Learn best practices for telling your hotel's visual story on third party travel channels.

1. Copyright © 2014 Leonardo Worldwide Corporation
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Best Practice Storytelling on 3rd
Party Travel Channels
June 19, 2014
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Laura Begley Bloom, Executive Editor, Yahoo Travel
Alyssa Bushey, Corporate Director, Communications & Strategic Alliances, Montage Hotels & Resorts
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com

2. Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau

3. Follow:
@vfmleonardo
Tweets & Questions:
#leo3rdparty

4. Laura Begley Bloom
Executive Editor
Yahoo Travel

5. Alyssa Bushey
Corporate Director, Communications
& Strategic Alliances
Montage Hotels & Resorts

6. ► Research travel
options
► Influence travel
planning decisions
► Compare for the
best value
► Broadcast your
brand to travel
shoppers
3rd party travel
sites are used
to…

7. Laura Begley Bloom
Executive Editor
Yahoo Travel

8. Visual Storytelling on Travel Channels:
Yahoo Travel
P R E S E N T E D B Y L a u r a B e g l e y B l o o m , e x e c u t i v e e d i t o r ⎪ J u n e 1 9 , 2 0 1 4

9. Yahoo Confidential & Proprietary
Yahoo is the world’s leading storyteller —
and a digital content leader
Super Bowl
dominance
with
2x the size of
the official
network
#1 Sports
website
globally
during the
2010
World Cup
109M
reached
with
coverage
of the last
Olympics
Hollywood Awards
World Cup 2014
Grammys
March Madness
Emmy
Awards
Combined, Yahoo Food & Tech
have been visited by 13 million
people since launch in January.
Super Bowl XLVII

10. The New Yahoo Travel
Launched April 2014
Dream it, See it, Share it, Book it, and Go!

11. The New Yahoo Travel
aspirational, accessible, inspirational, visually immersive

12. Yahoo Travel Believes it’s Important to … Have Fun!
10 Yahoo Confidential & Proprietary

13. Inform and Delight
10 Yahoo Confidential & Proprietary

14. Stay Current
10 Yahoo Confidential & Proprietary

15. Be Beautiful and Inspirational
Yahoo Confidential & Proprietary

16. Keep it Real
16 Yahoo Confidential & Proprietary

17. Take Chances and Embrace Change
17 Yahoo Confidential & Proprietary

18. Dazzle and Delight
18 Yahoo Confidential & Proprietary

19. Think About New Angles
19 Yahoo Confidential & Proprietary

20. Get Creative
20 Yahoo Confidential & Proprietary

21. Connect With Your Followers
21 Yahoo Confidential & Proprietary

22. Source: Yodelers, 2014; Q11: When thinking of the topics that you are passionate about, how do you participate? Live-tweet a major event related to the topic, Blog about the topic on a site other than
Tumblr, Check in to an event or location on social media, Blog about the topic on Tumblr, Tweet about the topic on Twitter, or Post photos/videos online
Yahoo Users are Avid Sharers of Travel Content
% of users
who share topics
they are passionate
about online
54%
50%
46%
42%
41%
38%
37%
31%
20%
Sports
Travel
Food
Fashion
Politics
Tech
News
Beauty
Finance

23. Content Marketing
More Ways to Tell Stories
StreamsY! Travel Magazines

24. Content and Native Advertising
Integrates Seamlessly with Original Content
Innovative Canvas
Advertisers saw a
73x lift in brand
searches for users
who had read an
article

25.  Inspire at all stages with great stories & rich
visuals
 Online content is versatile & easily modified
 All travellers want interesting, authentic and
helpful content
Key Takeaways

26. Alyssa Bushey
Corporate Director, Communications
& Strategic Alliances
Montage Hotels & Resorts

27. Visual Storytelling on Travel Channels
Alyssa Bushey | Corporate Director, Communications & Strategic Alliances

28. 28
Luxury Industry Forecast- 2014

29. 29
Evolution of Luxury Marketing

30. At our roots…
Montage: an artful compilation, a collection

31. A ship is safe in harbor-- but that's not what ships are for.
~John A. Shedd

32. Journey of Life, Well Lived

33. Montage Magazine

34. Montage Magazine

35. Montage Magazine

36. Montage Magazine

37. TheMontageMagazine.com

38. Journal of Life, Well Lived

39. MontageImpressions.com

40. MontageImpressions.com
• Storytelling
• Social Sharing

41. Montage Impressions- Promotions
Focus on property
happenings;
ability to change
in seconds
Highlight
community events,
partners and
strategic alliances.

42. #montagememory

43. Results

44. Organic Shares of Content

45. Paid Placements
Placements
include:
Huffington Post
Forbes
CNN.com

46. Ideas for Hotels
Be Fearless.
Listen.
Evaluate.

47.  Create stories from your target audiences’ point
of view
 We all have interesting & helpful stories to tell
 Consumers continue to research their abundant
choice of hotel options on a variety of channels
Key Takeaways

48. The Ultimate Visual Storytelling Solution for
Hotels
VBrochure
VScape Media
Publishing
VNetwork Analytics Customer
Success
BestSTART
++ ++ +
Online
Players
Mobile
Web
Gallery
Facebook
++

49. ► About Leonardo
► Invitations to upcoming webinars
● July’s topic is The Magnetism of Visual Media to
Attract Travel Shoppers
► Recording of this webinar
● Share it with your colleagues
It’s a Wrap

50. Copyright © 2014 Leonardo Worldwide Corporation