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The magical mystique of innovation
          and doing your own magic




Poto: http://www.flickr.com/photos/jwelcher/4613819279/
Contents

   Intros


   What is Shazam?

   A few Shazam stories


   Doing your own magic


   Questions
A little about me
What is Shazam?
Shazam for TV
Some numbers
Rewind to the beginning
How it started




 “Name that tune from your mobile phone -
         anywhere and anytime”
Code name:
The idea
Finding Avery
Inventing the algorithm




Source: soyoucode.com/2011/how-does-shazam-recognize-song
Angel money
Hiring the dream team
Persuading the VCs
Building a music database
Launch and beyond
Fast forward
Doing your own magic...




Friendship




    Fun          Values
Questions?




             Strictly Confidential
Still want more?!




Source: http://www.amazon.co.uk/European-Founders-Pedro-Gairifo-Santos/dp/1430239069/ref=sr_1_1?ie=UTF8&qid=1338244788&sr=8-1
Thanks for listening!




    Strictly Confidential
Problem: identifying music at “the moment”

       That new release you love comes on
       the radio again as you drive to work


         You are inspired by that cool song while
         watching “High Fidelity” at the cinema



                 The dance beat seizes you at
                 a trendy nightclub


     That jazz tune haunts you
         at the local café.


                                                    Confidential - Copyright (c) 2000
Music may be captured for many reasons

                                               That’s KernKraft 400 by Zombie Nation.
                      What song                What do you want to do next?
                       is that?




                          Learn &                                               Get
          Buy                                    Tell Friends
                         experience                                           Notified

 CDs                  Listen   to a clip      Music   greetings    Album         release
 Music   locker       Find   similar music    Communities          Concert          dates
 Concert   tickets    Album    reviews        Chat                 Club/DJ          events
 Ringtones            News     and gossip     Vote                 Friends’         songs

                      Integrated with a personalized web site          Confidential - Copyright (c) 2000
Our investors share the vision

 • Founder and CTO, LiquidAudio          Phil Wiser

 • Former Chairman, EMI Group            Sir Colin Southgate

 • Former Chairman, BMG UK               John Preston

 • Chief Technologist, British Telecom   Peter Cochrane

 • General Manager, Viant London         Michael Keany

 • Head Media Analyst, ABN-Amro          Mike Hilton

 • Former Head of E-Commerce Practice,
                                         Claus Nehmzow
   Booz Allen & Hamilton Europe

                                              Confidential - Copyright (c) 2000
Shazam has a multi-billion dollar potential
         Assumptions                                                    Monthly Spend
  Cost per Call                    35p                            Shazam             £1.40
  Shazam Share                    50%                             SMS Text Msgs      £4.80
  Monthly Uses                      4                             DoCoMo I-mode      £8.00
  Penetration*                    6.4%                            CD Purchases±     £10.00
  Operating Margin                59%                             Mobile Phone Use  £28.40

                                    Projected Values in 2005
 Country                     Mobile Users              Revenues            Valuation
 UK                           50 Million                $40 Million       $ 477 Million




                                                                                                         Cumulative
 Japan                       +108 Million              $128 Million        $1.5 Billion
 Germany                      +72 Million              $186 Million        $2.2 Billion
 Italy                        +49 Million              $225 Million        $2.7 Billion
 France                       +50 Million              $265 Million        $3.1 Billion
 USA                         +234 Million              $454 Million        $5.4 Billion
  Brazil, S.Korea
  Spain & Holland            +150 Million              $575 Million        $6.8 Billion
 NOTE: Valuation calculated as 20X operating margin (Viacom is 24, EMI is 25, Vodafone is 163)
 * Percent of mobile users     ± 15-19 year old UK Music Buyers                  Confidential - Copyright (c) 2000

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The Magical Mystique of Innovation and Doing Your Own Magic

  • 1. The magical mystique of innovation and doing your own magic Poto: http://www.flickr.com/photos/jwelcher/4613819279/
  • 2. Contents  Intros  What is Shazam?  A few Shazam stories  Doing your own magic  Questions
  • 7. Rewind to the beginning
  • 8. How it started “Name that tune from your mobile phone - anywhere and anytime”
  • 12. Inventing the algorithm Source: soyoucode.com/2011/how-does-shazam-recognize-song
  • 16. Building a music database
  • 19. Doing your own magic... Friendship Fun Values
  • 20. Questions? Strictly Confidential
  • 21. Still want more?! Source: http://www.amazon.co.uk/European-Founders-Pedro-Gairifo-Santos/dp/1430239069/ref=sr_1_1?ie=UTF8&qid=1338244788&sr=8-1
  • 22. Thanks for listening! Strictly Confidential
  • 23. Problem: identifying music at “the moment” That new release you love comes on the radio again as you drive to work You are inspired by that cool song while watching “High Fidelity” at the cinema The dance beat seizes you at a trendy nightclub That jazz tune haunts you at the local café. Confidential - Copyright (c) 2000
  • 24. Music may be captured for many reasons That’s KernKraft 400 by Zombie Nation. What song What do you want to do next? is that? Learn & Get Buy Tell Friends experience Notified  CDs  Listen to a clip  Music greetings  Album release  Music locker  Find similar music  Communities  Concert dates  Concert tickets  Album reviews  Chat  Club/DJ events  Ringtones  News and gossip  Vote  Friends’ songs Integrated with a personalized web site Confidential - Copyright (c) 2000
  • 25. Our investors share the vision • Founder and CTO, LiquidAudio Phil Wiser • Former Chairman, EMI Group Sir Colin Southgate • Former Chairman, BMG UK John Preston • Chief Technologist, British Telecom Peter Cochrane • General Manager, Viant London Michael Keany • Head Media Analyst, ABN-Amro Mike Hilton • Former Head of E-Commerce Practice, Claus Nehmzow Booz Allen & Hamilton Europe Confidential - Copyright (c) 2000
  • 26. Shazam has a multi-billion dollar potential Assumptions Monthly Spend Cost per Call 35p Shazam £1.40 Shazam Share 50% SMS Text Msgs £4.80 Monthly Uses 4 DoCoMo I-mode £8.00 Penetration* 6.4% CD Purchases± £10.00 Operating Margin 59% Mobile Phone Use £28.40 Projected Values in 2005 Country Mobile Users Revenues Valuation UK 50 Million $40 Million $ 477 Million Cumulative Japan +108 Million $128 Million $1.5 Billion Germany +72 Million $186 Million $2.2 Billion Italy +49 Million $225 Million $2.7 Billion France +50 Million $265 Million $3.1 Billion USA +234 Million $454 Million $5.4 Billion Brazil, S.Korea Spain & Holland +150 Million $575 Million $6.8 Billion NOTE: Valuation calculated as 20X operating margin (Viacom is 24, EMI is 25, Vodafone is 163) * Percent of mobile users ± 15-19 year old UK Music Buyers Confidential - Copyright (c) 2000