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Virtual Customer Care:
         The Bottom Line for Business

Kate Lister, Author of Undress for Success:
The Naked Truth About Making Money at Home,
Principal Researcher at the Telework Research Network


                       Sally Hurley
   President, Co-founder of VIPdesk


             View The Webinar




                                                October 27, 2009
Virtual Customer Care:
  The Bottom Line for Business

  Our Virtual Experts



Sally Hurley
President of VIPdesk



Kate Lister
Telework Researcher & Author of
Undress For Success—The Naked Truth
About Making Money at Home
                                      2
Virtual Customer Care:
The Bottom Line for Business

   • Founded in 1997

   • Originally deployed centralized
     solution

   • Quality concerns led to home-based
     migration in 2000

   • Represent over 40 leading global
     brands in financial services, retail,
     travel and real estate industries

                                             3
Virtual Customer Care:
                         The Bottom Line for Business

Kate Lister

• Analyzed 250 Studies

• Dozens of Interviews

• Telework Savings Calculator
   Research Quoted By:




                                                        4
Virtual Customer Care:
              The Bottom Line for Business


The Road Home:

• What’s in it for You?
• Virtual Hiring
• Virtual Management
• Technology
• Staying Legal



                                             5
Virtual Customer Care:
                 The Bottom Line for Business

What’s In It For You:

  • Expanded Talent Pool
  • Lower Turnover / Absenteeism
  • Increased Productivity
  • Greater Efficiency
  • Continuity
  • Environmental Impact
  • Reduced Costs

                                                6
Virtual Customer Care:
                      The Bottom Line for Business

What’s In It For You:
. . . Expanded Talent Pool
• Retiring Boomers
                                Traditional Call Center Agent:
• Disabled Workers
                                         25 years old
• Relocated Workers
                                     3 years in workforce
• Second Jobs
• Students
• Military Spouses
                                  Virtual Call Center Agent:
• Rural Populations
                                          41 years old
• Caregivers
                                   15-20 years in workforce
• Part-Timers

Other Advantages:
• Geographic Matching
• Local Licensing
                                                                 7
Virtual Customer Care:
                                The Bottom Line for Business

What’s In It For You:
. . . Lower Turnover / Absenteeism
 Turnover:                                        Absenteeism:

 • Turnover is costly                             • 78% of employees who call in sick, really
                                                  aren’t.
 • 61% of employees who do not currently
 work from home say they are willing to           • Companies with telework programs see, on
 give up some pay in exchange for being           average a 63% reduction in unscheduled
 allowed to do so.                                absences.

 • 68% of Shering-Plough Corporation’s            • Teleworkers typically continue to work when
 telework program say that being able to          they’re sick (without infecting others).
 telework is a factor in their decision to stay
 with the company                                 • Teleworkers return to work more quickly
                                                  following surgery or medical issues.
 • 95% of employers say telework has a
 high impact on employee retention.               • Flexible hours allow teleworkers to run
                                                  errands or schedule appointments without
 • Two-thirds of employees would take             losing a full day.
 another job to ease the commute.
                                                                                                  8
Virtual Customer Care:
                  The Bottom Line for Business

What’s In It For You:
. . . Increased Productivity

• 25% to 45% More Productive

   - Best Buy
   - British Telecom
   - Dow Chemical
   - Sun Microsystems
   - JD Edwards
   - VIPdesk
                                                 9
Virtual Customer Care
                             The Bottom Line for Business

What’s In It For You:
. . . Greater Efficiency

 • Redundant Scheduling

 • Time Zone Coverage

 • Traffic Spikes

 • Seasonality

 • Supervisor: Agent Ratio
                                                            10
Virtual Customer Care:
                  The Bottom Line for Business

