Prof. Charles Woodward gave a presentation at the Smart Interaction Mobile and Media seminar, 24.9.2013

1. Augmented Reality and Digital Services
Prof. Charles Woodward, VTT
Smart Interaction in Mobile and Media, 24.9.2013

2. Augmented reality at VTT
Mixed Reality & 3D Tracking teams
Established in 2000 / 2004, based in Espoo
AR/MR core technology & applications, 12 people
Related teams around VTT, another 20 people
Leading edge technology
First in the world with various AR applications
Licensing for 3rd party developers

3. Applications: Print & Advertising
VTT as forerunner in Scandinavia
Consumer applications since 2010
Partners Futurecode, Aller, Paasilinna, Sinebrychoff, DNV
Latest example, ”Gorba” game in Yrjö Neuvo’s Bit Bang-book

4. From Books to T-Shirts
Coming soon …
Learning English like
never before
… with your favourite
Dibidogs characters in
augmented reality

5. Interior Design
VividAR
AR interior design system by VividWorks, based on VTT technology
Free download, e.g. Vepsäläinen, Laulumaa, … international

6. Architecture and Construction
VTT first in the world
Applications at construction site & in real use
Next sales & marketing, renovation
Application cases
Musiikkitalo, Töölönlahti, 2006
Skanska, Ruskeasuo 2010
Billnäsin ruukki, Raasepori 2011
Kämp Tower, Jätkäsaari 2012
Tuuligeneraattorit, Vaasa 2013

7. Maintenance
Projekt DigiSpaces
Mobile AR visualization and interaction with Building
Information Models (BIM), 3D & other content
Applications: building's life cycle services, e.g.
maintenance & repair
Partners: Skanska, Granlund, Pöyry, Tekla, Solibri,
Nokia / Quuppa
Functonality
Navigation to service targets
Highlighting targets in camera view
Opening targets by clickin in camera view
“X-ray vision, seeing targets behing walls etc.
Tracking
Accurate 3D tracking based on 3D point clouds,
obtained from photos
Supported by accelerometer, compass
Locationing by HAIP (Nokia/Quuppa)

8. Maailmanselaimet
Applications
Point-of-Interest (PoI) location based services, mobile
advertising
Social media, friends, news, comments
VTT solutions
3D point cloud (Navteq True) based camera tracking,
licensing to Nokia NRC
Mobile City Guide, with Sanoma News (Metro)

9. Next Steps …
3D Tracking functionality for international licensing
VTT in co-operation with Inglobe Technologies (Italy)
Single solution to handle range of applications
Print media <-> 3D objects, Indoors <-> Outdoors
http://www.youtube.com/user/inglobe

10. Thank you!
Prof. Charles Woodward
VTT, Vuorimiehentie 3, Espoo
Tel: +358 40 500 1514
charles.woodward@vtt.fi
http://www.vtt.fi/multimedia
http://www.youtube.com/user/VTTAugmentedReality

11. VTT creates business from technology