Unata is a leading Digital Shopper Marketing company that helps retailers to enhance and influence the in-store and online shopper experience through highly personalized digital experiences for mobile, tablet, and web. Unata's platform connects to a retailer's ERP/loyalty systems to deliver automatically personalized experiences, track shoppers across the path to purchase, and enable 1-to-1 marketing. Unata is headquartered in Toronto, ON. To learn more about Unata, visit www.unata.com On July 23, 2013, Unata and Longo’s Brothers Fruit Markets Inc., joined forces and launched a best in class mobile experience for Longo’s customers. Longo’s customers have embraced the Unata App, especially some of Longo’s highest valued customers. Mobile users had 61% higher spend and visited Longo’s stores 72% more frequently than the average Longo’s loyalty member. The Unata App is connected to Longo’s loyalty program, which enables loyalty members to access their points balance, use their phone as a “digital loyalty card” at checkout, and instantly earn points by completing various actions in the App. Loyalty Members can also use the App to build shopping lists from past purchases, obtain personalized product recommendations and access a personalized flyer. This case study represents the first 30 days since the launch of the Apps and highlights how Unata's platform successfully tracks & influences Longo's shoppers along the path to purchase.

1. evolve the shopper
experience
Case Study
Sept 2013

2. Highlights
• Launched for iPhone & Android
• Integrated w/ Longo’s legacy
systems in 3 months
• Delivered “Flyer of the Future”
• Content is fully personalized &
shopper actions are tracked to
purchase
• Adopted by the highest value
Longo’s shoppers
• spend 61% more
• visit store 72% more
• Adoption across all age groups
• Shoppers engaging before visit to
store, in-store, post-purchase

3. Loyalty
Access Longo’s
Thank You Rewards
points balance and
display app to earn
points at checkout.
Interactive List
Build a shopping list
sorted by department,
with access to
previous purchases
and personalized
recommendations.

4. Incentives
Shoppers can
instantly earn points
for actions including
rating purchased
products, creating
lists, and interacting
with in-store signage.
Personal Flyer
The personalized flyer
highlights products on
sale that the user has
previously purchased
and specials that they
are likely to enjoy.

5. Ever-improving customer experience
Customer uses
mobile experience
before purchase
Customer makes
purchase showing
loyalty card
Personalized content
is automatically
refreshed based on
new customer data
Unata receives
purchase data,
associates mobile
interaction data

6. “Because Unata has a fully-formed backend of Longo’s products,
as well as access to its Rewards database, the experience is
personalized more so than any single shopping experience” - BetaKit
• Featured by Apple on front page of the iTunes Store,
in “What’s New” & “What’s Hot”
• Top 10 on iTunes App Store during launch week,
#1 in Food & Drink
• Minimum 6 months of in-store exposure by Longo’s
Promotion & Coverage

7. In-store marketing across all locations

8. Unata’s mobile experience
attracts high value shoppers
2007
Monthly Spend
2007
Visits / Month
61%
higher
72%
higher
Average Loyalty Member
Mobile Loyalty Member*
*defined as shoppers who logged in to app
and used it before more than 1 purchase

9. 59% are 30-50 yrs old
5%
14%
26%
33%
19%
3%
0-20 20-30
30-40 40-50
50-60 60+
63% Female
37%
63%
Female
Male
Mobile shoppers spread across all segments

10. 54%
of app users
created a digital
shopping list
43%
used the app
within an hour of
purchase
41%
of products
added to the list
were purchased
39%
rated a product
to earn points;
avg of 61 ratings
submitted
Pre-Purchase In-Store Post-Purchase
Longo’s Results: Usage
Unata’s apps are tracking & influencing Longo’s shoppers across the Path to Purchase
54%
of app users
created a digital
shopping list
41%
of products added
to the list were
purchased
43%
used the app
within an hour of
purchase
39%
rated purchased
products to earn
points
85%
used the app
within 24 hrs of
purchase
61
average number of
ratings submitted
per user
Unata tracking & influencing Longo’s
shoppers across the path to purchase
all results are from shoppers who logged in to app and used it before more than 1 purchase

11. 19%
previous purchases
15%
in-list recommendations
14%
personal flyer
Shopping List Creation
Over 50% of products added to list sourced from personalized content sections
25%
full catalogue section

12. 488 Wellington St W, Suite 300
Toronto, Ontario
contact@unata.com
(416) 479 0775