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Mobile Library
1.
«Mobile Library» © MEX
FULLSERVICE 2013. ALL RIGHTS RESERVED
2.
Project name: «Mobile
library». Nomination: «The most effective project». Category: «Large projects». Author of the project: «MEX Advertising». Client: «МТS Ukraine» - a mobile operator. Cities Event: • Kyiv (Kreschatik str.19-21); • Odessa (Sobornaya sq.); • Lviv (Rynok sq); • Vinnitsa (Kozitsky sq.); • Zitomir (Sobornaya sq. 3/2). Dates of Event: 3, 7 and 10 August, 2013 Contacts: Mykytenko Alexandr Теl.: +38 (050) 411-81-40 E-mail: sandro@mex.com.ua © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
3.
Objective: To present the
MTS brand as an innovative, socially responsible company, aimed at improving the level of education and culture in Ukraine. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
4.
Idea: To create project
in the form of free of charge e-mobile library. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
5.
Solution: • Collect a unique
e-collection of complete books; • Assign each book QR code; • Develop content platform for virtual library; • Create a new media; • Place constructions on central squares of cities with population more than one million people; • Engage to the project representatives of all cultural and educational organizations. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
6.
Difficulties: • To get
the permission from the authors and publishers to use the content of the book; • To provide the technical support for downloading content at the same time by a multipal number of mobile devices; • To bring to the project state representatives of cultural and educational organizations. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
7.
Realization: • Collected more than
five hundred books for the digital library; • Designed an attractive design for bookshelves; • Created a convenient platform for downloading books; • Placed 27 constructions in the central squares of megacities; • City departments of culture were involved. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
8.
Results: • «Mobile library» opened
in three cities of Ukraine: Kiev, Lviv, Odessa. • On the first day - about 50 thousand visitors. • During the first week - 50 thousand downloads. • During the first month - more than 500 thousand eye contacts. • 212 free of charge publications in Media: including print and e-publications - 177, 16 TVnews stories and 19 outputs on the radio. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
9.
Thank you for
attention! © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
10.
Thank you for
attention! © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED