8. "A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige." "Social media are media designed to be disseminated through social interaction". = media diseminata (produsa/filtrata) de consumatori, nu de catre editori profesionisti (media traditionala) sau de catre algoritmi (google). Definitii / Wikipedia
14. Ca si orasele, RS pot avea 2 sisteme de monetizare Servicii : - publicitate - servicii premium Taxe : - flat fee - functie de nr.de fani /clienti /tranzactii
20. Tema: Felicitarea viitorilor miri `Vin cu dar la nunta ta` `Sus paharele. Viata-i frumoasa baieti.` Obiectiv: branding Durata campanie: 1 luna Audienta tinta: publicul tanar, varsta 25-34 de ani Instrument promovare - cadouri virtuale personalizate - mesaj promotionale 4396 de cadouri - epuizate in numai 5 zile Durata Etapa I – 2000 cadouri - epuizare in mai putin de 48 de ore de la lansare Etapa II – 2396 cadouri – epuizare in 3 zile Distribuire geografica Etapa I - zona estica, centrala si sudica a tarii - primele 3 locuri: Bucuresti, Constanta, Iasi