What’s In It For You:
. . . Continuity of Operations


    • Flu
    • Terrorism
    • Weather
    • Traffic
    • Disaster
    • Oddball


                                             11
Virtual Customer Care:
               The Bottom Line for Business

What’s In It For You:
. . . Environmental Impact


• Fuel
• Electricity
• Paper
• Greenhouse Gases


Carbon Taxes, City Access
Fees, Sanctions
                                          12
Virtual Customer Care:
                          The Bottom Line for Business
What’s In It For You:
. . . Save Money
                                           100 Person Call Center
                                             Real Estate - $300,000
Over 100 Assumptions. 20 Well Respected
   Sources Contribute to the Model:
                                               Electricity - $46,000
                                               Turnover - $450,000
•   ACS (Census), BLS, DOT, EPA, DOE,
    FHA, GSA, NTSB
                                          Absenteeism - $82,000
•   Matthews and Williams, Reason         Productivity + $600,0000
    Foundation, WorldatWork, AMA, and
    others                                        Total $1,478,000

                                   $14,780 per person, per year!
         PLUS: other employee costs, parking, electricity, hardware, office
          products, management, workers comp, redundancy, etc.             13
Virtual Customer Care:
                  The Bottom Line for Business

Virtual Hiring:

 Skills Matching
 • Be more selective
 • Establish criteria of soft-
   and hard-skills
 Focus on traits required for
 working from home with
 less supervision
Home Office Requirements
 • Noise-free home-office
 • Dedicated phone line
 • Computer requirements
                                             14
Virtual Customer Care
               The Bottom Line for Business

Virtual Management:

• Training / Coaching

• Monitoring

• Managing




                                              15
Virtual Customer Care:
              The Bottom Line for Business

Technology:




                                         16
Virtual Customer Care:
                     The Bottom Line for Business

It’s the Law:
 • Fair Labor Standards Act
 • Workers Compensation
 • Contractor vs. Employee
 • Liability
 • Licensing
 • Double Taxation
 • Zoning
 • State / Local Overhead

                                                17
Virtual Customer Care:
         The Bottom Line for Business

Your Turn:




                                    18
Virtual Customer Care:
              The Bottom Line for Business

         Thank You for Stopping By!
        Want to learn more? Contact us:

                      Sally Hurley
                shurley@VIPdesk.com
               http://www.vipdesk.com

                      Kate Lister
             Kate@Undress4Success.com
             http://Undress4Success.com

You’ll be receiving an email with a link to this webinar.
                 Feel free to pass it on.
                                                            19
Virtual Customer Care:
     The Bottom Line for Business
           Find Us Online
Website: http://www.vipdesk.com

Blog: http://blog.vipdesk.com

Twitter: http://twitter.com/vipdesk

Facebook: http://facebook.com/vipdesk

LinkedIn: http://linkedin.com/companies/vipdesk

YouTube: http://youtube.com/user/vipdesk

Via RSS: http://twitter.com/statuses/user_timeline/23095083.rss


                                                                  20

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Virtual Customer Care: The Bottom Line for Business 102709

