Multifamily social media summit 2014 Presentation
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How partner marketing, social conversation, and good inbound marketing lead conversion can help increase your occupancy rates. The opportunities of partner marketing, social conversation, and how to retool your community team in a new era of apartment marketing.
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Multifamily social media summit 2014 Presentation
- 2. Until Apartment Marketers put as much stock in their Website Traffic as they do their Leasing Centers, not much will change
- 3. How Much Web Traffic Do You Have? multifamily-social-media.com 3
- 4. Every (50) Unique Visitors = (1) Guest Card Every (650) Unique Visitors = (1) Rental
- 5. The directional flow of marketing has changed…
- 6. Partnership Marketing Inbound Marketing Social Conversation = Increased Occupancy Rates multifamily-social-media.com 6
- 8. Our Goal To provide our Friends - Fans - Followers with an Experience with enough Value to create Customer Evangelists within our core Digital Footprint so that they self rent our apartments
- 11. 65,000 MONTHLY PAGE VIEWS multifamily-social-media.com 11
- 12. What is good traffic… what is bad traffic… and how to tell the difference! multifamily-social-media.com 12
- 13. POSE Media • Paid: Brand content enabled by payment • Shared: Consumer content enabled by a • Paid Search third party • Sponsored Content • Organic Search • Promotions • Forums • Advertising • User-Generated Content • Likes, Retweets & Comments • Owned: Brand content published on a • Earned: Consumer content enabled by a brand’s channel • Websites third party • Social Media Channels • Media Coverage • Blogs • Apps multifamily-social-media.com 13
- 18. Over 20,000 Facebook Fans! multifamily-social-media.com 18
- 31. LETS DO THE MATH: $200/Unit each year for marketing 300 Units = $60,000 3000 Units = $600,000 6000 Units = $1.2 Million multifamily-social-media.com 31
Editor's Notes
- -) It is no longer about Shouting Your Message -) We are now an Opt In Opt Out economy, and you can be un-friended at any time, We truly are at Permission Based Marketing
- -) I was a Builder, Not a Marketer, and build 16k-17k apt units -) I read every marketing book I could find, continued to stumble across My Space -) Urbane staff were afraid of negative comments -) One by One we started to create Urbane Evangelists