UX Antwerp Meetup, 24th of November 2015 Eline Wouters & Bert Gregoir Talk Bert & Eline guide the audience through the checklist of legal requirements for websites and webshops. Not in a dry legal way but with real life examples and good anecdotes. They want to show that meeting legal requirements does not stand in the way of good UX. They can even be used as an asset.

1. Legal isn’t
always
boring!
November 24, 2015
UX beers

2. Legal isn’t
always
boring!
November 24, 2015
UX beers
Bert Gregoir
@BertGregoir
Eline Wouters
@eline_wouters

3. For all websites
1.

4. 1. For all websites
1. Company / personal name
Mandatory information
Only applicable for businesses,
not for private individuals

5. 1. For all websites
1. Company / personal name
2. Postal address
Mandatory information
Only applicable for businesses,
not for private individuals

6. 1. For all websites
1. Company / personal name
2. Postal address
3. Email address
Mandatory information
Only applicable for businesses,
not for private individuals

7. 1. For all websites
1. Company / personal name
2. Postal address
3. Email address
Mandatory information
Place your screenshot here
Only applicable for businesses,
not for private individuals

8. 1. For all websites
1. Company / personal name
2. Postal address
3. Email address
4. Company / VAT number
Mandatory information
Only applicable for businesses,
not for private individuals

9. 1. For all websites
1. Company / personal name
2. Postal address
3. Email address
4. Company / VAT number
Mandatory information
Place your screenshot here
Only applicable for businesses,
not for private individuals

10. 1. For all websites
1. Company / personal name
2. Postal address
3. Email address
4. Company / VAT number
5. Bank account number
Mandatory information
Only applicable for businesses,
not for private individuals

11. 1. For all websites
1. Company / personal name
2. Postal address
3. Email address
4. Company / VAT number
5. Bank account number
Mandatory information
Place your screenshot here
Only applicable for businesses,
not for private individuals

12. 1. For all websites
* Not mandatory
Terms & conditions

13. 1. For all websites
* Not mandatory
* If you have them they have
to be published on the
website
Terms & conditions

14. 1. For all websites
* Not mandatory
* If you have them they have
to be published on the
website
* If you want them to be
binding you need active
acceptance
Terms & conditions

15. 1. For all websites
“Users of our services may be given an opportunity to interact
with us and submit, post and/or upload content (including
comments and pictures). In posting your content, you confirm
to us that you are the owner or have consent from the owner
to post the content and that the content does not defame
any person, company or business or violate the privacy
rights, copyright and other intellectual property rights,
contract rights or any other rights of any person.”

16. 1. For all websites
* Not mandatory
* If you have them they have
to be published on the
website
* If you want them to be
binding you need active
acceptance
* Print / Save = optional
Terms & conditions
Place your screenshot here

17. 1. For all websites
* Disclaimer = optional
Disclaimer

18. 1. For all websites
* Disclaimer = optional
* Legally binding through
active acceptance
e.g.: signing up, placing
order
Disclaimer

19. 1. For all websites
* Disclaimer = optional
* Legally binding through
active acceptance
e.g.: signing up, placing
order
* Disclaimers are usefull
Disclaimer
Place your screenshot here

20. 1. For all websites
* Disclaimer = optional
* Legally binding through
active acceptance
e.g.: signing up, placing
order
* Disclaimers are usefull
Disclaimer
Place your screenshot here

21. 1. For all websites
We do not warrant the accuracy or completeness of the
information, content or materials provided through the Site.
The inclusion of any products or services on the Site at a
particular time does not imply or warrant that these products
or services will be available at any time. We reserve the
right to discontinue any product at any time.

22. 1. For all websites
Collecting user data
Privacy Policy

23. 1. For all websites
Collecting user data:
* Name, Address, Email,...
Privacy Policy

24. 1. For all websites
Collecting user data:
* Name, Address, Email,...
* IP Address, Browser, OS, …
Privacy Policy

25. 1. For all websites
Collecting user data:
* Name, Address, Email,...
* IP Address, Browser, OS, …
Policy on collection,
registration, consultation,
correction, … of data
Privacy Policy
Registration at
privacycommission.be

26. 1. For all websites
Collecting user data:
* Name, Address, Email,...
* IP Address, Browser, OS, …
Policy on collection,
registration, consultation,
correction, … of data
Privacy Policy
Place your screenshot here
Registration at
privacycommission.be

27. 1. For all websites
EU rules are very unclear and
are interpreted in widely
diverse ways
Cookies

28. 1. For all websites
Cookie banner (opt-in) when
using other cookies than:
* User‑input cookies
(session-id)
* Authentication cookies
* User‑centric security
cookies
* Multimedia content
player cookies
Cookies

29. 1. For all websites
Cookie banner (opt-in) when
using other cookies than:
* Load‑balancing cookies
* User‑interface
customisation cookies
* Third‑party cookies
(social media)
Cookies

30. 1. For all websites
No rules on how to announce
cookies
Cookies
Place your screenshot here

31. 1. For all websites
No rules on how to announce
cookies
Cookies
Place your screenshot here