  • 1. Virtual Customer Care: The Bottom Line for Business Kate Lister, Author of Undress for Success: The Naked Truth About Making Money at Home, Principal Researcher at the Telework Research Network Sally Hurley President, Co-founder of VIPdesk View The Webinar October 27, 2009
  • 2. Virtual Customer Care: The Bottom Line for Business Our Virtual Experts Sally Hurley President of VIPdesk Kate Lister Telework Researcher & Author of Undress For Success—The Naked Truth About Making Money at Home 2
  • 3. Virtual Customer Care: The Bottom Line for Business • Founded in 1997 • Originally deployed centralized solution • Quality concerns led to home-based migration in 2000 • Represent over 40 leading global brands in financial services, retail, travel and real estate industries 3
  • 4. Virtual Customer Care: The Bottom Line for Business Kate Lister • Analyzed 250 Studies • Dozens of Interviews • Telework Savings Calculator Research Quoted By: 4
  • 5. Virtual Customer Care: The Bottom Line for Business The Road Home: • What’s in it for You? • Virtual Hiring • Virtual Management • Technology • Staying Legal 5
  • 6. Virtual Customer Care: The Bottom Line for Business What’s In It For You: • Expanded Talent Pool • Lower Turnover / Absenteeism • Increased Productivity • Greater Efficiency • Continuity • Environmental Impact • Reduced Costs 6
  • 7. Virtual Customer Care: The Bottom Line for Business What’s In It For You: . . . Expanded Talent Pool • Retiring Boomers Traditional Call Center Agent: • Disabled Workers 25 years old • Relocated Workers 3 years in workforce • Second Jobs • Students • Military Spouses Virtual Call Center Agent: • Rural Populations 41 years old • Caregivers 15-20 years in workforce • Part-Timers Other Advantages: • Geographic Matching • Local Licensing 7
  • 8. Virtual Customer Care: The Bottom Line for Business What’s In It For You: . . . Lower Turnover / Absenteeism Turnover: Absenteeism: • Turnover is costly • 78% of employees who call in sick, really aren’t. • 61% of employees who do not currently work from home say they are willing to • Companies with telework programs see, on give up some pay in exchange for being average a 63% reduction in unscheduled allowed to do so. absences. • 68% of Shering-Plough Corporation’s • Teleworkers typically continue to work when telework program say that being able to they’re sick (without infecting others). telework is a factor in their decision to stay with the company • Teleworkers return to work more quickly following surgery or medical issues. • 95% of employers say telework has a high impact on employee retention. • Flexible hours allow teleworkers to run errands or schedule appointments without • Two-thirds of employees would take losing a full day. another job to ease the commute. 8
  • 9. Virtual Customer Care: The Bottom Line for Business What’s In It For You: . . . Increased Productivity • 25% to 45% More Productive - Best Buy - British Telecom - Dow Chemical - Sun Microsystems - JD Edwards - VIPdesk 9
  • 10. Virtual Customer Care The Bottom Line for Business What’s In It For You: . . . Greater Efficiency • Redundant Scheduling • Time Zone Coverage • Traffic Spikes • Seasonality • Supervisor: Agent Ratio 10
  • 11. Virtual Customer Care: The Bottom Line for Business What’s In It For You: . . . Continuity of Operations • Flu • Terrorism • Weather • Traffic • Disaster • Oddball 11
  • 12. Virtual Customer Care: The Bottom Line for Business What’s In It For You: . . . Environmental Impact • Fuel • Electricity • Paper • Greenhouse Gases Carbon Taxes, City Access Fees, Sanctions 12
  • 13. Virtual Customer Care: The Bottom Line for Business What’s In It For You: . . . Save Money 100 Person Call Center Real Estate - $300,000 Over 100 Assumptions. 20 Well Respected Sources Contribute to the Model: Electricity - $46,000 Turnover - $450,000 • ACS (Census), BLS, DOT, EPA, DOE, FHA, GSA, NTSB Absenteeism - $82,000 • Matthews and Williams, Reason Productivity + $600,0000 Foundation, WorldatWork, AMA, and others Total $1,478,000 $14,780 per person, per year! PLUS: other employee costs, parking, electricity, hardware, office products, management, workers comp, redundancy, etc. 13
  • 14. Virtual Customer Care: The Bottom Line for Business Virtual Hiring: Skills Matching • Be more selective • Establish criteria of soft- and hard-skills Focus on traits required for working from home with less supervision Home Office Requirements • Noise-free home-office • Dedicated phone line • Computer requirements 14
  • 15. Virtual Customer Care The Bottom Line for Business Virtual Management: • Training / Coaching • Monitoring • Managing 15
  • 16. Virtual Customer Care: The Bottom Line for Business Technology: 16
  • 17. Virtual Customer Care: The Bottom Line for Business It’s the Law: • Fair Labor Standards Act • Workers Compensation • Contractor vs. Employee • Liability • Licensing • Double Taxation • Zoning • State / Local Overhead 17
  • 18. Virtual Customer Care: The Bottom Line for Business Your Turn: 18
  • 19. Virtual Customer Care: The Bottom Line for Business Thank You for Stopping By! Want to learn more? Contact us: Sally Hurley shurley@VIPdesk.com http://www.vipdesk.com Kate Lister Kate@Undress4Success.com http://Undress4Success.com You’ll be receiving an email with a link to this webinar. Feel free to pass it on. 19
  • 20. Virtual Customer Care: The Bottom Line for Business Find Us Online Website: http://www.vipdesk.com Blog: http://blog.vipdesk.com Twitter: http://twitter.com/vipdesk Facebook: http://facebook.com/vipdesk LinkedIn: http://linkedin.com/companies/vipdesk YouTube: http://youtube.com/user/vipdesk Via RSS: http://twitter.com/statuses/user_timeline/23095083.rss 20