1. OUTSMART
SOCIAL MEDIA MARKETING – CONNECTING THE WORLD
Host: Usha Ramkumar

2. • Brand Visibility
Social media marketing refers to the process of gaining
traffic to your website and brand visibility through social
media sites.
• Increased Conversions
Social media marketing programs center on efforts to create
content that attracts attention and encourages readers to share
it across their social networks and hence increase sales.
WHAT IS SOCIAL MEDIA MARKETING

3. SOCIAL MEDIA
• Increased Brand Recognition
• Improved Sales
• Increased Brand Loyalty
• Increased Inbound Traffic or Getting Prospects
• Decreased Marketing Cost
• Better Search Engine Rankings
• Richer Customer Experience and Insights
WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR
YOUR BUSINESS

4. Courtesy: www.techinasia.com
Benefits of Social Media Marketing

5. 1. Facebook passes 1.23 billion
monthly active users, 945
million mobile users, and 757
million daily users.
2. LinkedIn has 332 million
monthly active users updated
November 6, 2014.
3. Twitter has 284 million
monthly active users.
Online Community
HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED
Facebook – Linkedin – Twitter

6. WHAT OUTSMART WILL DO FOR YOU
Our Approach
Social media takes time and an investment of your time
over a sustained period in order to achieve results

7. GET LINKED WITH LINKEDIN – B2B
Brand Your (Individual and Company) LinkedIn Profile
Posting company news and updates and Ignite
Conversations
Building Case Studies – success stories of your company or
individual
Getting Employees involved in Employee Advocacy Program
Relevant and Timely Content – Leveraging LinkedIn’s
demographic segmentation features
Establish Connections with your target market
Develop Relationship - Engage, Foster Trust and Loyalty
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8. GET LINKED WITH LINKEDIN – B2B(contd…..)
Get Found With Keyword Optimization Suggestions
Set Up Groups and Engage the Community
Event Sponsorships
Touch Base with Sponsored Updates
Research – Page Analytics and Group Analytics
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9. PROFESSIONAL LINKEDIN PROFILE PAGE

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WHAT OUTSMART WILL DO FOR YOU
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Work out a clear
implementable
plan
Find the best
social media
channel for your
business
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FACE YOUR CUSTOMERS WITH FACEBOOK
Content
Developmen
Create Page
Creating Stand
Out Profile
Build Audience –
members and
Groups
Integrating with
Social Media
Channels
Posting Updates
with links to your
website or
relevant links
.
Share photos,
brochures, ppt,
etc. and tag
them
Run polls, ads,
campaigns, etc.
Start discussions
with members
and groups
Promote blogs /
feed
Creating
Facebook “like”
button and
badge, to place it
in the website
and blogs

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25. THANK YOU!
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