What Content Marketing And First Dates Have In Common

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Good content marketing is like a good first date - if people have a great experience, they'll keep coming back. http://uberflip.com

Marketing

Remember when you fell in love with your favorite blog?

Maybe you read one article, a few
headlines and saw some photos...

...and before even
reading the
second article
you started
getting butterﬂies
in your stomach…

You've probably even imagined you and your new
blog having little bundles of knowledge together.

And for content, that kind of love
makes wedding bells sound
a whole lot like cash registers - ca-ching!

Like on a ﬁrst date, a great
experience is crucial for users
to come back to your content.

95% of content marketers agree that offering
a good user experience just makes sense.
Source: Econsultancy

78% state that their company is
extremely or quite committed to
delivering the best user experience.
Source: MarketingSherpa

Unfortunately, 46% of users report having
difﬁculty interacting with content.
Source: Keynote

Here are a few tips on how to
make your content more effective
by improving your users’ ex;erience

Get to know your users
Source: Consideredcontent.com
Deﬁne who your target audience is. Typical methodologies include
demographic proﬁling and segmentation, developing buyer personas,
and identifying ideal customers. Don’t forget to include psychographics.

Make content responsive
Source: Contentmarketinginstitute.com
Whether users see a web page on a laptop or a mobile device, the
experience should be consistent and optimized for viewing on each
device. Research shows that when content isn’t optimized for
different screen sizes, engagement drops dramatically.

Limit choices and dist?actions
Source: Consideredcontent.com
E-books that end up as a hodge-podge of various ideas. Landing
pages that offer 15 things to click. Emails with several irrelevant
call-to-actions. Users have neither the time nor the patience for this
and will reward it by simply going elsewhere.

Good experience engages
users, creates loyalty and helps
conver@ customers.

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What Content Marketing And First Dates Have In Common

1. What Content Marketing And ﬁrst dates have in common

2. Remember when you fell in love with your favorite blog?

3. Was it love at ﬁrst glance?

4. Maybe you read one article, a few headlines and saw some photos...

5. ...and before even reading the second article you started getting butterﬂies in your stomach…

6. You've probably even imagined you and your new blog having little bundles of knowledge together.

7. L VE’LL DO THAT TO YA!

8. And for content, that kind of love makes wedding bells sound a whole lot like cash registers - ca-ching!

9. Like on a ﬁrst date, a great experience is crucial for users to come back to your content.

10. 95% of content marketers agree that offering a good user experience just makes sense. Source: Econsultancy

11. 78% state that their company is extremely or quite committed to delivering the best user experience. Source: MarketingSherpa

12. Unfortunately, 46% of users report having difﬁculty interacting with content. Source: Keynote

13. Here are a few tips on how to make your content more effective by improving your users’ ex;erience

14. Get to know your users Source: Consideredcontent.com Deﬁne who your target audience is. Typical methodologies include demographic proﬁling and segmentation, developing buyer personas, and identifying ideal customers. Don’t forget to include psychographics.

15. Make content responsive Source: Contentmarketinginstitute.com Whether users see a web page on a laptop or a mobile device, the experience should be consistent and optimized for viewing on each device. Research shows that when content isn’t optimized for different screen sizes, engagement drops dramatically.

16. Limit choices and dist?actions Source: Consideredcontent.com E-books that end up as a hodge-podge of various ideas. Landing pages that offer 15 things to click. Emails with several irrelevant call-to-actions. Users have neither the time nor the patience for this and will reward it by simply going elsewhere.

17. Don’t make it awkward!

18. Good experience engages users, creates loyalty and helps conver@ customers.

19. uberﬂip.com/hub

What Content Marketing And First Dates Have In Common

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