How to 10x Your Content Team’s Productivity

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With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.

Marketing Direction et management

HOW TO 10X YOUR CONTENT
TEAM’S PRODUCTIVITY
Hana Abaza
VP Marketing at Uberflip
#uberwebinar

@HanaAbaza@Uberflip#uberwebinar
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )

@HanaAbaza@Uberflip#uberwebinar
Join in on
Twitter
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )

@HanaAbaza@Uberflip#uberwebinar
Stick around for the demo!

@HanaAbaza@Uberflip#uberwebinar
THE CONTENT CONUNDRUM
Limited resources
(time, people and money!)
Demand for more content
Content shock
Real time marketing

@HanaAbaza@Uberflip#uberwebinar
To be a 10x content marketer
(read: productive and on target
with your goals)
you have to create ridiculously
good content in a consistent,
repeatable way.
Process, process process!

@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)

@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities

@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring / Creation

@HanaAbaza@Uberflip#uberwebinar
DEMAND GEN EDITOR DESIGNER ANALYST
SUCCESS/SUPPORT
SALES
OPS
COMMUNITY MANAGER
CONTENT QUARTERBACK

@HanaAbaza@Uberflip#uberwebinar
Editing
Content
Brainstorm
(monthly)
Update Editorial
Calendar
(monthly)
Formatting in
Content Hub
Content Gets
Submitted
(Ongoing)
Assign articles /
deadlines
(monthly)
Design
(Images etc)
Schedule for
Publishing
Before implementing this process:
● Document Strategy & Goals
● Understand Buyer Persona
● Align w/ Buyer Journey
● Align w/ Corporate Calendar
● Align w/ Lead Gen Offers

@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!

@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings

@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose

@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
Set a time limit

@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
Set a time limit
Stand up!

@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
Set a time limit
Stand up!
Make time for planning

@HanaAbaza@Uberflip#uberwebinar
 Consistent drip of ideas (tools & team)
 Guest posts (proceed with caution)
 Prototype ideas (less time waste)
 Writing / editing (don’t skip this!)
 Proofreading (don’t skip this either!)
 Re-purpose content
CONTENT CREATION

@HanaAbaza@Uberflip#uberwebinar
RE-PURPOSE CONTENT
 Video to audio
 Roundups
 Slides / infographics (here’s a Slideshare
based on an eBook)
 Blog posts → eBooks
 Resurface evergreen content
 Update existing content (here’s a great
example from Moz)

@HanaAbaza@Uberflip#uberwebinar
 Think of distribution before content
is created
 Find the right channels
 Spend your time wisely
CONTENT DISTRIBUTION

@HanaAbaza@Uberflip#uberwebinar
 Ask for an email address
 Don’t make it hard for people to
give you an email address
 Bridge the gap between content
and demand (process)
LEADS / SUBSCRIBERS

@HanaAbaza@Uberflip#uberwebinar
 Short term indicators vs. long
term ROI
 What can you look at now to
see what’s working?
 Iterate based on your goals and
key indicators
MEASUREMENT

@HanaAbaza@Uberflip#uberwebinar
TOOLS!
Let’s geek out a bit 

Headlines – Emotional Marketing Value Headline Analyzer

Leads / Subscribers – Marketing Automation

Measurement – Marketing Automation / Google Analytics

@HanaAbaza@Uberflip#uberwebinar
7+ Must-Have Tools For Faster & Better Editing (read article)
The 9 Traits of Highly Effective Content Marketing Teams (read article)
Content Strategies, Tips and Tools (watch video)
Lean Content Marketing from Marketo (get eBook)
How HubSpot Does It: Creating A Content Machine (get eBook)
More Kick-Ass Resources

@HanaAbaza@Uberflip#uberwebinar
THANK YOU!
Got Questions?
We’ve got answers!
#uberwebinar

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1. HOW TO 10X YOUR CONTENT TEAM’S PRODUCTIVITY Hana Abaza VP Marketing at Uberflip #uberwebinar

2. @HanaAbaza@Uberflip#uberwebinar We will send the recording. Questions? We’ve got answers! (At the end of the webinar )

3. @HanaAbaza@Uberflip#uberwebinar Join in on Twitter We will send the recording. Questions? We’ve got answers! (At the end of the webinar )

4. @HanaAbaza@Uberflip#uberwebinar Stick around for the demo!

5. @HanaAbaza@Uberflip#uberwebinar THE CONTENT CONUNDRUM Limited resources (time, people and money!) Demand for more content Content shock Real time marketing

6. @HanaAbaza@Uberflip#uberwebinar To be a 10x content marketer (read: productive and on target with your goals) you have to create ridiculously good content in a consistent, repeatable way. Process, process process!

