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Future of ADDICTION
Image  link:  h-ps://www.flickr.com/photos/oddwick/2344377068
v
Derived from the Latin term for ‘enslaved by’ or ‘bound to’,
Addictions manifest themselves in three specific ways in
humans:
1. Cravingfor the object of addiction.
Image  link:  h-ps://commons.wikimedia.org/wiki/File:Greed,_1924,_16_trina.jpg
2. Uncontrollable use.
Image  link:  h-ps://upload.wikimedia.org/wikipedia/commons/3/33/Temazepam_10mg_tablets-­‐1.jpg
3. Continuing its use despite its
negative consequences.
Image  Link:  h-ps://www.flickr.com/photos/porsche-­‐linn/5561412422
Today, ADDICTIONS are recognized as chronic diseases that modify both the structure as
well as the function of the brain. This happens as the brain undergoes a series of changes,
starting with identifying pleasure (a powerful boost of the neurotransmitter DOPAMINE)
and ending with a drive toward compulsive behavior.
(Source: http://www.helpguide.org/harvard/how-addiction-hijacks-the-brain.htm)
Image  link:  -ps://pixabay.com/en/nerves-­‐cells-­‐dendrites-­‐sepia-­‐346928/
With the evolution of humans and
technology, ADDICTIONS and
COMPULSIONS are undergoing constant
metamorphosis as well.
They have progressed from substance,
behavioral and impulse controlled
disorders to addictions encompassing
social media, electronics and applied
science.
(Source: h-p://www.helpguide.org/arQcles/addicQon/internet-­‐and-­‐computer-­‐addicQon.htm)
Image  link:  h-ps://it.wikipedia.org/wiki/Internet_dipendenza#/media/File:Internet_addicQon.jpg
Evolution of
Addictions in the FUTURE
1. LONELINESS AVOIDANCE
WILL BECOME ADDICTIVE
AS TECHNOLOGY AIDS SOCIAL MEDIA.
Image  Link:  h-ps://www.flickr.com/photos/smemon/5123843901/
The future is
progressing towards
integration of the
human body with
technology, to
augment its traits.
Soon, augmented
reality as products
(Bionic eyes, Virtual
Prosthesis) will
become easily
available.
Image  link:  h-p://orig15.deviantart.net/711a/f/2010/211/f/e/my_bionic_eye_by_eisenkiller.jpg
USING BODY MOVEMENTS AND GESTURES TO CONSTANTLY
RESPOND TO FACEBOOK, INSTAGRAM, TWITTER MESSAGES
THROUGH WEARABLE TECHNOLOGY.
In order to avoid loneliness and a constant need to glamorize one’s
personal life, social media obsession will be excessive. We will be
constantly connected to our virtual selves and be able respond and
comment while doing everyday chores. Our virtual existence will become
our reality.
“But this is just the start.... we're
going to make Oculus a platform
for many other experiences … By
feeling truly present, you can
share unbounded spaces and
experiences with the people in
your life. Imagine sharing not just
moments with your friends online,
but entire experiences and
adventures.”
(Extract sourced from: http://www.businessinsider.in/Mark-Zuckerberg-Heres-Why-
I-Just-Spent-2-Billion-On-A-Virtual-Reality-Company/articleshow/32689038.cms)
MARK ZUCKERBERG ON
ACQUIRING
OCULUS RIFT –
Image link: https://www.flickr.com/photos/sergesegal/9084799176/
2. CHOOSING A SPECIFIC TIME AND SPACE
OVER ONE’S EXISTING REALITY
WILL BECOME ADDICTIVE
The ability to explore worlds,
environments and landscapes, at
any possible time, unlike in real life,
will redefine time travel, through
virtual reality.
This constant possibility of virtually
travelling through time and space,
will lead to travel obsession.
Image  link:  h-ps://www.flickr.com/photos/torley/238912784/
Popular soap operas and television
shows with a huge fan-base
(ex: Game of Thrones) might introduce
merchandise, which will allow its fans to
become a part of the plot. One will be
able to skip through different time frames
within the sitcoms.
IT WILL BECOME ENTIRELY
EXPERIENTIAL AND PEOPLE WILL
GET IMMERSED IN AN ALTERNATE
REALITY OF THE SHOW, INSTEAD OF
JUST BEING SPECTATORS.
