2. what the google is it?
•like the “emperor’s new clothes”
•new medium, rules and jargon
•the uninitiated are easy to spot
•each “venue” has its idiosyncrasies
9. it’s about attention
or you can earn attention by creating
something interesting and valuable
and then publishing it online for free:
a blog, a research report, photos,
a twitter stream, an ebook, a facebook page
11. where i hang out
•twitter
@upmarketing
•linkedin
personal profile
groups – print & marketing
events
12. where i hang out
•twitter
@upmarketing
•linkedin
personal profile
groups – print & marketing
events
•blogging
less than i should
13. where i hang out
•twitter
@upmarketing
•linkedin
personal profile
groups – print & marketing
events
•blogging
less than i should
•you tube
for clients
14. in a nutshell…
facebook is like a pub
an informal place where
people get together, have a drink,
chat and swap stories
15. in a nutshell…
linkedin is more like a conference
business-like, watch your
language and dress smartly
18. myth #1: “my customers don’t use it”
•selling to marketers or designers?
•if they’re not they will be
•“go fishing where your fish go”
•use “flowtown” or similar to check
•it’s not just customers, think:-
• prospects
• prospective employees
• suppliers
• wider industry
19. myth #2: “i won’t have anything to say”
•it’s not about talking - it’s about
listening, engaging and sharing
•it’s about
• relationships
• community
• conversation
•doesn’t have to be
jaw dropping or eye popping
•shouldn’t be all about YOU
20. myth #3: “it won’t help me sell print”
•to trade online you NEED online
credibility
•if you believe in networking offline the
opportunities are multiplied online
•sales enquiries are not unknown
•real benefits are
connections
visibility
•the ROI on any conversation is rarely
measurable
21. myth #4: “i don’t have time for it”
•then don’t do it yourself
•choose a brand ambassador
•have an sm policy
•“getting it” is the time investment
•perhaps 20 minutes a day
•but revisit and evaluate
22. facebook size isn’t everything
total facebook users 27,969,360
uk in the list 3
penetration of population 44.86%