7. @HanaAbaza@Uberflip#uberwebinar

8. @HanaAbaza@Uberflip#uberwebinar

9. @HanaAbaza@Uberflip#uberwebinar

10. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture)

11. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities

12. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation

13. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience

14. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution

15. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement

16. @HanaAbaza@Uberflip#uberwebinar ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement Content / Business Goals

17. @HanaAbaza@Uberflip#uberwebinar

18. @HanaAbaza@Uberflip#uberwebinar DEMAND GEN EDITOR DESIGNER ANALYST SUCCESS/SUPPORT SALES OPS COMMUNITY MANAGER CONTENT QUARTERBACK

19. @HanaAbaza@Uberflip#uberwebinar Editing Content Brainstorm (monthly) Update Editorial Calendar (monthly) Formatting in Content Hub Content Gets Submitted (Ongoing) Assign articles / deadlines (monthly) Design (Images etc) Schedule for Publishing Before implementing this process: ● Document Strategy & Goals ● Understand Buyer Persona ● Align w/ Buyer Journey ● Align w/ Corporate Calendar ● Align w/ Lead Gen Offers

20. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple!

21. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings

22. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose

23. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose Set a time limit

24. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up!

25. @HanaAbaza@Uberflip#uberwebinar A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up! Make time for planning

26. @HanaAbaza@Uberflip#uberwebinar  Consistent drip of ideas (tools & team)  Guest posts (proceed with caution)  Prototype ideas (less time waste)  Writing / editing (don’t skip this!)  Proofreading (don’t skip this either!)  Re-purpose content CONTENT CREATION

27. @HanaAbaza@Uberflip#uberwebinar RE-PURPOSE CONTENT  Video to audio  Roundups  Slides / infographics (here’s a Slideshare based on an eBook)  Blog posts → eBooks  Resurface evergreen content  Update existing content (here’s a great example from Moz)

28. @HanaAbaza@Uberflip#uberwebinar  Think of distribution before content is created  Find the right channels  Spend your time wisely CONTENT DISTRIBUTION

29. @HanaAbaza@Uberflip#uberwebinar  Ask for an email address  Don’t make it hard for people to give you an email address  Bridge the gap between content and demand (process) LEADS / SUBSCRIBERS

30. @HanaAbaza@Uberflip#uberwebinar  Short term indicators vs. long term ROI  What can you look at now to see what’s working?  Iterate based on your goals and key indicators MEASUREMENT

31. @HanaAbaza@Uberflip#uberwebinar TOOLS! Let’s geek out a bit 

32. Content Ideas – BuzzSumo

33. Content Ideas – Feedly

34. Content Ideas – Buffer

35. Images – Pablo by Buffer

36. Images – Canva

37. Images – Giphy

38. Headlines – Emotional Marketing Value Headline Analyzer

39. Headlines – Title Capitalization

40. Headlines – HubSpot Topic Generator

41. Writing / Editing – Cliché Finder

42. Writing / Editing – Hemingway App

43. Writing / Editing – Atomic Reach

44. Grammar / Spelling – After the Deadline

45. Grammar / Spelling – Grammarly

46. Process – Editorial Calendar

47. Process – Kapost

48. Process – Percolate

49. Process – Uberflip

50. Process – Workflowy

51. Process – CoSchedule

52. Process – Trello

53. Distribution – Buffer

54. Distribution – MailChimp

55. Distribution – Marketing Automation

56. Leads / Subscribers – Marketing Automation

57. Leads / Subscribers – Unbounce

58. Leads / Subscribers – Uberflip

59. Leads / Subscribers – SumoMe

60. Leads / Subscribers – Hello Bar

61. Leads / Subscribers – Bounce Exchange

62. Measurement – BuzzSumo

63. Measurement – Uberflip Content Score

64. Measurement – Uberflip Content Score

65. Measurement – SumoMe Content Analytics

66. Measurement – Moz

67. Distribution – Marketing Automation

68. Measurement – Marketing Automation / Google Analytics

69. @HanaAbaza@Uberflip#uberwebinar 7+ Must-Have Tools For Faster & Better Editing (read article) The 9 Traits of Highly Effective Content Marketing Teams (read article) Content Strategies, Tips and Tools (watch video) Lean Content Marketing from Marketo (get eBook) How HubSpot Does It: Creating A Content Machine (get eBook) More Kick-Ass Resources

70. @HanaAbaza@Uberflip#uberwebinar THANK YOU! Got Questions? We’ve got answers! #uberwebinar

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