32. For webshops
2.

33. For webshops
Same as for all websites
+ extras:
1. Phone number
2. Address for complaints
Mandatory information
Place your screenshot here

34. For webshops
1. Pricing (incl. VAT)
Information prior to
purchase
Place your screenshot here

35. For webshops
1. Pricing (incl. VAT)
2. Main characteristics of
goods/services
Information prior to
purchase
Place your screenshot here

36. For webshops
1. Pricing (incl. VAT)
2. Main characteristics of
goods/services
3. Delivery method & terms
Information prior to
purchase
Place your screenshot here

37. For webshops
1. Pricing (incl. VAT)
2. Main characteristics of
goods/services
3. Delivery method & terms
4. Shipping cost & extras
Information prior to
purchase
Place your screenshot here

38. For webshops
1. Pricing (incl. VAT)
2. Main characteristics of
goods/services
3. Delivery method & terms
4. Shipping cost & extras
5. Method of payment
Information prior to
purchase
Place your screenshot here

39. For webshops
1. Pricing (incl. VAT)
2. Main characteristics of
goods/services
3. Delivery method & terms
4. Shipping cost & extras
5. Method of payment
6. Right of withdrawal
Information prior to
purchase
Place your screenshot here

40. For webshops
1. Pricing (incl. VAT)
2. Main characteristics of
goods/services
3. Delivery method & terms
4. Shipping cost & extras
5. Method of payment
6. Right of withdrawal
7. Legal guarantee
Information prior to
purchase
Place your screenshot here

41. For webshops
Before placing the order:
last check on product list
& price
Ordering process
Place your screenshot here

42. For webshops
* Opt-out for extras =
forbidden
Ordering process
Place your screenshot here

43. For webshops
* Opt-out for extras =
forbidden
* Active acceptance of
terms & conditions is
recommended
Ordering process
Place your screenshot here

44. For webshops
* Opt-out for extras =
forbidden
* Active acceptance of
terms & conditions is
recommended
* Payment transaction
costs
Ordering process
Place your screenshot here

45. For webshops
* Opt-out for extras =
forbidden
* Active acceptance of
terms & conditions is
recommended
* Payment transaction
costs
* Button: to payment
Ordering process
Place your screenshot here

46. For webshops
* By email, not just a link
Order confirmation

47. For webshops
* By email, not just a link
* List of purchases + price
Order confirmation
Place your screenshot here

48. For webshops
* By email, not just a link
* List of purchases + price
* Means & timing of delivery
Order confirmation

49. For webshops
* By email, not just a link
* List of purchases + price
* Means & timing of delivery
* Company name, address,
email, phone & VAT no.
Order confirmation

50. For webshops
* By email, not just a link
* List of purchases + price
* Means & timing of delivery
* Company name, address,
email, phone & VAT no.
* Address for complaints
Order confirmation
Place your screenshot here

51. For webshops
* By email, not just a link
* List of purchases + price
* Means & timing of delivery
* Company name, address,
email, phone & VAT no.
* Address for complaints
* Right of withdrawal
Order confirmation
Place your screenshot here

52. For webshops
* By email, not just a link
* List of purchases + price
* Means & timing of delivery
* Company name, address,
email, phone & VAT no.
* Address for complaints
* Legal guarantee
Order confirmation

53. For webshops
* By email, not just a link
* List of purchases + price
* Means & timing of delivery
* Company name, address,
email, phone & VAT no.
* Address for complaints
* Legal guarantee
* Right of withdrawal
Order confirmation
Place your screenshot here

54. For webshops
* 14 days
* Exceptions: mention
on the website
Model withdrawal form:
* Use is not mandatory
* Only on paper is ok
* If digital: email
confirmation
Right of withdrawal

55. For webshops
These items are not applicable
in B2B context:
* Price incl. VAT
* Address for complaints
* Consumer warranty
* Right of withdrawal
B2B webshops
Place your screenshot here

56. For webshops
Same rules apply, but:
* Mentioning prices: tariffs or
calculation methods
* Consumer has right of
withdrawal but he
can waive it
* Duration of contract,
cancellation options
Selling services
Place your screenshot here

57. Email marketing
3.

58. Email marketing
Every non-individual email is
marketing
(including newsletters etc.)
Email marketing
Place your screenshot here

59. Email marketing
Opt-in is mandatory
Email marketing

60. Email marketing
Opt-in is mandatory, except:
* For existing clients who
didn’t opt-out out during
ordering process
Email marketing

61. Email marketing
Opt-in is mandatory, except:
* For existing clients who
didn’t opt-out out during
ordering process
* To info@ addresses
Email marketing

62. Email marketing
Opt-in is mandatory, except:
* For existing clients who
didn’t opt-out out during
ordering process
* To info@ addresses
Email marketing
Place your screenshot here

63. Email marketing
Opt-out is always mandatory
and needs to be confirmed
Email marketing
Place your screenshot here

64. * EU sets the minimum standard. Sufficient for EU-wide sales when not explicitely
targeting other countries (e.g. making .de, .fr, .it websites).

65. Thanks!
Bert Gregoir
@BertGregoir
www.stappers-law.be
Eline Wouters
@eline_wouters