We maintain that to provide the best marketing service and achieve the most effective results, it is essential to firstly understand a client's business - its competitive position, aspirations, objectives, challenges and opportunities. To us, this is a key building block to our work, and the foundation upon which our working relationship and effective marketing campaigns are built. Marketing and communications should be focused exclusively on supporting the client's business objectives. Otherwise it is wasted effort, time and budget. Getting this right can't be done without first having a clear insight into the client's business. UnifiedM is driven very much by business insight and establishing a strong link between business objectives and marketing output, just as it should be.

1. UnifiedM
Growing Business in the Digital Age

2. Challenges
Many companies face disconnections ;
• lack of a strategic and co-ordinated cross-
channel approach to marketing
• inadequate in-house marketing resources
• limited marketing budget (often viewed as a
cost rather than an investment)
• inconsistent and unclear communications
• incomplete marketing collateral
• inability to fully leverage opportunities

3. Offer
Unified marketing (‘UnifiedM’) is a co-
ordinated cross-channel approach to
marketing that places the digital channel at
the centre of an holistic ‘hub and spoke’
marketing programme.
UnifiedM delivers marketing and
communications activity which aims to
create business growth, add value and
provide incremental revenue.

4. Flexibility
We recognise every business is different.
Priorities will vary and the marketing focus
will differ, but the UnifiedM concept
remains consistent.
We work with clients to deliver a UnifiedM
programme to meet their specific business
objectives and strengthen the impact of
their marketing activities.

5. Scope
Your UnifiedM programme can be tailored
to include all or some of the following ;
• strategic planning, brand and key
messaging
• research, reporting & analytics
• website development (technical & content)
• marketing technology assets (CRM etc)
• digital marketing collateral
• digital communications (delivery of social
media, email, online advertising , PPC etc)
• offline communications (liaison with PR,
advertising and direct marketing specialists)

6. Benefits
• generation of new business leads
• increased value from existing client base
• engagement, interaction & insights
• greater marketing budget efficiency
• measureable results (in a number of areas)
• positive return on marketing investment
• support for in-house marketing teams
• freedom to focus on core business activities

7. Difference
• focused on business outcomes that matter
to you, not marketing for the sake of it
• sincere belief that unifying marketing
activity delivers more effective results
• multi-disciplined team with skills across;
• brand
• strategy
• collateral
• technology
• communications

8. Fusion
UnifiedM is a new marketing paradigm for
today’s digital world ;
• linking offline and digital channels
• driving contacts into / within digital world
• leveraging marketing technology
• providing insights to shape activities based
on digital research and analytical metrics
• delivering flexibility, efficiency and speed to
market through the digital channel

9. Clients
• B2B and consumer facing clients
• UK sectors include ;
– professional services
– insurance
– technology
– property
– education
– business training & coaching companies
– travel & leisure

10. Us
• UnifiedM is part of Digital Horizons Ltd
(established marketing & technology co.)
• operations in UK, USA, Middle East & India
• significant specialist expertise across
disciplines
• passion for delivering results that add value
• desire to build enduring client relationships
• dedicated to unified marketing

11. M-Audit
We are offering a free, no obligation, review
of your current marketing resources and
activities.
Enabling us to provide recommendations for
growing your business and achieving better
marketing results.
Simply contact us to arrange an ‘M-Audit’.

12. Contact
T +44 (0)207 000 1889
1 Lyric Square,
London W6 0NB, United Kingdom
Web
• info@unifiedm.com
• www.unifiedm.com
• twitter.com/unified_m

13. UnifiedM
Let’s talk about your business…