Image  link:  h-ps://www.flickr.com/photos/torley/3404644338/
TAILOR-MAKING OUR ALTERNATE REALITY: Selecting our
best years from the past or a possible future scenario and
moving through time and space virtually will be possible through
open sourcing and DIY technology.
One will be able live vicariously and break all the rules of
the real world.
(DIY Technology: http://www.instructables.com/id/The-NovaA-DIY-Oculus-Rift/)
3. MIND ALTERING ELIXIRS
WILL BECOME AS ADDICTIVE AS
CLASS-A NARCOTICS
Also known as “brain boosting” drugs, SMART DRUGS are selected supplements
created to fight distraction, increase concentration, enhance mood, increase perceptual
capabilities, and improve concentration and motivation.
(Extracted from: http://www.druginfo.adf.org.au/drug-facts/cognitive-enhancers-smart-drugs)
Image Link: https://www.flickr.com/photos/jurvetson/16318918399/
RITALIN,
ADDERALL,
PROVIGIL
are some of the
commonly known
smart drugs.
The pharmaceutical industry, has recently felt shockwaves, with the
entry of a new ‘SMART-PILL’, now being called 'Viagra for the brain'.
It has been named ADDIUM™ (medical name: E-Huperzine).
“…Heavily praised by Gary Stix
as 'the missing link in human
evolution' in his report
‘Turbo-charging the brain’,
when released, the use of
ADDIUM™ became
widespread amongst young
professionals.”
(Extracted  from  h-p://theiqhacker.com/)
Image  Link:  h-ps://www.flickr.com/photos/niaid/5950870236/
Implications for UX
‘THE SCIENCE OF ADDICTION’
will have to be studied by designers in order to
design systems with caution, for future users.
Image  Link:  h-ps://upload.wikimedia.org/wikipedia/commons/2/2f/Surveilluminescent_Lights_in_MoQon_handwash_faucets_03.jpg
VIRTUAL BIOMETRICS / PASSWORDS.
High security measures will have to
be taken, to ensure safety of our virtual selves.
Image  Link:  h-ps://www.flickr.com/photos/68397968@N07/17053054742/
PEOPLE WILL START TO BECOME ABSENT FROM THE REAL WORLD
due to limitless possibilities offered through virtual reality.
Image  Link:  h-ps://www.flickr.com/photos/idhren/5580213420/in/photolist-­‐9v743d-­‐nHzs3r-­‐nJgLyb-­‐nCu36D-­‐ndK58U-­‐fvqJbP-­‐hU5xMc-­‐drgowK-­‐bVka26-­‐dAqXgQ-­‐nS799x-­‐aQ3RKP-­‐9eKtsf-­‐biT4qv-­‐nCNuXV-­‐ezYL1J-­‐a41AaM-­‐nuWM2k-­‐
hh4pYY-­‐5ag11u-­‐eaXHsn-­‐aD9pEC-­‐aPkAon-­‐fUq3FR-­‐aUASUV-­‐aCRKWs-­‐dQae32-­‐ezVHMp-­‐jexpX-­‐ezZZWq-­‐eja129-­‐ka7tqC-­‐nbUjF4-­‐geTHV6-­‐nSaCRM-­‐aPmmNF-­‐58q9iW-­‐grru7L-­‐lHDd8-­‐dDWSpJ-­‐oaXxDy-­‐9dKHmS-­‐ayr4qB-­‐criHWo-­‐kAeoHr-­‐nHZZfK-­‐
aNt4Hx-­‐aoYkym-­‐o62sM2-­‐o1F6jB
DESIGN FOR ACTIVE EXPLORATION AND LEARNING
will have to be undertaken to not deprive the body of feelings or
responsiveness.
Image  Link:  h.ps://www.flickr.com/photos/familymwr/4922472602/
TREATMENT OF TECH OBSESSIONS.
Further research will be done on what elements of substance addiction
treatments can be applied to counter / treat tech obsession.
Image  link:  h-ps://www.flickr.com/photos/keoni101/7069578953
(Source:  h-p://www.medicalnewstoday.com/arQcles/258703.php,  h-p://www.whiteriveracademy.com/the-­‐possibility-­‐of-­‐immunotherapy-­‐treaQng-­‐heroin-­‐addicQon-­‐2/#sthash.lgHN72jW.E3onKXGt.dpuf)
THANK YOU.
Interested in future reports and projections for your business?
