Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)." Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?

1. 2014
How to Make it Easy…
Abi Reynolds
Principal UX Consultant
User Vision
@abijreynolds
@uservision

4. 45 Days
120 Transactions

5. How to make it
easy for children
to spend $$$$ on
Gaming Apps
@Abijreynolds

7. April 2014

8. FREE-mium

9. Try before
you buy

12. I want it NOW!

13. I felt close to the characters
I had created; there were my
family. I wanted to look after
them.
”

14. Buying a
toilet

15. GOD

16. How to
KILL
your Sims

21. Good or
Evil?