SOCIAL MEDIA FOR TOURISM
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In tourism, the right social media strategy does magic.
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SOCIAL MEDIA FOR TOURISM
- 1. FROM CURIOSITY TO SALES
- 6. EXPEDIA CASE
- 7. Remains by far the most popular social media site. Slower growth, but increased level of user engagement with the platform. For the first time more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook (no change from August 2013).
- 12. COMMUNICATION FUNNEL WORD OF MOUTH
- 15. Visits to website? Raising awareness about your location / new offer? Increasing popularity / buzz Lead generation (collecting e- mails for further e-mail marketing) Conquer new market / target group?
- 16. DONT’S
- 22. IMPORTANT TO REMEMBERIMPORTANT TO REMEMBER
- 23. 1. Why would you use social media? DEFINE GOAL 2. To whom would you speak to? DEFINE TARGET 3. What would you consider good result? DEFINE KPI-s
- 24. PING ME ANYTIME ursa.pucko@appssolut.com ursa.pucko @pursska Urša Pučko
Notes de l'éditeur
- FACEBOOK 890 mio daily active users 1,390 mio monthly active users 85% on mobile TWITTER: 284 MIO INSTAGRAM: 300 MIO
- Where are we? Do they know us? Do they have enough informations? Do they like us? Do they talk about us? What are our goals, and what we have to achieve in a certain time?
- Living in an age of egocentrism, where these 2 buttons are the most important ones. SO: Who is your target? Why are you relevant for them? What are you giving them? They vote with a click!
- SHARE = reach LIKE = conversion
- What do you want to achieve? What are KPIs?