This document summarizes an in-store social CRM platform called Viralogy for local businesses. It allows businesses to gain individualized customer data and insights through a quick loyalty signup process at the point of sale. This data can then be used to enhance sales through personalized upsells, cross-sells, and VIP services. Viralogy has seen early success with pilots at regional and national restaurant and retail chains. The company aims to continue scaling their deployments to thousands of additional locations across various industries.

1. Under the Radar 2011
November 10,
Confidential materials prepared and delivered by Viralogy, Inc. for receipt and review only by any partner subject to a valid and
enforceable Viralogy, Inc. confidentiality agreement. Any receipt, review, or misuse of any of the content exchanged hereunder by
any party not a party to this confidential exchange shall be subject to any and all rights available under the law. All rights, title and
interest to the materials shall remain with Viralogy, Inc. Copyright © 2011 Viralogy, Inc. All rights reserved.

2. Introduction
Adam Gervin
Co-Founder
VP Business Development
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3. Introduction
In-Store Social CRM Platform
for Local Business
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4. Local Business Challenge
Differentiation
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5. Local Business Challenge
• Service
• Product
• Communication
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6. Local Business Problem
• Service
• Product
• Communication
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7. Knowledge is Sales
60%
• Upsell & Cross-sell
• Personalization
• VIP Services
Sales
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8. In-Store Social CRM
Putting a little bit of
inside local stores, @ POS
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9. SKU-Level Sales Data
• Turnkey
• Universal
• Realtime
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10. Interactivity @ POS
• Data individualization
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11. Interactivity @ POS
• Data individualization
• JIT Sales Enhancement
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12. Individualization
Loyalty 2.0
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13. Individualization
Loyalty 2.0
• 6 Seconds to Join
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14. Individualization
Loyalty 2.0
• 6 Seconds to Join
• Nothing to Carry
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15. Individualization
Loyalty 2.0
• 6 Seconds to Join
• Nothing to Carry
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16. 1. Individualization
Loyalty 2.0
• 6 Seconds to Join
• Nothing to Carry
• One Shopping ID
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17. 1. Individualization
signup
mobile #
mobile return
social DOB
connect
redeem
email
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18. 2. Sales Enhancement
• Upsell & Cross-sell
• Personalization
• VIP Services
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19. Go-to-Market
Large Account Sales
• Regional & Natl. chains
• Days vs. Months
• Scaled service pricing
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20. Go-to-Market
Large Account Sales Self-Serve
• Regional & Natl. chains • Web-based sales
• Days vs. Months • Download & Deploy
• Scaled service pricing • Scaled service pricing
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21. Early Data
• Seed Stage
• Deployed late 9/2011
• 40% + of transactions
• 260 deployed (Q1)
2 regional brands
4 national brands
• Pilots to > 3000 locations
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22. Connections
• Regional or national chains
• 20+ locations
• Any POS technology
• Fast Casual
Casual Dining
Retail
Hospitality
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23. Team
Yu-Kai Chou
Co-Founder, CEO
Stephen Johnson
Co-Founder, CPO
Jun Loayza
Co-Founder, CMO
Adam Gervin
Co-Founder,VP Bus Dev
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