1. Weather
Kai Konola
Executive Vice President

2. Page © Vaisala
Contents
2014-05-262
Weather Opportunity
Driving Growth through Business Model Evolution Based Strategy
Conclusion
Capital Markets Day

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Weather Business Area - Overview
Meteorology Roads & Rail
Defense
Airports Energy
Maritime
2014-05-26 Capital Markets Day3
200M€ net sales
14.5.M€ profit (2013)
1.Customers’ primary interest is the safety and protection
of lives and property, through effective operations and
decision-making support under any weather
conditions.
2.Our Brand is recognized for quality, technology
innovations and weather knowledge
3.We bring operational benefits through a wide offering
of products, projects, weather information and services.

4. Page © Vaisala
Weather Markets in 2014
Global market sizes and growth
* Vaisala estimate of the size of market that is addressable
currently or with organic development in the roadmapsMarket share indication:
Low <10%
Mid 10-30%
High >30%
Meteorology Airports Defense Roads Energy Maritime
in MEUR
Market size*
320 145 155 100 260 40
Market growth
p.a. 0% 4% -2% 6% >10% >10%
Vaisala market
share 2014* Mid High Mid High Low Mid
Market size total 1,020 MEUR - ~20% market share
2014-05-26 Capital Markets Day4

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Opportunity Drivers for Vaisala in Weather
2014-05-26 Capital Markets Day5
 Increased Operational
Value to customers
 Emerging Decision
support service
business opportunity
 Hosted services
become main stream
From isolated
measurement
points to
Networked
objects
From Data
collected to
Information
driving
actions
From
delivering
“Atoms” to
deliver Bits

6. Page © Vaisala
Contents
2014-05-266
Weather Opportunity
Driving Growth through Business Model Evolution Based Strategy
Conclusion
Capital Markets Day

7. Page © Vaisala
Reliable weather
technology
provider
Products + Basic Services
Focus on Creating Increased Operational
Value for Our Customers
2014-05-26 Capital Markets Day7

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Broad & Reliable Weather Offering
High mix, low volume business
2014-05-26 Capital Markets Day8

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Reliable weather
technology
provider
Products + Basic Services
One stop shop
project house
Installation and Integration
Focus on Creating Increased Operational
Value for Our Customers
2014-05-26 Capital Markets Day9

10. Page © Vaisala
Minneapolis
St Louis
USA: KSUSA: KY
USA: NY, KY, OH, PA, WV
USA: MI
USA: CO
USA: Delaware
Vaisala Offices
Weather partners
USA: MD
India
Boston
Melbourne
Canada, Alberta Canada, Ontario
USA: TX
Mexico
USA: AL, FL, GA
Dominican Republic
Central America
Colombia
Ecuador
Peru Brazil
Bolivia
Chile
Argentina
Vancouver
San Jose
Tucson
Houston
Rio de Janeiro
Israel
Nigeria
Sudan
Ethiopia, Tanzania, Uganda
Egypt
Georgia
Kazakhstan
Turkmenistan
IraqIsrael
Kuwait Pakistan
Bahrain, Kingdom Of
Qatar
Oman
China
Japan
Taiwan
Philippines
Vietnam
Malaysia
Singapore
Indonesia
Thailand
Russian Federation
Dubai
Beijing
Seoul
Tokyo
Shanghai
Shenzhen
Kuala Lumpur
New Delhi
UK
Germany
Austria, Slovenia
Croatia
Norway
BelarusDenmark
Poland
UkraineCzech Republic
Switzerland
Spain
Portugal
Slovakia
SloveniaHungaryRomania
SerbiaCroatia
Italy
Bulgaria
Greece
Stockholm
Malmö
Hamburg
Bonn
Birmingham
Paris
Unique Capability to Deliver Projects
Everywhere on the Globe
Seattle
Boulder
Helsinki
2014-05-26 Capital Markets Day10

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Bringing Network Manager for Efficient
Operations & Maintenance
2014-05-26 Capital Markets Day11

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Reliable weather
technology
provider
Products + Basic Services
One stop shop
project house
Installation and Integration
But – how much can you grow…?
2014-05-26 Capital Markets Day12

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We have Unique Set of Capabilities that
Drive Creation of Operational Value for
Customers
2014-05-26 Capital Markets Day13
Observation
data
Unique
models
Decision
support

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What’s on his mind?
Stephen Smyth, Engineering Inspector| Network
Management, National Roads Authority, Ireland

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Need for Total Road Weather Information
Management
Data managementObservations
Services
Applications
2014-05-26 Capital Markets Day16

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Offer New Value to Road Customers
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… Pulling through “The Old Value”
2014-05-26 Capital Markets Day18

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 Customers can easily authorize
RoadDSS Manager to send
tweets to a single twitter account
 No need to separately log-in to
Twitter
 Enables customers to be more
transparent to the road users by
sharing information such as
treatment plans
19
And Bringing Opportunity for New
Innovation - Roads ”Tweet”
2014-05-26 Capital Markets Day

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Reliable weather
technology
provider
Products + Basic Services
Business partner
providing
operational value
Information Service contracts
One stop shop
project house
Installation and integration
Focus on Creating Increased Operational
Value for Our Customers
2014-05-26 Capital Markets Day20

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Build New Business around Information
Services
2014-05-26 Capital Markets Day21
Roads winter
maintenance
optimization
Airport winter
maintenance and Aircraft
de-icing optimization,
Lightning warnings
Renewable
energy operations
Long and short term forecasts
Assessment Consulting
AviCast
CheckTime
ALIS
RoadDSS Manager
Traffic Weather Consulting

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AviCast Supports Efficient Airport Operations
2014-05-26 Capital Markets Day22

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AviCast Supports Efficient Airport Operations
Capital Markets Day23

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Build New Business around Information
Services
2014-05-26 Capital Markets Day24
Roads winter
maintenance
optimization
Airport winter
maintenance and Aircraft
de-icing optimization,
Lightning warnings
Renewable
energy operations
Long and short term forecasts
Assessment Consulting
AviCast
CheckTime
ALIS
RoadDSS Manager
Traffic Weather Consulting

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Contents
2014-05-2625
Weather Opportunity
Driving Growth through Business Model Evolution Based Strategy
Conclusion
Capital Markets Day

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 Deliver increased Operational
value to customers with
Information services
 Continue delivering products,
projects & services with high
reliability
 Increase investment in software
and hosted service capabilities
 Execute renewable energy
strategy
Summary: Components of Weather
Business Growth
2014-05-26 Capital Markets Day26