This document examines consumer behavior towards hotels in Chandigarh, looking at factors such as occupation, annual income, objective of stay, frequency of stay per year, average stay duration, travelling accompaniment, who makes decisions, information sources, preferences, and brand switching tendencies. It collects data on these various aspects to understand customer preferences and decision making processes when choosing hotels.

1. C onsumer Behaviour Towards
Hotels in C handigarh.

2. Occupation

3. A nnual Income
(In Lakhs)

4. Objective Of the Stay

5. Frequency of Stay in an Year

6. A verage Stay Duration
(Nights) (Nights)

7. Travelling A ccomplice

8. Decision Making

9. Source of Information

10. Preferences

11. Do you Believe in Brand
Switching?