Check out: ice.humanfactors.com
Write to us at: ice@humanfactors.com
A REPORT BY:
Pankhuri Jain
Kalika Sharma

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Future of addiction

  • 1. Future of ADDICTION Image  link:  h-ps://www.flickr.com/photos/oddwick/2344377068 v
  • 2. Derived from the Latin term for ‘enslaved by’ or ‘bound to’, Addictions manifest themselves in three specific ways in humans:
  • 3. 1. Cravingfor the object of addiction. Image  link:  h-ps://commons.wikimedia.org/wiki/File:Greed,_1924,_16_trina.jpg
  • 4. 2. Uncontrollable use. Image  link:  h-ps://upload.wikimedia.org/wikipedia/commons/3/33/Temazepam_10mg_tablets-­‐1.jpg
  • 5. 3. Continuing its use despite its negative consequences. Image  Link:  h-ps://www.flickr.com/photos/porsche-­‐linn/5561412422
  • 6. Today, ADDICTIONS are recognized as chronic diseases that modify both the structure as well as the function of the brain. This happens as the brain undergoes a series of changes, starting with identifying pleasure (a powerful boost of the neurotransmitter DOPAMINE) and ending with a drive toward compulsive behavior. (Source: http://www.helpguide.org/harvard/how-addiction-hijacks-the-brain.htm) Image  link:  -ps://pixabay.com/en/nerves-­‐cells-­‐dendrites-­‐sepia-­‐346928/
  • 7. With the evolution of humans and technology, ADDICTIONS and COMPULSIONS are undergoing constant metamorphosis as well. They have progressed from substance, behavioral and impulse controlled disorders to addictions encompassing social media, electronics and applied science. (Source: h-p://www.helpguide.org/arQcles/addicQon/internet-­‐and-­‐computer-­‐addicQon.htm) Image  link:  h-ps://it.wikipedia.org/wiki/Internet_dipendenza#/media/File:Internet_addicQon.jpg
  • 9. 1. LONELINESS AVOIDANCE WILL BECOME ADDICTIVE AS TECHNOLOGY AIDS SOCIAL MEDIA. Image  Link:  h-ps://www.flickr.com/photos/smemon/5123843901/
  • 10. The future is progressing towards integration of the human body with technology, to augment its traits. Soon, augmented reality as products (Bionic eyes, Virtual Prosthesis) will become easily available. Image  link:  h-p://orig15.deviantart.net/711a/f/2010/211/f/e/my_bionic_eye_by_eisenkiller.jpg
  • 11. USING BODY MOVEMENTS AND GESTURES TO CONSTANTLY RESPOND TO FACEBOOK, INSTAGRAM, TWITTER MESSAGES THROUGH WEARABLE TECHNOLOGY. In order to avoid loneliness and a constant need to glamorize one’s personal life, social media obsession will be excessive. We will be constantly connected to our virtual selves and be able respond and comment while doing everyday chores. Our virtual existence will become our reality.
  • 12. “But this is just the start.... we're going to make Oculus a platform for many other experiences … By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.” (Extract sourced from: http://www.businessinsider.in/Mark-Zuckerberg-Heres-Why- I-Just-Spent-2-Billion-On-A-Virtual-Reality-Company/articleshow/32689038.cms) MARK ZUCKERBERG ON ACQUIRING OCULUS RIFT – Image link: https://www.flickr.com/photos/sergesegal/9084799176/
  • 13. 2. CHOOSING A SPECIFIC TIME AND SPACE OVER ONE’S EXISTING REALITY WILL BECOME ADDICTIVE
  • 14. The ability to explore worlds, environments and landscapes, at any possible time, unlike in real life, will redefine time travel, through virtual reality. This constant possibility of virtually travelling through time and space, will lead to travel obsession. Image  link:  h-ps://www.flickr.com/photos/torley/238912784/
  • 15. Popular soap operas and television shows with a huge fan-base (ex: Game of Thrones) might introduce merchandise, which will allow its fans to become a part of the plot. One will be able to skip through different time frames within the sitcoms. IT WILL BECOME ENTIRELY EXPERIENTIAL AND PEOPLE WILL GET IMMERSED IN AN ALTERNATE REALITY OF THE SHOW, INSTEAD OF JUST BEING SPECTATORS. Image  link:  h-ps://www.flickr.com/photos/torley/3404644338/
  • 16. TAILOR-MAKING OUR ALTERNATE REALITY: Selecting our best years from the past or a possible future scenario and moving through time and space virtually will be possible through open sourcing and DIY technology. One will be able live vicariously and break all the rules of the real world. (DIY Technology: http://www.instructables.com/id/The-NovaA-DIY-Oculus-Rift/)
  • 17. 3. MIND ALTERING ELIXIRS WILL BECOME AS ADDICTIVE AS CLASS-A NARCOTICS
  • 18. Also known as “brain boosting” drugs, SMART DRUGS are selected supplements created to fight distraction, increase concentration, enhance mood, increase perceptual capabilities, and improve concentration and motivation. (Extracted from: http://www.druginfo.adf.org.au/drug-facts/cognitive-enhancers-smart-drugs) Image Link: https://www.flickr.com/photos/jurvetson/16318918399/
  • 19. RITALIN, ADDERALL, PROVIGIL are some of the commonly known smart drugs.
