4. “Creative Effectiveness at Cannes Lions aims to
establish a direct correlation between creativity
and effectiveness. The Festival has always been,
and always will be, a Festival of creativity;
however now more than ever ROI is paramount
to the client and it is important that we
acknowledge and reward this without losing the
essence of Cannes Lions.”
Tuesday, June 25, 2013
7. Ads that make a
difference honored
in Cannes
“The Cannes Lions International
Festival of Creativity honored
advertising and promotion that not
only looks good but does good.”
“Commercials with a social
conscience took the spotlight...”
DO WORK THAT MATTERS
Encouraging organ donation
Promoting safety
Donating blood
Improving self-esteem
Teaching with phonesPreventing suicide
Saving teen drivers
Sharing feelings
Saving for retirement
Tuesday, June 25, 2013
8. FIND THE TRUTH
“The marketing industry
used to be about ‘creating a
myth then getting people to
believe it’ but now the onus
is on finding a truth.”
MARK D’ARCY
Facebook
“I have to be true to who I am
and do what makes me laugh.
I'd rather stop doing it than
continue to do it in a way that
starts to become manufactured
or fake.”
CONAN O’BRIEN
“It’s interesting that
all the work that has
found success this
week has come out of a
real truth. This has
been a clear theme in
virtually every
seminar. Being
authentic as a brand
and keeping it real for
the people you want to
sell to.”
Tuesday, June 25, 2013
11. EMBRACE FAILURE
“A common theme from senior
marketers at Cannes was that if
you’re not failing somewhere
along the line, you’re not trying
hard enough to succeed. Rather
than seeing failure as a negative,
successful brands will be the
ones that can embrace it, learn
from mistakes quickly and
strengthen a brand as a result.”
Tuesday, June 25, 2013
36. Most enlightening
THE FUTURE IS
A MASSIVELY
MULTIPLAYER
GAME
JANE
McGONICAL
“...how to
harness the
power of games
to solve real-
world problems
and boost global
happiness.”
Tuesday, June 25, 2013
