Mark Ein, CEO of Venturehouse Group SHAILESH RAO •Sachin Jade, Klifer Capital VP Business Development •Executive Editor of Surface Magazine 2004-2008 •Launched Listen.com, a Rhapsody subsidiary Friday, November 11, 2011
  • 14. OUR ASK TECHNOLOGY PARTNERS CLIENTS •Telecom Carriers •Fashion Brands •Mobile Chipmakers •Big Box Retailers •Device Manufacturers •Mall Property Groups •Analytics Firms •Department Stores •Mobile Ad Firms •Film & TV studios •Sports Franchises STRATEGIC PARTNERS •Live Event Producers & Venues •Series A VCs •International Launch Partners •Global Advertising Agencies •Mobile and Social Game Publishers Shailesh Rao GoldRun VP Business Development 132 W 28th St, 4th Fl. shai@goldrungo.com New York, NY 10016 Friday, November 11, 2011