Tim Caynes's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

1. ARCHITECTING A
SUSTAINABLE
EXPERIENCE DESIGN
TEAM FOR LONG-
TERM GROWTH
@timcaynes!

2. Structure
Flat

3. Structure
Tall

4. Structure
(Single extensible model)

5. Structure
(Single extensible model with a number 3 on
it)
33

6. Structure
(growing team diagram)

7. Structure
Pathways

8. (diagram of structure with roles)

9. (diagram of structure with accountability
by roles)

10. massive thing about delivery
delivery

11. massive thing about delivery
change

12. Change
flexibilitysustainability
growth

13. I Done Some:
interaction dEsign
Arhcitecture
Visual designering
InnoVationating
DREEMWEEVER
frameWAnkinG
IKEALIziNG
“I WAs involved
in a project
designing a
chair of nuns
where I haD the
role of nun
direCtor”

14. Dude, your
Face is weird

16. values &
culture

17. clarity

18. Small
things

19. people,not
process

20. architect the team
find the people
provide vision,
strategy & direction
love the people
let them do it
@timcaynes!