2. The average person
has the potential to
see 1,500 pieces of
content daily.
A tiny fraction will
been seen, clicked,
read and shared.
3. 40000
Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy
40000
Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy
Upworthy delivers massive
social actions per post
(Newswhip February)
42x
Top 50 avgTop 50 Avg is 742
4. Bleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed UpworthyBleacher Report BBC NYTimes Slate.com Huff Po NPR The Atlantic Elite Daily The Blaze Buzzfeed Upworthy
4%
We do this with a
modest volume of content
(Newswhip February)
Top 50 Avg is 7,145
12. 1
a little
a lot
not at
all
93%
Brand values
make me care.
1
a little
a lot
not at
all
98%
Brand values
make me buy.
I will only
recommend if
brands’ values
reflect mine.
85%
Source: Internal survey, Google Consumer Survey
13. 35M
70M
Q2, 2012 Q3, 2012 Q4, 2012 Q1, 2013 Q2, 2013 Q3, 2013 Q4,2013 Q1,2014
Our growth is a proof point
for the power of purpose
(Upworthy Reach Quarterly ’12 - ’14)
+60%
Q2, 2012 Q3, 2012 Q4, 2012 Q1, 2013 Q2, 2013 Q3, 2013 Q4,2013 Q1,2014
7.8M Core Community
50M
Source: Internal data
14. Fewer than 3 in 10 graduates in
science, technology, engineering,
and mathematics are women.
!
And barely 1 in 10 engineers
are women.
17. I’m starting this year as an engineering
major at GW. This, I love to see.
Jenny, check this
out - amazing idea
to inspire girls to
beat the statistics…
Goldieblox!
I’ve been looking for
something like this
for Giovanna since
she started to ‘tinker’!
23. A new barometer for content.Readers
Attention Minutes
Just
looking at
page views
24. A new barometer for content.Readers
Attention Minutes
10 minute French
documentary on gender
roles with English sub-titles
7 minute cartoon on
bullying with a slam
poetry voice-over
Just
looking at
page views
26. Makes
them stay
A new lens for behavior.
Thought
ProvokingHappy
Inspiring
Funny
Shocking
Troubling
Touching
Makes them share
Source: Internal referral data
27. Quality is the through-line
Interest Consumption Sharing
29. 60000
Upworthy The Atlantic The Blaze Slate.com Elite Daily NPR Buzzfeed NYTimes BBC Bleacher Report Huff Po
73x
Brands
like…
30. Promoted Post delivered a
message of connectedness
and serious owned & earned.
10k Likes
7.3k Shares
2.3 k Comm
30000
During
After
247k Views
300000
+30%
+130%
+150%
+200%
31. Sponsored curation
delivers the reach of
healthy-sized website.
18M
Unique
Visitors
100M
Social
Reach
Millions of
Attention
Minutes
32. !
Promoted Posts of brand
content that fits mission.
1
Sponsored Curation
on important themes
2
Content Consultation
for crafting content and
shared learning.
3
Brand
Values
Important,
Meaningful
Content
Upworthy
Collaborations
Blueprint for
Brands
33. Promoted and curated content
aligned with the top topics our
community asked to see in 2014
Better more
sustainable
world
Important
messages,
compelling
content