Stretching Online Research Tools to Meet Your Research Goals
•Télécharger en tant que PPTX, PDF•
2 j'aime•732 vues
In this interactive session, you will try a range of online IA and UX research tools we used in Agile and not-so-Agile projects. In each project, the tool was stretched in an unconventional way to solve a thorny research objective. We’ll try out these tools from your mobile devices and from the screen. Examples of what you will see include: how to add an invitation for live testing to a tree test, using an actor and an online tree-testing tool to prototype a voice response system, enriching your analysis with a remote eye-tracking service, and how you can use survey tools to prototype wizard-like application processes. You will come away with new ideas about using online usability tools to help your team make great design decisions.
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (9)
Plus de UXPA International
Plus de UXPA International (20)
Dernier
Dernier (20)
Stretching Online Research Tools to Meet Your Research Goals
- 1. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Stretching online research tools to meet your research goals Lisa Fast All links via http://bit.ly/neouxpa
- 2. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Lisa Fast GitHub and Twitter: @neoinsight or connect with me on Linked In, I post articles there…
- 4. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Treejack
- 5. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Loop11 Custom demonstration task instructions version demo is here: http://www.loop11.com/usability- test/27853/introduction/
- 6. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org EyesDecide
- 7. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Survey Monkey
- 10. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Instructions: We are interested in whether you actually take the time to read the directions. So, in order to demonstrate that you have read the instructions, please ignore the question below. Instead, simply put your hand on your opposite shoulder. Do you have on online survey account? Yes – put your hand up No, not yet
- 11. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org People are almost twice as likely to miss key instructions on a screen versus paper test. Oppenheimer, Meyvis and Davidenko via https://www.linkedin.com/pulse/evidence-really-dont-read-instructions-lisa-fast
- 13. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Research Goal: 1 sprint to try different approach
- 14. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Solution: Prototype in Fluid Surveys
- 15. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Team prototyped together for each sprint – can add images, videos
- 16. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Lots of sophisticated logic is possible in Fluidsurvey, with no programming skills required.
- 17. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Research goal: iterate & test facet design alternatives
- 19. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Task is a text field Each group is a question
- 20. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Research Goal: Recruit & run across sprints
- 23. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Live Sessions2nd Revised IA1st Revised IAExis ng Site Treejack Study 1 Treejack Study 2 Live Usability SessionsRecruits Tasksuccessrate
- 24. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Try It! bit.ly/neouxpa Flow to recruiter
- 25. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Redirect on Messages tab
- 26. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Add a question to break flow
- 27. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Recruiter shows different questions for phones
- 29. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Research Goal: Test Interactive Voice Designs
- 30. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Many people still call!
- 31. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Yikes! 2 scripts x 40 Pages Long
- 32. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Treejack! Collaborator click & read Treejack as if he is Live Phone System
- 33. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Some Coding Magic: Transform Script into Excel Tree for Treejack
- 34. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Participant Phones in to Session Meeting Facilitator reads tasks from Treejack Collaborator reads script, clicks in responses Participant listens, selects
- 35. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Bonus: Collaborator picked up on cues
- 36. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Results suggested scripted emphasis & 2 speeds
- 37. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Research goal: Display tasks for mobile usability sessions
- 38. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Solution: put script & tasks into Treejack for participant
- 40. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Facilitator Screen Task on participant laptop via Join.me View of device and fingers – mic picks up both voices Facilitator notes – can be cropped out of session videos
- 41. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Try it: Treejack script & tasks - designed for iPad or Laptop via bit.ly/neouxpa
- 42. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Ziggi HD Document Camera, <$200 Hack a mobile UX camera - take out lead weights, flip it over - Built in microphone in swivel camera head
- 43. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Research Goal: run eye tracking to clarify results… without a lab
- 44. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Remote eye tracking – via built-in camera http://eyesdecide.com
- 45. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Video demo for UXPA: https://youtu.be/_dxGp J4N8Co
- 46. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org People weren’t finding links in menu – client thought labels were the problem
- 47. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Need for Menu Surfaces Lack of Task-Orientation Winterlude navigation is menu-oriented, not tasks on page Confused people – expect to use links on page People look at links on page first THEN at menus Gaze Intensity Map 4 Eye tracking participants, same task
- 48. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Tack it on to end of remote test session or build a panel
- 49. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Issues: only get 60 seconds Solution: run a Chalkmark too
- 50. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Try it yourself Need Chrome & camera: eyes decide via bit.ly/neouxpa
- 51. #UXPA2016 @neoinsight Session Survey: www.uxpa2016.org/sessionsurvey/170 www.uxpa2016.org Questions? Tweet me your stretch uses Survey please!
Notes de l'éditeur
- Audio connection Presenter view Test video Get Books out Start timer – starts on first click – have two title slides Turn email off – so pings don’t sound
- Ran my first usability test on a protoype I’d built back in 1986
- The IA Workhorse Does so much – all about learning There are others – we just happen to use this one
- The IA Workhorse Does so much – all about learning There are others – we just happen to use this one
- You might wonder why SurveyMonkey? I’m going to show you a few research twists
- Who’s from Canada? NSA and all, we’ve got to keep our data in Canada – Fluid does that. We love these guys because they’re so responsive Especially when we add a twist… Pop-up invites that we redirect to Treejack, and then back again
- Before I start into this topic, I’ll just get a feel for the room…if you could use your hands...
- So if you could use your hand to indicate your answer. I’ll start reading it…
- Not surprising that so many hands went up. It’s a screen, and you are human.
- Interactive, can embed in an existing site page template
- Once we saw what it could do, we could prototype 1 sprint ahead of the dev team
- Fluid surveys has a lot of branching and logic - don’t have to be a programmer – got business rules solved ahead of dev - would do this with the team
- Something else I’ve done with Fluid sureys
- System had facets that just didn’t seem to be working, but we weren’t sure what the problem was
- One page composed of lots of questions – data combined with some formulas in Excel
- Last survey example – combine 2 online tools
- Get from this
- To this in 6 weeks
- What you see: success rates rising over iterative tests of a navigation design for a site 2 questions on Treejack of EXISTING site from Study 1 Leave some time between online study and performing same tasks on prototype site
- 2 questions from original site tested as a benchmark
- Important – don’t include in actual study Ethics/anonymity & risk more drop
- Press 1 for this, press 2 for that… huge tree Knew we would fake it but how…
- Press 1 for this, press 2 for that… huge tree Knew we would fake it but how…
- Reads from Treekjack - confederate
- Actually 2 trees, comparing an approach similar to their website versus a more traditional approach A few glitches, - very nice support person at Optimal
- By product – Couldn’t help it
- 30 minutes
- 30 minutes
- 30 minutes
- 30 minutes
- 30 minutes