  • 20. The pharmaceutical industry, has recently felt shockwaves, with the entry of a new ‘SMART-PILL’, now being called 'Viagra for the brain'. It has been named ADDIUM™ (medical name: E-Huperzine).
  • 21. “…Heavily praised by Gary Stix as 'the missing link in human evolution' in his report ‘Turbo-charging the brain’, when released, the use of ADDIUM™ became widespread amongst young professionals.” (Extracted  from  h-p://theiqhacker.com/) Image  Link:  h-ps://www.flickr.com/photos/niaid/5950870236/
  • 23. ‘THE SCIENCE OF ADDICTION’ will have to be studied by designers in order to design systems with caution, for future users. Image  Link:  h-ps://upload.wikimedia.org/wikipedia/commons/2/2f/Surveilluminescent_Lights_in_MoQon_handwash_faucets_03.jpg
  • 24. VIRTUAL BIOMETRICS / PASSWORDS. High security measures will have to be taken, to ensure safety of our virtual selves. Image  Link:  h-ps://www.flickr.com/photos/68397968@N07/17053054742/
  • 25. PEOPLE WILL START TO BECOME ABSENT FROM THE REAL WORLD due to limitless possibilities offered through virtual reality. Image  Link:  h-ps://www.flickr.com/photos/idhren/5580213420/in/photolist-­‐9v743d-­‐nHzs3r-­‐nJgLyb-­‐nCu36D-­‐ndK58U-­‐fvqJbP-­‐hU5xMc-­‐drgowK-­‐bVka26-­‐dAqXgQ-­‐nS799x-­‐aQ3RKP-­‐9eKtsf-­‐biT4qv-­‐nCNuXV-­‐ezYL1J-­‐a41AaM-­‐nuWM2k-­‐ hh4pYY-­‐5ag11u-­‐eaXHsn-­‐aD9pEC-­‐aPkAon-­‐fUq3FR-­‐aUASUV-­‐aCRKWs-­‐dQae32-­‐ezVHMp-­‐jexpX-­‐ezZZWq-­‐eja129-­‐ka7tqC-­‐nbUjF4-­‐geTHV6-­‐nSaCRM-­‐aPmmNF-­‐58q9iW-­‐grru7L-­‐lHDd8-­‐dDWSpJ-­‐oaXxDy-­‐9dKHmS-­‐ayr4qB-­‐criHWo-­‐kAeoHr-­‐nHZZfK-­‐ aNt4Hx-­‐aoYkym-­‐o62sM2-­‐o1F6jB
  • 26. DESIGN FOR ACTIVE EXPLORATION AND LEARNING will have to be undertaken to not deprive the body of feelings or responsiveness. Image  Link:  h.ps://www.flickr.com/photos/familymwr/4922472602/
  • 27. TREATMENT OF TECH OBSESSIONS. Further research will be done on what elements of substance addiction treatments can be applied to counter / treat tech obsession. Image  link:  h-ps://www.flickr.com/photos/keoni101/7069578953 (Source:  h-p://www.medicalnewstoday.com/arQcles/258703.php,  h-p://www.whiteriveracademy.com/the-­‐possibility-­‐of-­‐immunotherapy-­‐treaQng-­‐heroin-­‐addicQon-­‐2/#sthash.lgHN72jW.E3onKXGt.dpuf)
  • 28. THANK YOU. Interested in future reports and projections for your business? Check out: ice.humanfactors.com Write to us at: ice@humanfactors.com A REPORT BY: Pankhuri Jain Kalika Sharma