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Omega
1.
Presenters : KalyaniKulkarni
VaibhavNarkar SujitKapadia SnehaBhatte Akanksha Jain LeishaChangani Roma Suvarna PriyankaKhandelwal Siddhi Shah MehulKaria
2.
3.
1903 adopted name
“OMEGA”
4.
Co-branding : Merged
with TISSOT to form SWATCH group in 1930
5.
Established themselves
as Luxury product
6.
7.
Income
8.
Gender
9.
Psychographic
10.
Lifestyle
11.
Personality
12.
Behavioral
13.
14.
Brand Awareness Building
Relationships Brand Sponsorship Brand equity – Trust factor “Omega, the watch the world has learned to trust”
15.
16.
Buzz marketing -
Opinion Leaders
17.
18.
Analysis 7 different
domains for 14 celebrities Communication is aimed at Youth Avoided dependence on the ambassadors and diversify its risk of a bad celebrity away
19.
Striding Ahead
Editor's Notes
Highlight Quality & Beauty with help of sports fashion & history
Brand sponsorship -through olympics
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