1. Powering the B2B Revenue Cycle
Phil Fernandez, President and CEO
April 2009

2. Buying Has Changed Forever
© 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 2

3. Marketing and Sales Must Change Too
Marketing Sales
Be Everywhere Nurture Score Collaborate
© 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 3

4. Marketo Revenue Suite
Lead
Prospect Nurturing Scoring
Inquiry Database and Insight
Life-Cycle
Capture Automation
Reporting and Analytics
Page 4

5. © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 5

6. The Marketo Business
Target Market Business Model
• 44,000 Target Companies • SaaS
• $823 Billion Marketing • Annual Subscription
Spending
• $30K Average ARR
• $16.4 Billion Addressable
Technology Spend (IDC)
Sales & Marketing Revenue & Growth
• Marketing-Driven Inside • Year 1: $1.6M GAAP
Sales Process Revenue
• $1.5M Annual Quota • Year 2: 500% Growth
• $6,000 Total Acquisition
Cost
© 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 6

7. Over 180 Successful Customers
Select
Customers
© 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 7

8. Acteva Books $2 Million in New
Revenue with Marketo
COMPANY “Marketo’s power, usability and agility
Leader in online event registration helped us quickly launch the Acteva
Referral Program. Results include
CHALLENGE $2 million in incremental gross revenue
Reduce marketing spend and partner satisfaction that is
Increase lead flow priceless.”
Improve productivity without
increasing staff — Ed Lemire, Executive Vice President, Acteva
WHY MARKETO RESULTS
Lead management functionality
and flexibility Saved $400,000 by reducing cycle times
Campaign management speed Build campaigns 4-5 times faster
and ease of use Booked $2M in new revenue
Fast time to value Achieved 350% ROI
© 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 8

9. © 2009 Marketo, Inc. Marketo Proprietary and Confidential