A talk by Hao Dinh from GE at UXMY2013 on Solution that matters

1. DESIGN THINKING + UX =
SOLUTIONS THAT MATTER
Hao Dinh

2. NUCLEAR PARTS
•
Original parts desired
•
Utilities cost pressures
•
Suppliers exiting business

3. GROW THE BUSINESS
LEAN Six Sigma
•
Data driven
•
Improve quality
•
Lower costs
•
Existing products/services

4. DESIGN THINKING

5. http://rosspw.com/spreading-the-word-what-is-ux-design/

6. DO U REALLY KNOW YOUR
CUSTOMER?
•
Surveys not credible
•
Customers are different
•
Focus groups/groupthink
•
Customers don’t know
Empathy = Get your “shoes” dirty

8. CUSTOMER NEEDS A USER
FRIENDLY WAY TO ORDER
THE CORRECT PARTS

9. http://rosspw.com/spreading-the-word-what-is-ux-design/

10. CO-IDEATE / CO-PROTOTYPE / CO-TEST
1
Suppliers
Designers
Customer
GE Hitachi

11. CO-IDEATE / CO-PROTOTYPE / CO-TEST
2
Suppliers
Designers
Customer
GE Hitachi

12. CO-IDEATE / CO-PROTOTYPE / CO-TEST
3
Suppliers
Designers
Customer
GE Hitachi

13. Design Thinking
Customer A
LEAN Six Sigma
(Improvement) (Improvement)
(Innovation)
Design Thinking
Customer B
LEAN Six Sigma
(Improvement) (Improvement)
(Innovation)

14. VISUALS + STORYTELLING

15. VIDEOS
Selling Idea
Training Users

16. FUNDING
Milk a cash cow until
innovation shows promise

17. LEVERAGE GENERATION Y

18. Not everyone will support innovation …
don't waste your energy