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Pietele De Internet Zona Baltica, Ad Net,Egidijus Sirvydis, Varsovia 2007

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Claudiu Gamulescu
Claudiu Gamulescu
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Internet markets in Baltics. Similarities and differences between Baltic countries Egidijus Sirvydis Director Adnet Lithuania                                               
[object Object],[object Object],[object Object],[object Object],[object Object],Agenda                                               
Internet markets in Baltics in numbers Internet users                                               
Internet users in Baltics ( %) Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
Internet users in Baltics (number of users) Estonia- users in age group 6-74; Lithuania, Latvia- users in age group 15-74 Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
Penetration is 47% (from total 5.6 Mio inhabitants 15-74 y.o. in Baltics) ‘ In Baltics for young people Internet has become an essential part of daily routine – practically all people aged 10-24 are using Internet and every second person in this age-group is a daily Internet user. Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Internet users in Baltics ( %)                                               
[object Object],[object Object],[object Object],[object Object],Internet users ,[object Object],[object Object],                                              
Internet markets in Baltics in numbers Money                                               
Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Baltic total advertising market– 319,5 million EUR in 2006
Growth of internet expenditures neto in EUR Advertising market in Baltics Total internet advertising market in Baltics will be ~20 mln. EUR in 2007 Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Growth of internet advertising market in 2007 1 st half vs. 2006 1 st half                                                                                                                                                                                                                                      
Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup
[object Object],[object Object],Money ,[object Object],[object Object],[object Object],                                              
Internet markets in Baltics in numbers Websites                                               
Biggest websites according visiting - september ,[object Object],[object Object],[object Object],[object Object],Estonia Gemius audience 2007 09 Prognosis according TNS-metrix week 38
Biggest websites according visiting - september ,[object Object],[object Object],[object Object],[object Object],Gemius audience 2007 09 Prognosis Latvia
Biggest websites according visiting - september ,[object Object],[object Object],[object Object],[object Object],Gemius audience 2007 09 Lithuania
[object Object],[object Object],[object Object],[object Object],Websites ,[object Object],[object Object],[object Object],                                              
Internet advertising go mobile.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                               Internet advertising go mobile.
How looks advertising in
Statistics in Number of impressions growing every month. September has over 108 million impressions Chart shows number of clicks per month
Conclusions
[object Object],[object Object],[object Object],[object Object],Conclusions                                               
Thank you! [email_address]

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Pietele De Internet Zona Baltica, Ad Net,Egidijus Sirvydis, Varsovia 2007

  • 1. Internet markets in Baltics. Similarities and differences between Baltic countries Egidijus Sirvydis Director Adnet Lithuania                                               
  • 2.
  • 3. Internet markets in Baltics in numbers Internet users                                               
  • 4. Internet users in Baltics ( %) Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
  • 5. Internet users in Baltics (number of users) Estonia- users in age group 6-74; Lithuania, Latvia- users in age group 15-74 Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
  • 6. Penetration is 47% (from total 5.6 Mio inhabitants 15-74 y.o. in Baltics) ‘ In Baltics for young people Internet has become an essential part of daily routine – practically all people aged 10-24 are using Internet and every second person in this age-group is a daily Internet user. Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Internet users in Baltics ( %)                                               
  • 7.
  • 8. Internet markets in Baltics in numbers Money                                               
  • 9. Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Baltic total advertising market– 319,5 million EUR in 2006
  • 10. Growth of internet expenditures neto in EUR Advertising market in Baltics Total internet advertising market in Baltics will be ~20 mln. EUR in 2007 Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup                                                                                                                                                                                                                                      
  • 11. Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup Growth of internet advertising market in 2007 1 st half vs. 2006 1 st half                                                                                                                                                                                                                                      
  • 12. Advertising market in Baltics Source: TNS Media Intelligence. Estonia: TNS Emor; Latvia: TNS Latvia; Lithuania: TNS Gallup
  • 13.
  • 14. Internet markets in Baltics in numbers Websites                                               
  • 15.
  • 16.
  • 17.
  • 18.
  • 20.
  • 22. Statistics in Number of impressions growing every month. September has over 108 million impressions Chart shows number of clicks per month
  • 24.