Gen AI in Business - Global Trends Report 2024.pdf
Using Facebook and Linkedin for Business
1. How to use Facebook and
H t F b k d
LinkedIn for business
LinkedIn for business
10th A
Annual Rural Business Conference
lR lB i C f
by Pete Codella, APR
April 12, 2012
4. Page 4
About Facebook
• More than 845 million active users
More than 845 million active users
• 50% of active users log on to Facebook every
day
• Average user has 130 friends
• People spend over 700 billion minutes per
month on Facebook
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newsroom.fb.com
5. Page 5
Facebook is for p p
Facebook is for people . . .
people . . .
It’s also for brands.
It’s also for brands.
It’ l f b d
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20. Page 20
Approach
Use Facebook personally,
Use Facebook personally
Then use it on behalf of a brand.
. . . same goes for other social platforms.
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21. Page 21
What to post
• Links to important Web pages
• Blog posts
• News releases
News releases
• In the news items
• Videos
• Photo galleries
• Online presentations
• Awards received
Awards received
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22. Page 22
Rule of Thumb
If it’s online,
If i ’ li
you can post it on
you can post it on .
.
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23. Page 23
Rule of Thumb
If it’s online,
If i ’ li
you can post it on
you can post it on .
.
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24. Page 24
Rule of Thumb
If it’s online,
If i ’ li
every other social
you can post it on media platform .
you can post it on .
media platform
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34. Page 34
Practical matters
• Identify the objective for the page
Identify the objective for the page
– Who’s your target audience?
– What do you want them to do there?
y
• Goals
– How many likes do you want?
How many likes do you want?
• Set a vanity URL
• Keep it fresh — people expect frequent (lik d il )
Keep it fresh — people expect frequent (like daily)
updates
• Have fun!
Have fun!
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36. Page 36
URL is your key phrase
Keep in mind that your URL becomes the
Keep in mind that your URL becomes the
primary text associated with your Facebook
page.
page
Example: Facebook.com/CodellaMarketing
E l F b k /C d ll M k i
In a Google Search for “Codella Marketing”
the Facebook link ranks #8.
h F b k li k k #8
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37. Page 37
Edit your page
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38. Page 38
Link to Twitter
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facebook.com/twitter
50. Page 50
A few suggestions
Ask your team, customers, vendors and business
partners who already know you to like your
Facebook page.
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on.mash.to/r10Uce
51. Page 51
A few suggestions
Ask questions. You’ll get valuable feedback, plus
you’ll be more likely to appear in others’
newsfeeds.
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52. Page 52
A few suggestions
Share photos and ask others to share photos.
Facebook photos remain the most viral feature
of its platform.
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53. Page 53
A few suggestions
Find the resources to respond to your fans’
questions and inquiries.
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54. Page 54
A few suggestions
If you have a physical location, use Facebook
Places (facebook.com/places) to drive traffic to your door.
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55. Page 55
A few suggestions
Know your audience well. When you make a
mistake, quickly own up to it, do right by your
audience and fix the problem.
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56. Page 56
A few suggestions
Integrate Facebook outside your page on your
main website and in as many places as possible.
Create more compelling opportunities for
people to buy your product/service based on
their friends’ likes.
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57. Page 57
A few suggestions
Find synergy with other organizations and
entities, then work together to promote each
other’s Facebook pages so that everyone
benefits.
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61. Page 61
First things first
• Profile 100% complete
Profile – 100% complete
• Company profile
• Join groups (public/private)
i
• List and apply for jobs
• Post and answer polls
• Link to other channels SlideShare, Twitter,
Link to other channels – SlideShare Twitter
blogs, etc.
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78. Page 78
Baby steps
Feeling overwhelmed?
Feeling overwhelmed?
Take it one step at a time.
Personal experience leads to successful
l i l d f l
professional experience.
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79. Page 79
You’ll be a Facebook and LinkedIn
superhero in no time!
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80. Page 80
Pete Codella, APR (Accredited in Public Relations)
pete@codellamarketing.com
801.448.7383
801 448 7383
about.me/petecodella
/p
TXT prpete to 50500
for my SMS business card
by Contxts.com
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